Chapter 1826: Downbeat gaming giant


? Yin Jun traveled to this world and changed a lot of things.
Some were predicted by Yin Jun before doing things, but many were never thought by Yin Jun.
One of them is the American gaming giant Atari.
This game industry hegemon who was supposed to have declined rapidly because of the game "." In 1983, is now in 1985, but is still alive and well.
Part of the reason is of course caused by Yin Jun.
"." In the previous life was released in June 1982, when Atari ’s new president, Casal, had firmly grasped the power and could develop the company as he wanted.
So when the company's development fell into a bottleneck, he dared to spend a lot of money to buy the copyright of ".", And blindly optimistic before doing market research, produced millions of game cassettes, and finally Fall into a huge loss vortex.
But "." In this life was released one year in advance. At that time, Casal was still cleaning up the interior of Yalida. There was no "Pac-Man" to help him consolidate the market and establish prestige.
And in this life, whether it is Nintendo, Sega, South Dream Palace and other giants, are much stronger than the previous life.
After conquering the domestic market and the Asian market, they quickly set their sights on the world's largest video game market.
Classic games such as "Xiangjiang Square", "Super Mario Bros." and "Contra" entered the US market one after another, and the Atari was defeated.
In this case, they are very difficult to support, let alone spend a lot of money to introduce ideas like "." To make new games.
But because Atari was not as successful as it was in the previous life, they were not so arrogant, and they did not put consumers in the eyes. They have been doing the market solidly in recent years, but the situation is better than the previous life Too much.
At least not in the situation of going bankrupt.
The situation is not optimistic, of course, they did not sit still, but actively chose how to break through.
Looking around, seeing that by virtue of his own power, there is no way to defeat Japan. Cassell finally put his eyes on the company from the East, Kirin Game Company.
In fact, Casal knew about Kirin Games a long time ago.
In fact, 70% of the classic games that are in the American market today are produced by Kirin Games.
The copyright of these games is not just for arcades. In those days, I actually got the copyright on the home game consoles, so the arcade and home game consoles doubled the attack, and Atari was miserable.
If it ’s not the game players in the United States, they still support their own companies, and if they are not so sensitive to games, not so new and old, Atari may now be the same as the previous life, consider how decent Closed for business.
Casal is eyeing the Kirin Game Company. One of the biggest reasons is definitely not that these games have been licensed to Nintendo and Sega. The company's games are the new games that Kirin Game Company runs on the game kid.
Kirin Gaming Company invented the small handheld electronic game console game kid, which has a lot of fans all over the world.
So far, the sales of this game console have officially exceeded 100 million units! !
The most important reason for this sales miracle is not only because it is a handheld handheld game console, which can be carried in the pocket and can be played at any time.
More importantly, the games of Game Boy are very classic, from classic to unbeatable!
The content of the game is really the most important factor in its most popular and popular in the world!
Look at the cassette of their game kid.
First, there are three explosive games, "Xiangjiang Square", "Super Mario Bros." and "Contra".
Although these three games have versions on arcade and home game consoles, but on portable handheld game consoles, Kirin Game Company retains the only copyright, and only they can produce and sell these three games!
This has resulted in players who like these three games. When considering that they want to carry a game console with them, they can only buy one game kid, and then buy three cassettes.
The game kid has a retail price of $ 120, and the game cartridge is $ 20 a box.
Add up to the fact that every player who bought a game kid starts at least $ 140. In fact, many people have bought all three sets.
This package of games that has appeared in the past few years alone brought 20 million users to their Kirin game company, with a total sales of 3 billion US dollars!
However, this is just the beginning!
Two years ago, Kirin Game Company, which has been producing a game for about a year, has introduced one game after another to the world with the speed of one game a month after the launch of the game kid.
So far, they have maintained this frequency and released "Mahjong", "Thunderbolt", "Ranch Story", "Pokemon", "Famous Generals", "Three Kingdoms", "Adventure Island" and "Double Dragon" in one breath. These eight games.
It is normal for a company to launch games.
Kirin Game Company has so many engineers and designers, as well as the talented designer Yin Jun. It is naturally not surprising that there are many games launched.
For example, Atari launched more than 2,000 games last year to this year, which scared people to death.
Of course, the Atari company in the previous life is even more exaggerated. Between 82-84, they launched a total of tens of thousands of games, most of which are homogenous junk games, completely destroyed in the minds of game fans. The impression of directly fell into a situation of collapse.
It's almost the same now. Their games are also homogenized garbage, not only did they not save the market, but pushed them to the abyss.
But Kirin Game Company is common!
The eight games they launched were simply a mess, and it was all!
The highest-selling "Ranch Story" has sold 70 million boxes by the end of 1984!
Such a high sales volume can be achieved in a year and a half, showing its popularity!
The second-ranked "Mahjong" is not too weak. The statistics at the end of 1984 are that 60 million boxes have been sold.
It's just that the two games have different audiences.
Those who like "Mahjong" are more than 40-year-old office workers and housewives of the same age.
Those who like "Ranch Story" are all young people under the age of 20, especially boys and girls between the ages of 12-16. They are so fascinated that they play games with kids all day long.
Among the eight games, the sales of "Three Kingdoms" at the end are now 20 million boxes.
This is not because "Three Kingdoms" is not fun. In fact, a battle game like "Three Kingdoms" is very attractive, just because its launch was last August.
With only four months of sales time, you can reach 20 million boxes. How would you like this result?
In the same eight years since its launch, the previous "Mahjong" only sold 10 million boxes, but at the same time, "Three Kingdoms" sold 20 million boxes.
This is not because "Three Kingdoms" is much better than "Mahjong", but because the previous games have opened the word of mouth, so game fans did not hesitate to buy "Three Kingdoms", even if many people have not before Played this type of game.
Yes.
Compared with the previous years of obscurity, the Kirin Game Company, which is now carrying the portable handheld game console of the game kid, has a total of 11 games, but each game is a recognized classic.
Regardless of concept, content, picture quality, overall playability, etc., they are all first-class.
All game evaluation newspapers, magazines and TV programs have highly respected the game of Kirin Games, and believe that it is the most conscientious game company in history.
How rare is a game company that doesn't produce a bad game?
Just look at Atari.
This is a very sharp contrast! !
Experts say this, players also have a steelyard in their hearts.
Everyone has played the game for so long, how is the game of Kirin Game Company, who has n’t counted?
Plus everyone knows that these games are all designed by Mr. Yin Jun, the smartest genius in the world, can they be fun?
Therefore, in such a time of favorable circumstances, every game launched by Kirin Game Company will inevitably usher in a crazy purchase wave at the first time.
It can be said without exaggeration that as long as you see the game cartridge of Kirin Game Company in the game store, then if conditions permit, everyone will definitely buy one and go back to play.
You said that in the face of such trust among all players, why won't the games launched by Kirin Games become popular?
Looking at the huge profit of the Unicorn game company, Casal is of course extremely envious and jealous ~ EbookFREE.me ~ But what can he do?
Not to mention that Atari is not the giant that once dominated 80% of the game market. It is not that he can provoke the richest man in the world behind the unicorn game company.
The Warner Brothers company behind Atari is nothing more than a subsidiary of Yin Jun, and it is not comparable to the North American branch of the Kirin Group, which is known as the No. 1 Hollywood!
Therefore, Casal did not think about how to break down the Kirin Game Company. He wondered how to study the Kirin Game Company, discuss the successful experience of the Kirin Game Company, and how to benefit from the Kirin Game Company to help himself out of the predicament.
Do n’t even say that Casal really found a secret weapon that could bring Atari back to life!
And this secret weapon is in the hands of Kirin Game Company! !
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