Chapter 1966: First day victory

Yin Jun's prediction is still a bit wrong.
He feels that there are so many people today that there is definitely no way to buy and sell things normally.
But after closing at 10 pm, he was surprised by the business results given.
For the Huajing West Road store he came to, the turnover for a whole day actually exceeded 6 million RMB!
If it is placed in the same location in Shanghai and Shanghai that is not 20 years after the online shopping era, there is no need to say the day of the Chinese New Year, even if it is ordinary, such a day, such a Kirin commercial square, does not sell more than 6 million turnover It must have been a failure!
In the event of major holidays, 20-30 million can be reached casually.
But even the turnover of 20 million and 30 million is worthless compared to the sales of 6 million RMB today.
Simply compare.
In 2005, 20 years later, the per capita salary in Shanghai should be 4000 yuan per month.
In 1985, the average salary per person in Shanghai and Shanghai was 120 yuan per month.
Then, according to this ratio, in 2005, it should be a quota of 200 million yuan a day, in order to compare with 6 million today!
200 million!
Around 2005, shopping mall complexes that can reach 3 billion yuan a year can be regarded as comparable.
In another ten years, a shopping mall complex that can exceed RMB 2 billion in sales a year will definitely stand out!
As for the shopping complex that sold 200 million yuan in one day, even if it is a Taikoo Li, a Wanda Plaza and a Joy City, there is no way to do it.
Unless the Internet giants such as Jingxi and Taobao directly face users across the country, they can do it.
No wonder Yin Jun was shocked.
What surprised him was not only that.
Huhai is the largest city in mainland China and the most prosperous place in business. It can achieve a turnover of 6 million, which is already very outstanding.
However, after summarizing the 8 Kirin Commercial Plazas today, Yin Jun, who received the call, couldn't help but sigh. The mainland market in the 1980s is indeed a treasure!
The total turnover of the 8 Kirin Commercial Plaza has reached 40 million!
Even a Kirin commercial plaza in Huajing with the lowest turnover has reached a turnover of 4 million.
It's also scary.
Today, the highest turnover is actually not any of the Kirin commercial squares in the three cities of Beijing, Shanghai, Guangzhou, but in Lin'an.
Kirin Commercial Plaza, located near Baishi Lane in Lin'an, won a turnover of 6.5 million in one go, which is more than Huajing West Road in Shanghai!
Huo Jianning summarized the reasons, that is because Linan is the first base of the Kirin Group to enter the mainland. There are 55,000 employees of the Kirin Group, including Kirin Electronics and Kirin Records Factory.
With so many employees holding the generous salary of the Kirin Group, coupled with very good benefits, there are many bonuses for everyone, and naturally they have extremely powerful spending power.
On weekdays, they are in Lin'an to promote economic existence.
Every day farmers around Lin'an transport vegetables, fruits and vegetables into the city, and they are guaranteed to be sold clean. This is the credit for them and their families.
There are also clothing, daily groceries, small household appliances, etc., which are very popular here. Many factories in Jiangnan have developed on their own.
This also made Jiangnan's bigwigs see the benefits of such Hong Kong-funded factories, and became more and more determined to introduce more excellent enterprises to promote Jiangnan's development and stimulate the public's determination and consumption.
Today, Kirin Commercial Plaza opened. Although the leaders of the factory did not specifically tell them to let them go, they are still very simple. They think this is their own shopping mall and they should take care of the business.
Besides, there was no such large-scale commercial complex before Lin'an, and they also wanted to see what happened.
So the workers and employees who work in three shifts in production, in batches from morning to night, dragged their families to visit the Kirin Commercial Plaza. Many people also ate a meal inside. Or go to a movie and buy a lot of things to go home.
Most of the 6.5 million in sales comes from them.
In fact, this kind of consumption is definitely not normal consumption, because the employees of Kirin Group cannot buy things like this every day.
Although Shanghai is ranked second, the people of other families consume according to their daily consumption. There is no special group to consume.
So in the long run, the Shanghai Sea, or Beijing to Shanghai, has a stronger consumption capacity.
In every aspect, today's sales champion is still a supermarket.
People in China still buy food at the vegetable market on weekdays. Where have you seen everything neatly arranged in supermarkets and all kinds of things, and also allow you to get a hands-on holding and reading of the way of buying and selling?
This way of choosing what I want, after getting all the things I want, and then unifying the payment at the cash register at the export, it is really very user-friendly, and it makes people feel like it when they are novel.
It's just this way of buying that it's easy to choose a bunch of goods that you don't need, and you won't wake up until you have to pay the bill.
Most people love face, thinking about it is wrong, and pay the price to buy things and leave.
But there are also many people who do n’t want it. I heard that supermarkets have free exchanges and rules that they ca n’t do before they go out, so they simply put things around the cash register.
In this way, there were more than a dozen people holding the goods they put down, and then sorted them back and put them away.
All in all, the supermarket is very busy this day.
Rao is already equipped with a lot of goods, and has been sold out by huge people. At the end of the business at night, at least two-thirds of the shelves are empty.
Most of the rest are more expensive commodities, basically everything with a price below 10 yuan has been sold out.
This is not to say how strong the people's spending power is, but that there is a concept called "new consumption" or "impulsive consumption" in this world.
Even forty years later, a Louis Vuitton leather bag and an Armani suit are ordinary people's luxury goods that can be bought for several months of wages.
But under certain conditions, it is not the same as being robbed by others, is it like not wanting money?
In today's environment, it is actually the same.
Therefore, the sales of 40 million in 8 Kirin Commercial Plazas today will certainly not be sustainable. In the future, a total of 20 million yuan in sales will be achieved every day.
Even if it was only 10 million per day, it was nothing for Yin Jun.
Make money and put it aside, because the site and purchase are all your own, so the cost is actually very low.
Now, the Kirin Group only wants to cultivate the consumption concept of the people and let them change from the consumption concept of the small peasant economy to a modern consumption concept.
In terms of these very large first-tier cities, it is very easy to modernize their consumption concepts.
As their incomes continue to increase, that kind of vegetable market model will certainly not be able to dominate the world. There will also be huge changes in the shopping and entertainment models.
According to the current development mode, 20 years later, those old-fashioned department stores will not be outdated, and will continue to live a prosperous life.
Moreover, the failure and decline of these department stores are not entirely due to the Internet era 30 years later, and a large part of the reasons are still the obstacles of high rents, so that they can not continue.
Qilin Commercial Plaza, a commercial complex model that will not fall behind in 50 years, is naturally the most in line with their living habits.
Even if the turnover is slightly lower now, after three or four years, the price will come again. People ’s wages and salaries will increase by about 15% every year. Then, at the latest in the 1990s, Kirin Business The square will develop completely and life will get better and better.
Yin Jun did not talk nonsense.
People's habitual consumption is very deep-rooted.
It ’s not that people with obsessive-compulsive disorder are ordinary people. If they are not forced to do so, they usually buy things in familiar shops, familiar stalls, or even familiar people.
Everyone is reluctant to buy here, UU reading books www.uukanshu. com buy over there tomorrow.
This is true even in the Internet age.
It ’s not just our Chinese, but all the people in the world.
I do n’t believe in yourself. If you think about it, do you have such a shopping life?
This is because subconsciously, we will have a sense of trust and dependence on familiar people.
Although this feeling is not very accurate in many cases, most of the time, it will not be wrong.
Even if you are a small vendor, they will not put the worst quality products in your bags when you go shopping every day.
So this subconscious behavior is very interesting.
From a larger perspective, this is also a guarantee of a harmonious and stable neighborhood relationship.
A fixed and actively developing large-scale commercial complex has undertaken such responsibilities.
Once people regard consumption of entertainment in Kirin Commercial Plaza as a habit, this habit will affect many people.
During the more than ten years that they brought their children to dinner and to buy things, wouldn't the children develop a sense of familiarity and trust in Kirin Commercial Plaza?
Of course it will!
So after they grow up, even if they leave their hometowns, but they go to other big cities, they will definitely be willing to go there to consume if they see the Kirin Commercial Plaza.
Because it is not only a consumption habit, but also carries their memories.
Passing on from generation to generation can affect many young people and children.
Even in the Internet era, Wanda Plaza, Joy City, Intime Center, etc. in first- and second-tier cities can be full of guests every day, which is very lively. Isn't it because of these?
Otherwise, it is convenient, and the price is cheap, and the goods are sold at a price. Which shopping mall is comparable to the dazzling online mall?