Chapter 1981: Cash cow

After a night of rest, at dusk the next day, Yin Jun was already energetic with Wei Li and Ye Linqinwa, sitting in the home stadium of the New York Unicorns.
The three sit in the second row, just behind the player area.
A group of players from the New York Unicorns saw them when they came in to prepare for the event, and everyone greeted each other.
The Americans, especially the sports stars, actually have a very relaxed character. They don't have much awe for bosses and celebrities.
Or it is because people who are engaged in sports are all a little limbs developed, and their minds are simple.
But Yin Jun also likes this relaxed atmosphere very much. He is not used to the fear and trembling of people watching him.
Today is the seventh game of the N.BA League Finals in the 84-85 season.
New York Unicorns VS Los Angeles Lakers.
Speaking of which, the biggest dark horse this season must be the New York Unicorns.
Bernard King, the superstar of the previous two seasons, is considered to be an important figure that has led the group of super rookies forward in recent years.
As a result, no one thought that after only half a season, the leader of the New York Unicorns changed.
He is Michael Jordan!
Michael Jordan, who is rapidly exerting his powerful potential, is more like a fish with the cooperation of a group of N.BA hall-level masters, which is completely beyond the imagination of almost everyone.
The New York Unicorns have won 12 straight games in a row, scored more than 100 points in 33 consecutive games, and won the Eastern Conference ’s best team for five consecutive months ... and so on.
They have set off a youth storm.
In this year's Eastern Conference finals, the New York Unicorns faced the old overlord Celtics, but there are superstars like Skyhook Jabal.
However, with the efforts of Jordan and others, he played seven games and eventually eliminated the Celtics with a total score of 4: 3 and entered the finals.
The opponents in the finals are undoubtedly the western superstar team in recent years-Los Angeles Lakers.
At the beginning, the Los Angeles Lakers played a tired 2-0 New York Unicorn under the leadership of Johnson.
Everyone thought this was the end of the New York Unicorns.
Unexpectedly, they actually stood up. Super center Jack Sikma stood up and became a strong support point, and Buckley also entangled Johnson. The New York Unicorns scored more than 150 points in two games. Points, bombarded the Los Angeles Lakers.
After that, the two teams each scored another point and became 3: 3.
Today's game is the last one, and it is also a game that determines the finals.
The Madison Square Garden stadium was full.
In this row of positions where Yin Jun sits, there are about two hundred positions in such a circle. The price of each seat has exceeded 50,000 US dollars, which is a sky-high price!
Hearing this news, David Stern was shocked, but he began to pay more attention to the superstar teams such as the New York Unicorns, Los Angeles Lakers and Celtics.
He not only saw huge business opportunities, but also saw the prospect of N.BA's development and growth.
Especially for the New York Unicorns, the average age of the main players is only 20 years old, a real youth storm.
According to this age ratio, at least the peak of 10 years can be reached, and the longer point, maybe 15 years.
David Stern has long seen that the superstars of the New York Unicorns have become super idols in North America through their good results and various advertising campaigns.
Especially among the black group, Michael Jordan, an unparalleled superstar, is already a superstar they are crazy about.
Not to mention, Nike and Michael Jordan launched the "Flying Jordan" shoes. From January to April this year alone, they sold no less than 1 million pairs.
It was so close to a month in May that Jordan had gone crazy, averaging more than 40 points in 6 games, and he could n’t beat Superstar Johnson. When interviewed, he claimed that Michael Jordan must be after him and Jabal N.BA's biggest superstar!
With the explosion of Jordan's performance, "Flying Jordan" shoes sold more than 500,000 pairs in May, making Nike boss Phil Knight ecstatic!
No, David Stern in the box looked at Phil Knight next to Yin Jun. The game didn't start, he was already smiling, like he had won,
No wonder, whether this game is a win or lose, Jordan himself has proved his superstar value.
In just one season, this high-profile rookie has lived up to everyone's expectations and quickly grew into a team leader.
How can you not like such scoring ability and leadership style?
With such a trump card in hand, Nike not only sells "Flying Jordan" sneakers, but many other sneakers and apparel are also sold in large quantities, and its performance has more than doubled.
Of course, the black buddies contributed the most, and the whole body of Nike is already the standard for basketball teenagers.
They are also strange to say, obviously they are three poorer and five richer, but they also need to equip themselves with gold chains and sneakers. Now with Nike's underwear, it is to bring Nike's style completely. Biased.
But Phil Knight didn't feel anything bad.
The money that has been rolled over has already made him forget all his troubles!
He came over today and made an appointment with Yin Jun.
"Jun, you are really amazing! In the next fifteen years, Jordan will be our cash cow! Such a shake ... the tree can drop gold coins ... hey ..." Phil Knight said Between time and time, it is like a acting, like a funny, unspeakable.
No wonder he was excited.
The "Flying Jordan" brand is not only for selling more, but for Nike as a whole.
The most important thing is that when Yin Jun asked Jordan to sign a share agreement, Jordan paid only 10% of the profits.
At the time, Phil Knight thought that Yin Jun was taking care of his team's players, and he also signed a 10-year contract, which was too long.
It is only now known that Yin Jun is too much a prophet!
Now with Jordan's fame and ability, he can get more than 30% of the brand profit dividends casually in Adidas, Puma, Reebok and other brands!
How good now!
This part of the money that is lost will fall on the pockets of others.
According to the current trend, at least the annual net profit of 30-50 million US dollars is accounted for!
"Whether you can win the championship this year, Jordan's contract should be revised." Yin Jun looked at Jordan on the court warm-up activities. "Take out a more sincere contract and tie Jordan completely to Nike's. On the tank. "
"No problem!" Phil Knight had the same idea. "I'm going to sign him a contract for 20 years so that even if he retires, he can have a profit share for several years."
Yin Jun stared at him dumbfounded: "Old Philippine, can you still sting a little bit more? You call this a more sincere contract?"
Phil Knight was also dumbfounded, "Why? This is not counted? Impossible! The United States has never had such a long commercial contract! Although the brand of 'Flying Jordan' borrowed his name, but all The planning, production, sales, etc. are all our people! He can get a 10% share by hanging a name, and take 20 years in one breath. This is the number of times in the world, and I ca n’t find the second one. ?"
Yin Jun then recovered.
This is not the time when big-name celebrities and large companies cooperate to develop new brands after twenty or thirty years.
At that time, Adidas had coconut shoes, and they were going crazy. They were almost tied with Jordan shoes for a few years.
Whether it is the audience's audience, or the degree of rushing to increase prices, the coconut shoes that have suddenly emerged have undoubtedly become the facade of Adidas.
There are many cooperations like this, but that is the Internet age. Promoting a star does not require much energy. As long as you have the power, people all over the world can know you.
Even a small thing, with the spread of the Internet, can be known all over the world.
Such news spreading speed will make those brand companies very effortless ~ EbookFREE.me ~ They can also know who is the most popular star, who is the most potential star, and who has the most potential for long-term development .
The online world is also a touchstone!
right now?
Now, even if a star is famous again, it is impossible to be known globally.
Even superstars like Teresa Teng and Tom Hanks are unrealistic.
But Yin Jun's reputation is even greater than them.
Therefore, if the influence is not enough, it is determined that the stars have no way to create their own brands and obtain large contracts.
At first, it seemed that the cooperation between Jordan and Nike had only been signed for a few years.
Waiting for the first time Jordan completed the triumph of Albert, Nike signed a lifetime contract with him, and gave him a part of Nike shares.
Now, although Jordan is very famous, although "Flying Jordan" sells well, but who knows whether it is a flash in the pan, will it have a long-term effect?
In case Jordan was seriously injured afterwards, or indulged after he became famous, would n’t he lose a lot if he was given a lifetime contract?
Now Phil Knight has given Jordan a big contract and signed a total of 20 years, which is actually a limit.
The risks Nike needs to take are very large. If one fails, it will lose more than 100 million US dollars.
For another person, Phil Knight would definitely not give it.
For example, the other new stars in the New York Unicorns are usually given a three-year contract. The most outstanding performance of Jack Sikma this year has only increased to 5 years.
From this you can also know how incredible the 20-year contract to Jordan is for Fairnett.
But he never thought that Yin Jun was not satisfied with it.
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