Chapter 1995: Rising valuation

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The filming of Yin Jun, especially the filming of Forrest Gump, is a great thing in the entertainment circles of the United States and China.
Every day, a lot of media come to take pictures and interviews.
Except for some necessary moments, they can't go to the crew to shoot, and even less likely to interview Yin Jun and Tom Hanks.
But the roles of these actors, such as Marlon Brando, are reflected at this time. The old man is a commercial boast, and he has exaggerated the film crew of Forrest Gump.
Although everyone knows that he is kind of pleased with Yin Jun, it can't hold that they are Oscar film actor, the acting of the United States.
Therefore, after these reports were sent out, and the photos from time to time came out, the heat of Forrest Gump has never been reduced.
According to the speed of Yin Jun's filming, everyone is waiting to watch this movie in the cinema for many years in October and at the latest in November.
According to the evaluations of several newspapers and consulting companies in the United States, A-Gump's official box office must be indistinguishable, and it is likely to set a record.
But even if A-Gump ’s official North American box office reached $ 500 million, it is not worth mentioning in the US financial circle.
Now in the US financial circle, the hottest thing is that Microsoft is preparing to list ipo.
It usually takes half a year or even a year for a company from planning to official listing. If it is a large company, the time will be longer.
Microsoft belongs to a large company, because it has occupied more than 50 computer operating systems on the market and is a well-deserved operating system hegemon.
Compared with the Apple system and the Linus system, the Windows system is simple and easy to learn, and is most suitable for ordinary people to learn and use.
So even if Microsoft decides to officially go public next year, it will not affect their warm-up at all.
Investment banks and investors are very optimistic about Microsoft.
Because Microsoft's expansion in recent years is too fast, especially with the strong support of Kirin computers.
The Kirin computer, which was only established the year before last, has already owned two assembly plants after just two years, with as many as 35,000 workers, and its annual production capacity has exceeded 2.5 million units, making it the largest computer company in the world.
It's funny.
Kirin Computer Company does not have any core computer technology of its own. All of their accessories and technologies are bought.
Including motherboards, chips, hard drives, operating systems, etc., these are all purchased by Kirin computers from major companies, and then assembled together.
Yes.
In fact, Kirin Computer is an assembled computer company. To be precise, it is a company that assembles parts and sells computers.
It is better than Wang An Computer Company, which is actually making typewriters, because it chooses more high-tech and real computers that represent the future, but it also has no technical content.
However, in terms of market performance, no one can ignore the performance of Kirin computers.
From a sales point of view, Kirin Computer has that kind of outstanding strength.
Their production of 2.5 million computers a year not only supplies the US market but also sells to Europe and Asia.
Compared with other computer companies, such as Apple, such as ib, such as Hewlett-Packard, such as Compaq, the technical advantages of Kirin computers are not obvious, and they are worse in hardware configuration. More complex procedures can show the difference.
But anyway, people's prices are cheap.
In other computer companies, when the computer price is generally between 4,000 and 5,000 US dollars, a Kirin computer is only 2,999 US dollars, which is even lower in Asia, only 20,000 Hong Kong dollars.
Such a large price advantage, of course, allows people to choose it without hesitation.
After all, ordinary people simply don't use the versatility of computers. The configuration and performance of Kirin computers are enough for them.
Although last year, a lot of computer assembly companies similar to Kirin computers were established, among which the most famous Dell computer company had a price lower than that of Kirin computers.
However, the market share seized by Dell computers is still not much.
the reason is simple.
The quality of the Dell computer is worse than that of the Kirin computer, and the brand is not so big. Because of the funds, the advertising is not so eye-catching.
The most important thing is the quality of service.
Kirin Computer has the service quality of the Kirin Group in Australia. As long as you make a call, you will be repaired within 24 hours. The after-sales service is excellent. This makes the United States feel comfortable buying a Kirin computer. Do n’t worry about the mess No problem, let's not worry that if it's broken, you have to wait ten or eight days to repair it, or you have to wait for a long time before you repair it.
People in Europe and the United States value service quality very much, so at this point, Kirin Computer grabbed their minds, then grabbed their purses.
Because the purchase price is relatively transparent, according to statistics from some survey agencies in the United States, Kirin ’s net profit should be about 20, which is not too much in the computer industry, but because it sells more, it is enough for their stable development.
If considering the future development of the computer industry, if Kirin Computer expands production, their profit margin will continue to rise.
Kirin computer is so excellent, it also drives the valuation of its close partner Microsoft to keep rising.
As we all know, Kirin computers are companies that piece together computers, and ordinary people find it very troublesome to buy the computer and then install the operating system.
Therefore, when the Kirin computer was shipped from the factory, the operating system was already installed, and the people only had to take it home and turn it on to use it.
The operating system it needs is naturally Microsoft's.
From the choice of installation at the beginning, to the present must be bundled, the resistance of the people is not big, because after all, you want to use the operating system, and Microsoft's Windows system is so easy to use, of course, no problem.
In this way, every time a Kirin computer is sold, it will be sold with a copy of the Microsoft Windows system, and the sales of Microsoft's Windows system have also risen accordingly.
It's not just Kirin computers, everything that imitates Kirin computers' Dell computers is also bundled.
In 1984, Microsoft sold a total of 6.2 million copies of the Windows system, an increase of about 25 compared to the 5 million copies in 1983.
The price of the window system is not cheap. A copy of 800 US dollars, even if it is discounted, 3 billion US dollars is appropriate.
In terms of production profit, of course, it is close to 100. After all, the cost of making a copy of the installed disk will not exceed 10 US dollars at most.
But accounting can't just count these.
The various patents that Microsoft needs to purchase, their research and development team, maintenance team, upgrade and improvement team, after-sales team, advertising expenditures, etc., these are the bulk of the expenditure.
Just last year, Microsoft's total expenditure exceeded US $ 2.5 billion, and then the dividends to shareholders and employees were US $ 300 million. In this way, Microsoft's total profit last year was only US $ 200 million.
At first glance, this kind of expenditure is really too exaggerated, but the software production industry is originally very expensive.
Sometimes hundreds of millions of dollars are thrown in, and you can't see any splashes.
For example, last year, Microsoft launched a software plan for light and shadow conversion. It took 5 months and a total of more than 200 million yuan. In the end, it could only declare a seal and wait for it to continue.
Moreover, although Microsoft's Windows system is selling more and more, but relatively speaking, various expenditures are also increasing.
First of all, their advertising costs in various countries have soared. Over the course of a year, they spend $ 3.5 billion.
Then they set up their own branches in many countries, on the one hand for sales, on the other hand for software maintenance, etc. The sum of these foreign staff is quite a lot, and the salary is a lot.
But Rao is so, such a high sales scale, still adds a large amount of weight to Microsoft's valuation.
Microsoft's office software, which has been on sale since January this year, is also very popular.
Now that the computer has just developed, the Windows system has created a number of software companies, but most of them develop various office and work software, so the computer's game function is not much.
Most people will not buy a computer with thousands of dollars to play games.
They are more for office and study.
But before the office, there was no good office software.
To be precise, there is no office software that is so small and easy to use and use.
Office software solves this problem.
It has various software such as documents, drawings, tabulations, etc. that can be understood by a little learning, and there are many functions in it, which basically meets various normal office needs.
Under such circumstances, countless computer users have happily chosen to purchase and then install it on their own computers.
Especially for companies, they usually buy the professional version with the most performance and the most complete functions, which is the most expensive version of 599.
Although the price is a little more expensive, it is definitely worth the money. Various document drafts, data charts, etc. that needed to be worked hard in the past can be made easily with the help of the office.
Not only does it save time, it can even save the workload of one or two people.
In the long run, such software can save the company a lot!
Under everyone's so much enthusiasm ~ EbookFREE.me ~ sales are also very high.
In the first month of sales, it sold 500,000 copies. As of the current June, it sold a total of 3 million copies. The income is as much as 600 million US dollars!
Don't underestimate this $ 600 million.
Although its price is much lower than the Windows system, most people buy only the basic version of 99, but this thing is basically standard on every computer.
Even if you do n’t use a Windows system and use another operating system, this office software must be equipped.
There are now more than 80 million computers in the world, and soon more than 100 million users.
Think about it, if these users are using office software, how huge is this number and how much profit and benefit will Microsoft bring?
Under such circumstances, Microsoft's market value, with the help of the Windows system and office software, skyrocketed to $ 1.5 billion at a stretch, which is simply normal.
Many people are still saying that Microsoft's valuation is simply too underestimated, far from worthy of its excellent performance.
But as we all know, the moisture in the technology software industry is very large. It is possible that you have sold well in the past few years, but it will not work at all in a few years.
If the investment of high market value goes in and there are no trousers left after a few years, it is bad.
For example, the Atari video game company under Warner, is that not the case?
So, about a year before Microsoft goes public, give it a cautious valuation of 1.5 billion US dollars, which is the clever performance of investment banks such as Goldman Sachs and Merrill Lynch!
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What's the rule, now that English letters are not counted, writing English is very troublesome, okay, really heart ...