Chapter 2108: Learn from success

Chapter 2097 Drawing on Success
This year's New Year's Eve is February 8th.
As long as it turns to January, then the pace of the Spring Festival will be getting closer and closer.
Because the economic situation in last year was optimistic in 85 years, all industries and industries in Xiangjiang that had been stagnation for a long time began to grow rapidly, so everyone's life is much better.
One statistic can indicate that life is better.
That is the performance of the commercial complex of Kirin Commercial Plaza. One month is better than one month, and the monthly growth rate directly exceeds 70
There are many businesses in Kirin Commercial Plaza, including supermarkets, department stores, snack shops, and various entertainment facilities.
It can meet many people's needs, but the growth rate of 70, even if it is only for a few months now, is also surprising.
When did Xiangjiang people have so much money?
It ’s full of people all day and night, and people keep coming out with a lot of things. Is n’t that money?
Some people originally thought that the place of Xiangjiang was so big. If 10 Kirin commercial squares were opened like this, would it be a little too intensive and wasteful, which would eventually disperse the performance and make the performance unsatisfactory?
Look at those small department stores, two or three are enough, and then they can only be opened in the two places of Yau Tsim Mong and Hong Kong Island, otherwise they dare not go.
No matter how cheap the rent is, it is because the labor and this kind of goods payment, as well as the operation payment, are all mountains, which are pressed on the operator.
The scale of Qilin Commercial Plaza is so large, of course the burden is greater
As a result, the fact hit their faces hard.
Both the mid-end products and the low-end food, clothing and housing products of Kirin Commercial Plaza are very popular.
Because the quality is very good, the service attitude is warm and polite, and the various supporting facilities are also very good, so many people come here to shop and buy things.
With strong passenger traffic, other businesses outside supermarkets and department stores, such as restaurant outlets, karaoke halls, movie theaters, gyms, cram schools, etc., naturally do a lot better.
At present, the best business in Tianshuiwei Qilin Commercial Plaza, a 300 square foot shop, not to mention the rent, the transfer fee is as high as 500,000 Hong Kong dollars
This is enough to buy a house of the same size
This is equivalent to the salary of ordinary Xiangjiang people for nearly 20 years
This shows how good these shops are.
Especially in the days of the Spring Festival, the people who bought all kinds of new year's goods are simply unable to close the various Qilin commercial squares. Basically, all the staff have canceled their vacations and put them into their work.
The same situation actually happened in the 8 Kirin Commercial Plazas in the Mainland.
But their turnover is far inferior to Xiangjiang.
This is not to say that their spending power is not strong, but that because of the price problem in the Mainland, things are cheaper and cannot be as expensive as Xiangjiang.
Almost everything in Xiangjiang, including fresh water, is imported from outside.
The mainland is the largest importer of Xiangjiang.
From last year to this year, these units supplying Hong Kong commodities were earning a lot of money. I do not know how much foreign exchange has accumulated for the country.
Seeing this situation, Xiangjiang newspapers and three major TV stations exclaimed that the original model of Kirin Commercial Plaza was so profitable
The smell of Xiangjiang people is very sensitive, but no matter whether it is in Xiangjiang or in the mainland, no one is rushing to be a commercial complex like Kirin Commercial Plaza.
Still because of capacity.
The 10 Kirin Commercial Plazas on the Xiangjiang side are already very many. If we open a few more, the passenger flow will be dispersed, but there is no way for us to have more customers.
On the contrary, in order to compete with Kirin Commercial Plaza, you must also have a lower rent than others, cheaper goods than others, and better services than others.
Which one didn't depend on money
Qilin Commercial Plaza alone is enough to crush all its opponents by their scale.
Unless someone is willing to invest tens of billions of dollars to compete with them the most fiercely, then they do n’t know who will die.
Don't think that there are many tens of billions of Hong Kong dollars.
Because Qilin Commercial Plaza customized these commercial squares, it was at the lowest period of real estate, so the average price was 1 billion.
Now, in the same good position, you can't buy one without HK $ 2 billion. 35xs
Coupled with various logistics labor costs, tens of billions of Hong Kong dollars is really not an exaggeration.
But if anyone has tens of billions of Hong Kong dollars, would he be so idiot to do this kind of commercial complex in Xiangjiang, so as to fight with the Kirin Group?
I will do this if I eat too much
Then you say the mainland
Ha ha.
Who has Yin Jun's relationship in the Mainland is more solid
Even Yin Jun can only be asked to build the Kirin Commercial Plaza in the four cities of Beijing, Shanghai, Guangdong and Lin’an first. How could the rest be allowed to repair
It ’s not good to repair in other cities, it is to offend Yin Jun fiercely, the mainlanders are not so stupid
Therefore, after the success of Kirin Commercial Plaza, it is a well-deserved overlord in this industry.
Even if it is in the Mainland, after opening other cities to build these commercial complex squares, they will also choose Yin Jun ’s Kirin Group as the first choice.
Because the Kirin Group has the most successful experience, such experience can be replicated and it can be more successful.
For a company that has no actual operating experience in China, if it fails, it will be a very painful thing for the government in these places.
Today, the market value of Wal-Mart has exceeded 50 billion US dollars, and the market value of Japan ’s Ito-Yokado has more than 30 billion US dollars.
Large-scale companies such as Kirin Commercial Plaza are also optimistic about the long-term situation, and the valuation of Nomura Securities in Japan has reached 7 billion US dollars.
If they are to continue to build and operate in other major cities in the Mainland, the valuation will continue to rise at any time.
The merchants in Xiangjiang were originally not very optimistic about Yin Jun ’s plan for the Kirin Commercial Plaza.
They think that in such a small place as Xiangjiang, a small Kuailing business place like Baijia Supermarket or Wellcome Supermarket is the most suitable for Xiangjiang.
Like the Kirin Commercial Plaza, the area is so large and there are so many businesses concentrated. I am afraid that Xiangjiang people cannot accept it.
I didn't expect Xiangjiang people to get used to it so quickly, and they like to go to Kirin Commercial Plaza very much. Even if it's okay, doing exercises, dancing, chatting, etc. around Kirin Commercial Plaza at night is very interesting.
Many elderly people, in fact, often hang around here, so they have become regular customers of the supermarket of Kirin Commercial Plaza. Every morning from 6 to 9 in the morning market, they come to patronize and contribute to a quarter of the supermarket. One's turnover, second only to the time period from 6 to 9 in the evening, is completely unimaginable.
They admire Yin Jun as a genius who dares to think and dare to do, but Yin Jun himself knows that this is not the case.
He draws on the successful experience of Japanese Yaohan.
The Japanese Yaohan Department Store actually opened at the end of 1984.
It's just that it is in the relatively remote Shatian New City Plaza. There are basically no residents there. Fortunately, there is a subway station there.
In the first one or two years, Yaohan did not make much money, but with the increase of the subway effect and the development of real estate here, more and more residents will become more and more prosperous, and even directly drive the entire Regional economy.
Then Yaohan opened a total of 8 branches in Xiangjiang, becoming the largest department store retailer in Xiangjiang, much more powerful than the old stores like Yongan Department Store
It should be seen that half of Yaohan ’s success is due to luck.
Opened at the end of 1984, it will not take long for the Sino-British joint statement to be signed. The super bear market in Xiangjiang is over, and the super bull market is directly entered. The real estate is directly heated up. There are also many developers in Shatian who build houses and live in large numbers By the way, if there are many floating population in the subway station, then it is easy to do business.
However, Yaohan ’s final closure was actually due to their rapid expansion, and the economic downturn of Xiangjiang, which could even be blamed on the decline of the Japanese parent company.
The Japanese Yaohan encountered the peak of the Japanese bubble economy in the 1990s. Because of the large-scale expansion, their cost load was very high. Finally, when the economy fell and the operating performance was not so good, it attracted a series of bad results.
In the end, the entire group collapsed directly, and all chains involved in overseas companies broke down and became martyrdoms.
Yin Jun went to Huhai, known as the world's largest Yaohan, but then Haihai Yaohan was no longer an industry of the founder's family, but became a Chinese company.
Speaking of Yaohan, Asin, who played in the past few years, played the role of Ashin. The prototype of Ashin was the founder of Yaohan. It was she who started from a small grocery store and slowly developed and expanded. Business expanded into a business empire.
As a matter of fact, this TV series by Asin was dedicated to the production of the production company by the young master to commemorate the mother ’s hard work and achievements. As a result, it was widely welcomed throughout Asia, and Babai was accompanied by Asin. The name has gone all over Asia and even the whole world.
Yaohan is only a department store in Xiangjiang, and of course there are supermarkets and so on, but it lacks a comprehensive entertainment and learning function.
Under such circumstances, they can all open 8 branches in Xiangjiang, which shows that the market of Xiangjiang is still very promising ~ EbookFREE.me ~ Yin Jun was thinking about this, and then decided to set the number of stores in one breath. 10 seats.
Because in the next few decades, there will be no better opportunity to purchase high-quality land and buildings than in 1984.
Except for one in Tianshuiwei, Qilin Commercial Plaza is almost in the most prosperous area, which guarantees a large number of people, thus ensuring the number of people entering the store and having a basic turnover.
Look at the branch opened by Yaohan in Xiangjiang, where is the location
There is no need to mention the new city square in Shatian, which has developed well since then.
But there is one in Tuen Mun, one in Tsuen Wan, one in Yuen Long, one in Lam Tin, and one in Tseung Kwan O. There are such remote places in Ma On Shan
These places where foreign tourists do n’t go are all consumed by Xiangjiang locals. It is better to say that the economic environment is good, but if the economy is not good, where do they have money to spend
So it is normal for these stores to not make money in the end.
Yin Jun ’s Qilin Commercial Plaza is different. From the day it was built, there have been very mature housing estates around, and there are a large number of potential consumers.
You said under such circumstances, after the opening of Kirin Commercial Plaza, how could business be bad?
In the future, when the tourism industry of Xiangjiang becomes more and more developed, tourists outside want to bring something good from Xiangjiang home, can they not go shopping in such a hot place as Kirin Commercial Plaza
Did n’t you watch a movie or have something to eat?
With these innate conditions, the popularity of Qilin Commercial Plaza will naturally be justified
End of this chapter