Chapter 263: Ten million, one slogan?

Baijiadao, mid-levels.
A 5,000-square-foot mansion located in the middle of Baijia Road belongs to Xie Ruilin, the president of Xie Ruilin Jewelry.
This self-made rich man gained considerable wealth through the establishment of Xie Ruilin Jewelry Company.
Although among the jewelry companies in Xiangjiang, Xie Ruilin Jewelry Company is already well-known, but compared to the two leading companies-Chow Tai Fook and Chow Sang Sang, that is still a lot worse, first of all, it is a lot worse in grade.
Xie Ruilin, a person with great courage, has been so since childhood. Until he founded Xie Ruilin Jewelry, it has not changed. He didn't think about doing things calmly, or how to develop by leaps and bounds.
Since the founding of Xie Ruilin Jewelry in 1971, Xie Ruilin has worked hard for seven or eight years, but by now, he is still unsteady.
Because so many years have passed, Xie Ruilin Jewelry does not even mention the offensive against Chow Tai Fook and Chow Sang Sang, and has not even stabilized the third position. For example, Xie Liyuan Jinpu, an old brand from Omen, has to press on the momentum and the background. They are the best.
Xie Ruilin has always dismissed what is the heritage and inheritance.
He was born in a poor family and walked all the way to the present, so he never believed in authority.
Therefore, he wanted to beat Chow Tai Fook and Chow Sang Sang to become the No. 1 jewelry company in Xiangjiang.
After seven or eight years of hard work, Xie Ruilin Jewelry already has seven facades in Xiangjiang, and his business as a tourist is very good. His annual income last year exceeded 30 million, which can be regarded as a very high income in this era.
But Xie Ruilin was not satisfied. He hoped that he could walk out of Xiangjiang like Chow Tai Fook and Chow Sang Sang, and at least radiate the entire Asia, with an annual profit of more than 100 million or even 200-300 million.
To this end, he began to think hard before the New Year, and finally in an accidental opportunity, he thought of a brilliant idea.
Xie Ruilin is now the company of Xie Ruilin alone, he can do it when he thinks about it, much better than going public in the future.
So Xie Ruilin immediately began various preparations, and when he was ready, he invited the genius he liked through various relationships.
After being informed by Liang Shuyi, Yin Jun was very surprised. What did Xie Ruilin look for himself?
However, after Liang Shuyi relayed it three times in a row, Yin Jun felt a little embarrassed, and finally agreed to Xie Ruilin's invitation to dinner at Fulinmen, the most famous emerging restaurant in Xiangjiang.
Fulinmen is actually not a new restaurant. The owner founded this brand in 48 years, and now has 31 years of history.
Not only does Fulinmen have their own heritage, they also have many innovations. For example, in recent years, many famous chefs in Xiangjiang have been cornered by them.
It also happened that Yin Jun came to their shop and saw an acquaintance.
"De Ge!"
Yin Jun looked at the fat man who was carrying a basket of vegetables to the kitchen, and waved his hand without a smile.
"Oh ... Mr. Yin!" The man quickly put down the dish and wiped his hands on the chef's uniform a few times before he ran over. He smiled and said: "Are you here to eat?"
"Yeah, others treat guests. You just call me Ajun, brother." Yin Jun said, "How come you are here at Fulinmen?"
This younger brother was the one who nearly slipped so much that the plate in his hand hit Yin Jun's hand.
In the future, Yin Jun still had a big meal. Yuan had eaten several times and happened to meet him. Every time Yin Jun greeted him, so they were familiar.
Yin Jun has never had a shelf, especially for the people at the bottom. He has always been kind. This is why he was originally an orphan.
With so many contacts, Dezi was not so restrained in front of Yin Jun. The famous genius of Mr. Yin and the famous gold writers all greeted him so politely, making him very excited and flattered.
He has seen more celebrities, but like Yin Jun, who is so gentle and approachable, it is still too few, and people don't even take their little chores into their eyes.
Facing Yin Jun's question, he nodded and said: "There have been some things in the recent Dasanyuan, so my master took me to Fulinmen, and the environment here is more relaxed."
"Oh? Then I want to eat the food you made in the future, then I have to come to Fulinmen." Yin Jun smiled.
"Oh, I have started to cook some side dishes now. I strive to cook Mr. Yin within three years." De Zi scratched his head.
"Okay!" Yin Jun waved again. "Brother, you are busy, I will go up first."
"Okay, goodbye Mr. Yin!" Dezi also smiled and waved, watching Yin Jun leave.
Yin Jun went to the box inside under the guidance of the waiter.
There are also small boxes in Fulin Gate, but Xie Ruilin can't be stingy when he invites guests. He can directly sit in a large room for eight people. After sitting down, Yin Jun couldn't help but laugh. The table in the room has been changed but It ’s too wasteful for two people to eat a table.
As expected by Yin Jun, he and Xie Ruilin did not chat a little, and there were twelve dishes in a row here, apparently prepared long ago.
"Come on, Jun, let's have a drink." Xie Ruilin said with a glass of wine.
He knew Yin Jun's habits, and did not serve Yin Jun, but gave him the juice he poured.
"Thank you, Mr. Thank you!" Yin Jun clinked his glasses with him and took a sip of juice. "When Mr. Xie invited me to dinner two times ago, I thought it was a boring entertainment, but now it seems that Mr. Xie must be Is n’t it a good idea? "
"Haha, naturally this is the case." Xie Ruilin nodded and picked up the chopsticks. "We talk while eating. The food here is very good. When I was poor, I wanted to come here for a meal when I was dreaming."
Among the dishes full of tables, three dishes related to abalone, two dishes related to shark fin, and then lobster, this table dish is really not cheap.
Yin Jun doesn't really like the appetite, but he will eat more when it comes to delicious dishes. Anyway, he is young, and his metabolism is good. It doesn't matter if he eats more.
The wine has been patrolled three times, and the dishes have five flavors.
Xie Ruilin endured for a while before slowly starting the topic, "I know Ah Jun, you are a genius. I have watched all the TV dramas you wrote in the scripts. There are many classic sentences in it. People have a fresh memory. I do n’t know how these classic lines came from you? "
"Lu Fangweng once had a poem called 'The article is made in this day, and the wonderful hand gets it by chance'. I think this is also the case when I wrote the script." Yin Jun said, "Write to that place, suddenly there are so many good things in my mind. Line, so I wrote it down. "
"Oh, this is you. If you change someone else, you can't think of it even if you cut your scalp." Xie Ruilin sighed.
"It's not necessarily that there are more smart people in the world." Yin Jun said politely.
"I don't know if I want to find you to help me think of an advertising idea, do you have the confidence to do it well?" Xie Ruilin finally said his real purpose of Corporal Lixian.
After Yin Jun was surprised, he realized again.
The teenager is wondering what made this billionaire despised to come to him, treat guests to dinner, and speak so politely.
But Yin Jun was not surprised by Xie Ruilin's request.
According to Yin Jun's understanding of Xie Ruilin, a rare self-made but almost two-off rich man, he is very brave and often dares to think of some bold ideas that others dare not think of.
This kind of character has made Xie Ruilin obtain monstrous wealth, but has repeatedly made him bankrupt. I don't know whether this is good or bad.
But one thing, Xie Ruilin is absolutely daring to do things.
Yin Jun said slightly: "Mr. Xie, there are hundreds of advertising companies in Xiangjiang, and there are countless outstanding ones. For example, Mr. Huang Zhan's" Huang Yulin Advertising Company "has repeatedly created very good advertising. , Why do n’t you go find them? "
"I found it." Xie Ruilin shrugged. "The ads they made are not bad, but they are still far from what I want. I need the best ad in the world! For example, De Beers' Adiamondisforever 'is a classic among the classics. I want an ad word that goes hand in hand with it so that people will not forget it when they see it at once. "
"If you say that, I would have an idea." Yin Jun smiled unconsciously, "Guaranteed that at least in the Chinese cultural area, it is definitely the world's first, and no one can match it."
"Really?" Xie Ruilin was shocked, and he couldn't believe it, "A Jun, you have to think about it clearly, what I want is the world's first! You can do it, then I Xie Ruilin will not treat you badly, but If you ca n’t do it and deceive me, then I ’m going to get angry! "
"You won't get angry, because after you listen to this sentence, you will know what charm it is." Yin Jun said with confidence.
Xie Ruilin asked for other advertising ideas. Yin Jun may not be very clear. Because there are too many ideas in this jewelry industry, Yin Jun is not sure which is the best.
But when it comes to par with De Beers' "Adiamondisforever" advert, Yin Jun certainly knows, and can hear ears cocooning.
Although the core meaning of this Chinese sentence is the same as this English classic, it is unprecedented for foreigners to break their heads in terms of charm and beautiful degree of artistic conception.
It is said that the ad word "Adiamondisforever" was applied for a trademark patent by De Beers about 90 years ago, which is really too powerful. In a word, it can become a trademark and become a symbol of De Beers. , I can't believe it.
But it also just shows how deeply this ad slogan is popular and intoxicating.
Fortunately, "Adiamondisforever" is still in a difficult relationship. It has not been registered as a trademark. The most classic Chinese advertising slogan known by Yin Jun can be used with confidence.
Xie Ruilin was surprised and happy now. He was afraid that Yin Jun was talking big, but he was very much looking forward to what Yin Jun said was true.
After a while, Xie Ruilin calmed down and said to Yin Jun, word by word: "A Jun, you make a price, I want to get this world's first classic advertising slogan, how much is it?"
"If I make an offer of 10 million yuan, will Mr. Xie think I'm too greedy?" Yin Jun said in an orderly manner.
Xie Ruilin immediately resisted the urge to scold others, but he still clenched his fists.
Because he saw it clearly, Yin Jun didn't mean to joke at all.
After taking a deep breath, Xie Ruilin said, "Ajun, you give me a few reasons to help me make this determination and make a crazy decision."
Xie Ruilin didn't yell at him, but let Yin Jun smile with a smile. This person don't see that he is rash, but the cultivation is still enough.
In fact, Yin Jun has absolutely no intention of asking prices.
Not to mention this sentence is 10 million, it is 100 million, Yin Jun feels it is worth it.
However, Yin Jun has no idea about the jewelry industry. This sentence will be created by Zhu Jiading in a few years. It is just now that Xie Ruilin has said it, and it can be used.
If Xie Ruilin did not give up the money to buy, it was that he had no such blessing.
Now Xie Ruilin very seriously asks Yin Jun to give a few reasons, and Yin Jun naturally also answered very seriously: "First, this sentence is worth so much money, it means Xie Ruilin jewelry, which is equivalent to 'Adiamondisforever' to De Beer Just like that, a classic advertising slogan tailored to you that can be used for hundreds of years, I think 10 million is still worth it. Second, Xie Ruilin jewelry out of 10 million to buy a slogan, which is a huge gimmick in itself. Before the ad comes out, let the reporters publicize more, so that the public's interest in this expensive advertisement is maximized. Isn't this also a huge publicity for your Xie Ruilin jewelry? "
"This is based on your advertising word, which is really worth 10 million." Xie Ruilin nodded slowly ~ EbookFREE.me ~ At the same time, there was sweat on his forehead.
It's rare for him to be embarrassed by such a bold person.
The huge investment of 10 million yuan is one aspect. He has worked hard for a year before earning 30 million yuan. Now Yin Jun takes the reward of his four months of hard work in one sentence. He is really distressed.
On the other hand, Xie Ruilin was even more worried that Yin Jun ’s sentence would not achieve the effect he boasted. If he spent 10 million yuan and bought a not-so-good advertisement, he would be laughed at.
Compared with the previous loss of 10 million, he is more concerned about the second one.
But now it is impossible to let Yin Jun say this ad word. Once it is said, it will have no meaning, just like the trick, it will be worthless if it is disassembled.
"I need to think about it." Xie Ruilin said this again for a while.
"it is good."
Yin Jun nodded.
This matter must not be anxious. If Xie Ruilin told Yin Jun now that he agreed to the price, Yin Jun suspected that this person was not real.
Even Li Chaoren cannot take the investment of 10 million lightly.
The reason why they can become rich is definitely not because of their arrogance, but because they have always been careful. It's just that when they spend a lot of money, they will dare to do it after they have thought about it.
The kind of people who rely on luck and courage to gamble all day long will succeed one or two times at most, and they will surely fall into failure.
Only those who fight steadily can survive in the mall.
But Yin Jun also believed that Xie Ruilin would definitely not be able to resist such temptation. With his strong desire to climb up, he would eventually choose to let go. .
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