Chapter 320: Must not be missed!

Two days later, when the advertisement was delivered to Zheng Yutong, he specially brought a few senior executives of Chow Tai Fook to watch the effect.
In this era, there was no very convenient VCR broadcast equipment. Even if it was, the effect was not very good.
In particular, the home version of the video recorder needs to wait for the battle between JVC and SONY to settle before it will quickly become popular.
So if you want to see good results, you have to come to the TV station.
As the master and the next generation of Zheng Yutong's nephew, Liang Shuyi went to the TV station to greet him.
"Shuyi, you are more and more like a strong woman." After getting off the bus, Zheng Yutong smiled and looked at her.
"I am such a strong woman!" Liang Shuyi took Zheng Yutong's arm. "Hate, Tong Bo, you laugh at me again! Can the TV station compare with your business?"
Liang Shuyi's father and Zheng Yutong are good friends. Zheng Yutong grew up watching her grow up, and the relationship is very good.
This is also the most important reason why Zheng Yutong immediately invited Liang Shuyi to be the managing director and responsible for full-time affairs after he bought ATV seven or eight years later.
At the same time, it is also an important reason why Liang Shuyi is so in command when working at ATV-Zheng Yutong is her uncle, and her status at this time is even higher than the manager at Jiashi!
"Oh, the same, the same. As long as you can work hard, you can achieve a career." Zheng Yutong walked up the stairs with her help.
At the age of 54, Zheng Yutong is also a person who exercises regularly. It can be said that it is when the spirit is strong, where do you need help?
But this is a gesture, which means that he recognizes Liang Shuyi as his nephew, otherwise you try to help others in the past?
Didn't you see the few people behind Zheng Yutong? When he got out of the car, he was holding his head up, and now they all bend down to make smiles, and follow behind?
People who do not understand the meaning of the boss are usually eliminated quickly, and they are naturally smart people.
Yin Jun and Zhong Zhiwen were waiting in the test room. When they saw them coming, Zhong Zhiwen hurriedly opened the door.
When she walked to the entrance of the test room, Liang Shuyi didn't go in because she wanted to avoid suspicion, but Zheng Yutong pulled her, "Go, let me see Tong Bo, you have experience, know whether A Jun is fool My old man. "
Although he knew he was telling jokes, Liang Shuyi could only listen to Zheng Yutong's opinion. Although the elder was gentle, he was a man with a lot of talents. Since he said so, there must be his reason.
Zheng Yutong is not worried about Yin Jun pitting him, but wants to let Liang Shuyi see if this advertisement can achieve the effect he needs.
Although I don't know how much Zheng Yutong gave Yin Jun, but just seeing Zheng Yutong come over in person, I know that this business is not a small business.
Entering the test room, Zheng Yutong is composed of five people, Jiashi is Liang Shuyi and Zhong Zhiwen, and then there is Yin Jun.
Zhong Zhiwen is in charge of filming, and because he is a photographer and proficient in editing, so if there is anything to be modified, he said it on the spot, and he knows what to do.
This film was edited by Zhong Zhiwen alone. Yin Jun told him to be cautious and cautious, and never leak it out, so he simply treated the studio as a home and slept for both days. Here, I have to add a few locks when going out to the toilet.
There are three edited versions of the film, all about 2 minutes.
The general content is the same, but the shooting angle is different from some subtle aspects.
After Zheng Yutong decided which version they preferred, they would edit three versions of one minute, 30 seconds, and 15 seconds for playback in various time periods.
The light turned off and Zhong Zhiwen turned on the machine.
The picture appeared on the screen.
The distant view opened, a very clear color picture, showing the whole block, and then pulled closer to the fountain.
The picture stopped on Zhao Yazhi's Qingli Mushuang Jiaoyu.
"it's beautiful!"
Looking at Zhao Yazhi, dressed in the costume of the Republic of China and dressed like a female college student, he didn't know who sighed next to him.
After that, as the plot develops, more people sigh.
Especially when Chow Tai Fook's box was opened from the gift box under the balloon, some people were applauded.
But this is not the highest dynasty, the place of the highest dynasty, still appeared in the moment of the last black screen.
With the black screen and the logo of Chow Tai Fook Jewelry appearing one after another, with the soft voice of Zhao Yazhi, the sentence passed down to everyone's ears.
Diamonds last forever
One forever
Chow Tai Fook Jewelry.
"Wow!"
Zheng Yutong stood up at once.
His eyes were wide, his face was red, and his breath was tight.
"Okay! Okay! Okay!"
After a moment, Zheng Yutong clapped his palm and laughed loudly.
At this point, the lights had turned on again. Zheng Yutong patted Yin Jun's shoulder next to him, his face smiling like chrysanthemum: "Ajun, I know it! I know you are a genius! Far away, a piece of eternal circulation ... Chow Tai Fook Jewelry ... Hahaha ... Good! Good! Good !!! Absolutely !!! "
Before looking at the commercials, Zheng Yutong thought about a variety of advertising methods, but never thought it would be so clean and tidy.
Zheng Yutong dare to guarantee that he has never heard such a good slogan, and it is impossible to hear such a good slogan even in the future!
The next few men also clapped desperately.
On the one hand, they are cooperating with the boss, but on the other hand, they are really amazed by the advertisement.
Diamonds are forever, and one is forever!
Nima!
Is this an advertising word that people can come up with?
So beautiful!
beautiful!
If those girls heard this, would n’t they be crazy?
With this sentence, the following "Chow Tai Fook Jewelry" is definitely a huge increase in value immediately!
Who is Zheng Yutong?
The third richest person in Xiangjiang in the future, the top ten richest person in Asia!
He could see the power contained in this ad at a glance. Those men only knew that this ad was amazing, but Zheng Yutong understood that this ad was really like what Yin Jun said It can be used for a hundred years to erect a unique classic!
The entire Zheng family can benefit greatly from this advertisement, and the image of the whole child will be improved.
Because of this, Zheng Yutong felt that his 10 million yuan purchase was absolutely worth a million words!
In front of such classic slogans that will not be outdated after 100 years, money is a fart, 10 million is just too worthwhile, and he would be willing to spend twice as much!
Zheng Yutong was born in a gold shop. Since childhood, he has worked and grown up in his father-in-law's Chow Tai Fook. He has an unbelievable love for Chow Tai Fook.
Chow Tai Fook is not just a gold shop, but represents his life.
If it were not for the purpose of distributing property to his children and grandchildren, he would not take Chow Tai Fook out for listing at all, but would hold it tightly in his hands and would never want it to leave his palm.
Therefore, he was willing to spend so much money to find Yin Jun to advertise, that is, he wanted to raise his Chow Tai Fook again to a higher grade, becoming Xiangjiang's true first, which was also a wish of his old father-in-law.
Now it seems that when he heard something funny in the eyes of others, he came to Yin Jun immediately and took the risk of being an injustice. He wrote a full 12 million cheques, which was simply a right decision!
Sure enough, it is necessary to believe in genius in order to get a return beyond imagination!
Amidst the cheers, Yin Jun was still very calm, and Zhong Zhiwen couldn't help laughing.
Although Yin Jun's advertisement was very conspicuous, his shooting was very successful.
However, when everyone calmed down, Liang Shuyi hesitated and said: "Tong Bo, A Jun ... I have a word that I don't know if I should speak or not ..."
"You said." Zheng Yutong in a good mood waved.
"In the 1950s, De Beers, the world's largest diamond company, once had the most classic slogan called" Adiamondisforever ", do you remember?" Liang Shuyi said.
"Well, I know." Zheng Yutong said.
"So do you think Ajun's super classic slogan is very similar to Adiamondisforever?" Liang Shuyi said, "It looks like nothing, but De Beers has been applying for a patent right for this slogan. , I also want to know Tongbo. In case their patent right is applied for, can we still use this slogan? "
Chou Taifu's senior executives over there smiled for a while, and suddenly heavier.
Zheng Yutong is an expert in gold shops and diamonds. He also bought a diamond mine in South Africa in 1964. He immediately awakened to Liang Shuyi's reminder.
He thought about it and looked at Yin Jun, obviously asking the teenager to explain it.
"One ad sentence wants to apply for a patent, and it is a global patent application. The difficulty can be imagined. If I expect it to be not bad, at least they will wait for five or six years to have a preliminary result. When they apply, it will be more than ten. Over the years, is n’t it enough that we have carved this ad entrenched in the impression of small consumers?
Yin Jun said with a jaw,
Then Adiamondisforever is in English, you say it directly speaks that the diamond is permanent and the diamond is permanent. It ’s okay. But no one said how to translate its Chinese meaning? My advertisement, which is forever and forever, has to be translated into English. There are dozens of translation methods. Right? Moreover, this ad word has two meanings, the first one is permanent existence, and the other is inheritance. Diamonds can be inherited like gold. The meaning of the two is different and does not constitute plagiarism. "
"However, what you can't deny is that the first sentence overlaps with them in a substantial sense." A senior executive of Chow Tai Fook asked, "If they send a letter, let us immediately remove the advertisement and stop the promotion. Is n’t it a huge loss for us? "
"The slogan is what they said first, but it doesn't mean that others can't say that the diamond is okay? Moreover, our slogan is an extension of a new meaning, more meaningful and poetic than theirs. "It's not a grade at all." Yin Jun said, "What's more, if they can apply for this patent in the United States and Europe, what will happen in Asia? Do you have no solution at all? ? "
"It can't be said like this." Another older senior pondered and said: "This sentence is worse than theirs at first glance, but it is always easy to cause controversy. Yin Sheng You are so talented, it is better to treat it forever How about avoiding this sentence of diamond? I think the second sentence of "one forever" is very good. Do you want to write another sentence? "
"If you change your strategy for the sake of your competitors, this is a kind of cowardice." Yin Jun said seriously, "Mr. Zheng, in fact, you don't have to worry about causing controversy. It's better to have controversy than not."
"Oh? Why?" Zheng Yutong asked with a smile, with a smile on his face, and no one else knew what he thought.
"The Asian market is always dominated by us Chinese. Even if De Beers comes here to apply for a patent, do n’t we just get caught? Is n’t it true that we ca n’t do anything about government? They are applying for advertising slogans. Doing patents is a ridiculous thing, "Yin Jun said." If you are really not at ease, they are applying for English patents, we can just apply for Chinese patents! We can still ask them to translate it. There can be no place that coincides with our meaning! "
"That's okay?" Said a senior who hadn't spoken, surprised.
"Did they translate into Chinese according to their meaning and apply for a patent?" Yin Jun asked back.
Zheng Yutong's words also looked at the high-level side.
Only one senior executive said: "According to our knowledge, they have not yet applied for Chinese in Asia, and all of their applications are in English."
"That's right, the language is different, how do we copy? Is it that they invented the characters all over the world, we can't use them?" Yin Jun said.
"Well, I think Yin Sheng's method is good." The senior executives who were older at this time also agreed with Yin Jun's statement. "The language is on the one hand, and on the other hand is such a beautiful propaganda. Change one word. Crime. We will use this to apply for a patent, and then look at who is more reasonable. "
"What is your opinion?" Zheng Yutong looked at the others.
A few people discussed it and nodded. Www.EbookFREE.me ~ One representative said: "The chairman, such a super classic advertising slogan, if you do n’t have to use it too much, it is definitely our loss."
Zheng Yutong smiled when he heard the words. He actually made a decision long ago. Just now he was just testing his abilities and vision.
Such a good slogan doesn't even need to be thought at all, just use it directly.
If there is any trouble, wait until later.
Such a classic, it is a crime to miss it!
Therefore, Zheng Yutong extended his hand to Yin Jun without hesitation: "A Jun, thank you for your hard work. I really like your slogan and advertisement. I hope we have the opportunity to cooperate next time!"
He said this, the next Zhong Zhiwen was relieved in his heart.
Zhong Zhiwen is afraid that this fair will be cancelled, then A Junke will be miserable.
Liang Shuyi also nodded. The countermeasures that Yin Jun said were completely effective, so there was no problem.
The key is actually that this slogan is too shocking.
This is like a clever saying by ancient poets, if not used, I am afraid that Zheng Yutong will regret it for a lifetime.
Otherwise, he will not use two "likes" to describe.
Because I like this slogan so much, Tong Bo is willing to take these risks!
Because in terms of relative returns, risk is absolutely negligible.
"There must be!" Yin Jun shook hands with him, speaking calmly and confidently, without the slightest inferior humbleness.
The cooperation that the teenager said was not what Zheng Yutong thought.
I believe that when the next cooperation comes out of the water, this Mr. Shadantong will definitely be surprised!
(The second one is around 3:00 pm, cooperate with the blockade, thank you guys! ^ _ ^) (Unfinished to be continued.)
Browse reading address: