Chapter 327: There is no place for fire!

Zheng Yutong is happy not only with the surge in sales, but also with the rise of Chow Tai Fook's reputation.
According to calls from some old friends from abroad, this advertisement of Chow Tai Fook is known not only in Asia, but even they heard about this super classic advertisement in Europe and America!
And everyone praised it, saying that this ad is amazing, it's amazing!
For a time, Zhou Dafu knew no one, no one knew.
Zheng Yutong ’s promotion time for this advertisement is one month. Now he feels that he should not only increase the length of time the advertisement is broadcast, but also increase the budget. can see! Billboards in foreign countries can't be spared the cost, just go directly!
In addition, Zheng Yutong feels that his long-planned new store opening event should be able to start!
In the past, I thought that the time was not up, so I had to accumulate it.
In addition, Zheng Yutong's father-in-law has always disliked franchise stores, fearing that this will destroy Chow Tai Fook's reputation, so he only makes direct sales stores.
It is not the same now, Zheng Yutong feels that it is best to hit the iron while it is hot.
The first is that in Xiangjiang and Baodao, Chow Tai Fook Jewelry can open several more stores in a row, relying on this wave of advertising momentum to directly erect the brand image.
Then the next step is to consider opening one or two flagship stores in major cities such as Tokyo, Seoul, Singapore, Bangkok, Kuala Lumpur, and so on.
If this opportunity is not cherished, it would be a waste of Yin Jun's original creativity that day!
Thinking of the advertisement and Yin Jun, Zheng Yutong sighed deeply.
Genius is really genius!
It's different from ordinary people! !
When I saw the finished product of the advertisement, I thought that the advertisement was too good, but I didn't think its effect was better than I thought! Several times better! !
It seems that in the future, all of Chow Tai Fook's series of advertisements can be handed over to Yin Jun.
Do n’t be afraid to spend money, the key is to get value for money.
If you give it to Yin Jun to advertise, it will really be a penny and a penny, and it will definitely be extremely rewarding!
As the pioneer of development, Zheng Yutong has never been a stingy person. For real talents, he is usually very generous.
Yin Jun, a genius he identified, will naturally pay more attention.
Zheng Yutong is happy here, but in another corner of the city, some people are furious.
This person is Xie Ruilin.
When I was in the company yesterday morning, Xie Ruilin smashed several things, and by the head, scolded several managers under his hands, and then scolded the managers of the three stores when he went out to inspect the store!
Back at home, he was very good to his wife. After arguing with his wife, he gave his wife a slap. He beat the wife and ran back to the room with crying. The two sons were trembling and afraid of dad. 'S slap fell.
They are still young, and of course they do n’t understand why their parents quarreled, and they also beat their mother.
The reason is actually that the last time Xie Ruilin was struggling with Yin Jun ’s price increase of 12 million for the entire advertising cost, it was his wife who proposed not to spend the money.
"Which celebrity's advertisement can be worth 2 million? Not to mention you need 10 million in one sentence! Does he think we are all fools? If you are famous, you can cheat money. I really don't know that the sky is thick!" .
Xie Ruilin pondered for a long time, and felt that his wife was right. Yin Jun's asking price was too high, and he really did not have the courage to gamble on it.
Even if it was rejected, Xie Ruilin was not the kind of person who said bad things behind his back.
But I do n’t know if Mrs. Xie hates Yin Jun ’s lion mouth, so she goes everywhere and says bad things about Yin Jun, saying that he does n’t know how much he thinks, thinking about money and going crazy. Wait.
As a result, it seems that the super classic ad shot by Yin Jun for Chow Tai Fook was slapped on Xie Ruilin's face in a slap, making him feel hot!
What made him most embarrassed was that Mrs. Xie's various slanders against Yin Jun before.
You look at this unparalleled advertisement again, and think about what Mrs. Xie said before, people who don't know, think Xie Ruilin instructed his wife to say it!
it's good now.
Zheng Yutong is a hero with smart eyes, and then Xie Ruilin just doesn't know gold inlaid jade. He became the background and back of Zheng Yutong purely!
Xie Ruilin is the one who wants to catch up with Zheng Yutong!
However, Zheng Yutong's face was so uncomfortable!
Especially when I saw Chow Tai Fook ’s jewelry being squeezed, yesterday, Xie Ruilin was bleeding.
That should have belonged to me!
I belong to Xie Ruilin jewelry!
Why am I so stupid that I ca n’t afford to buy it?
Knowing that Yin Jun is an out-and-out genius, why am I so stingy, so stupid that I actually did what kind of gambling agreement for such a small amount of money, and gave up the advertisements and advertising words that made Xie Ruilin jewellery beautiful?
The diamond is forever, and one is forever.
Such a timeless statement is almost as beautiful as a poem. It is a perfect match for diamonds. It is nothing better than this!
If I knew that Yin Jun was writing this ad sentence, Xie Ruilin would definitely come up with 10 million! sure! It ’s not necessary to go to his mom ’s agreement for gambling!
But I do n’t know it now. Zheng Yutong once again proved that he is an old fox. In the laughter that defamated Yin Jun, he was able to buy Yin Jun ’s advertising words and hire Yin Jun. The advertisement was filmed.
Now the ads are made.
Not only does it have the most classic advertising words, but also it is so appropriately matched with the ending of Xiangjiang and even the most prosperous "Shanghai. Beach" in Asia, and there is a wonderful cooperation, so that the advertisement becomes more classic. , Even more unstoppable!
Hearing the sales data of Chow Tai Fook announced yesterday by Zheng Yutong, and seeing this morning, Chow Tai Fook is also in the city. Every shop is surrounded by hundreds of people, and even tour groups are crowded to buy Chow Tai Fook's diamond ring At that time, Xie Ruilin couldn't bear it anymore.
Jealousy is already like a poisonous snake, wrapped in Xie Ruilin's heart, let him breathless, must find a way to vent.
He picked up the phone directly and broadcast a call in English: "Is Mr. De Beers Richard? I have something to tell you ..."
...
As a super giant in the diamond industry, De Beers' response was not slow.
Two hours later, De Beers ’vice president Richard called Zheng Yutong directly.
Speaking of De Beers, although they are super giants in the diamond industry, they still treat the Chinese region indifferently.
The whole of Asia, that is, Japan and South Korea, they value more. Baodao, Singapore, and Australia all get rid of, let alone Xiangjiang.
Of course, it is not to say that De Beers does not do business in these places. Their rough diamonds or products are still sold to people in these areas, but they have not opened their own stores-compared to the costly business of opening stores , They who control more than 60% of diamond resources, still like to make money from the source, that is basically no cost trading!
In fact, they also have to wait three to five years before they start their business directly in Xiangjiang.
However, Zheng Yutong also has his own diamond mine in South Africa, and he is also connected with De Beers on weekdays, so Richard can quickly contact Zheng Yutong.
Facing Richard's question, Zheng Yutong explained this way: "Mr. Richard, you are an advertisement in the English-speaking area. I am an advertisement in Chinese, and the meanings are not the same. Should there be no problems? "
"No, no, you borrowed our slogan! We are applying for a patent slogan, which means that diamonds are forever!" Richard said firmly, "You quickly cancel this slogan! Otherwise everyone will It's hard to be friends! "
Before the ad was broadcast yesterday, Zheng Yutong said that he should not hesitate, but now the effect of the ad broadcast is so prosperous. The classic slogan like "Diamond lasts forever, a forever" is even more enchanting. How can Zheng Yutong give up?
In fact, a few days ago, Zheng Yutong had been thinking about how to deal with De Beers.
He continued slowly: "Mr. Richard, if you say that, I will apply for the ad word" Diamond is white "tomorrow. In the future, you can't use any related words to say that the diamond is white?"
"Bullshit!" Richard said angrily, "You are a strong word!"
"I'm talking about facts." Zheng Yutong said, "Oh, I forgot to tell you, we have already applied for the Chinese patent for this ad word all over the world. Once approved, if you want any translation in the future Words, they ca n’t be the same as ours, otherwise they will infringe patents. "
"Are you threatening me?" Richard frowned.
He is a smart person, and of course he knows what the Chinese patent by Zheng Yutong means.
In theory, after De Beers applied for the English patent of "Adiamondisforever", any words related to its translation could not be used as a slogan.
But the problem is that the patents of "Adiamondisforever" in Europe and the United States have not been applied at all, and in Asian countries, especially countries with Asian cultures such as Japan, South Korea and Singapore, they simply do not recognize this kind of even slogan. The matter of applying for a patent, otherwise you apply for a sentence in the future, and I apply for a sentence. Isn't someone else unable to speak?
It's just that before De Beers didn't care much about the Asian market, in their eyes, except for Japan and South Korea, the rest are poor ghosts, and they can't afford much expensive diamonds-even Xiangjiang, Baodao, Singapore The rich have bought a lot of diamonds, and they are also stubborn to maintain the prejudices of decades ago.
Therefore, De Beers didn't even care about the translation of Chinese interpretation.
Now the question is coming, Zheng Yutong has not only made an excellent advertisement, but the slogan is so stunning, it suddenly makes De Beers' whole company feel shocked.
They have been discussing this topic for the past two hours, and concluded that there is no way to prevent Chow Tai Fook Jewelry from using this sentence-De Beers' "Adiamondisforever" slogan patent application, although a lot of investment The power of public relations, but at least it will take several years to get results. Before that, let alone Asia, Europe and the United States, De Beers has no way to prevent Chow Tai Fook Jewelry from using this advertising word.
Richard called to just threaten to intimidate Zheng Yutong, hoping he would not fight against the powerful De Beers company.
But in the face of Zheng Yutong's toughness, De Beers did not have any countermeasures, at least not now.
"Mr. Richard, I personally respect De Beers. We have had good cooperation before." Zheng Yutong slowly said that before buying the diamond mine, most of him bought Dai. Even if there is some business dealing with the rough diamonds of Bills Company, "You can actually rest assured that I will only do Chow Tai Fook jewelry within the Chinese range in Asia. At most, Japan and South Korea open one or two flagship stores. Anything to watch for De Beers ’business!"
"Are you ... guaranteed?" Richard breathed a sigh of relief.
The Chinese are nothing.
In particular, China, which has a population of 800 million, is completely a poor man, and it does not meet the high-end positioning of De Beers diamonds. In the Asian market, they only care about Japan and South Korea.
As long as Chow Tai Fook jewelry is dissatisfied with the expansion of the world, even Japan and South Korea hardly enter, then De Beers can temporarily let them go.
It is impossible to let them go completely.
When De Beers' "Adiamondisforever" advertising language patent is applied for, the first thing to be cleaned up is this Chow Tai Fook Jewelry!
They are not cleaned up now, just because the procedures are too complicated, and there is no certainty that they will win.
Zheng Yutong heard his tone soften, and he smiled and said: "Of course! You can rest assured! I speak well!"
"Well, I will believe you this time!" Richard said relaxedly: "But we are going to sign an agreement, and you must make sure to write down what you promised just now ~ EbookFREE.me ~ no problem "" Zheng Yutong readily agreed.
When putting down the phone, Zheng Yutong didn't feel sweat in his hands.
Of course he was not so calm.
De Beers controls 60% of the world's diamond production. Even if Zheng Yutong owns a diamond mine, it is impossible to say that he will not buy other people's diamonds.
If De Beers is willing to die with him, I am afraid that few diamond companies can sell Chow Tai Fook diamonds, which is a great harm to Chow Tai Fook's development.
But Zheng Yutong also thought that now De Beers ’patent has not been applied for at all, and it is impossible for them to fight hard with Chow Tai Fook. If they make a commitment and do not compete with them in the markets of developed countries, I believe they will give in One step.
As to whether De Beers has obtained the patent for the "Adiamondisforever" advertising language in the future, will he immediately regret coming to court with Chow Tai Fook Jewellery? Zheng Yutong has thought about this possibility, but he is absolutely not afraid.
Because according to the degree of prudence of European and American countries for such advertising language patents, it should be at least three to five years before the preliminary results.
After the announcement, De Beers will have to face the embarrassment of countless diamond companies and dealers to counterattack, which may take another three to five years before it can be finally resolved.
With such a decade or so, can Chow Tai Fook Jewelry still be able to bring "the diamond lasts forever, one forever" to the hearts of the people? Can't it accelerate its development and become the first jewelry company in the Chinese region?
At that time, with confidence, Chow Tai Fook Jewelry and De Beers will be able to fight against the lawsuit. (To be continued) If you like this work, you are welcome to come to the starting point, and your support is my biggest motivation. For mobile phone users, please read. )