Chapter 348: ad

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Le Yiling not only controls how to solicit advertisements, but also how to place advertisements.
In terms of advertising, Le Yiling has inherent advantages.
After all, the best Jiayi TV station to cooperate with Yin Jun is a good publicity channel.
As early as June and July, when Huang Yulang began to criticize Yin Jun as a comic weekly, Jiashi intentionally or unintentionally began to follow up reports and discussions in some news, attracting the attention of the audience.
This is to give money, but because Yin Jun ’s company advertises, Jiashi will receive a symbolic fee.
But after entering the current August, you have to go on sale in September, and advertising can no longer be so kind.
Therefore, Le Yiling not only increased its advertising efforts in Jiashi, but also placed advertisements on wireless and ATV.
In terms of newspapers, the group of shareholders behind Jiashi, who did not know Yin Jun ’s future plots, naturally collected money to advertise Yin Jun ’s Comic Weekly.
This time, Le Yiling had already highlighted the names of the elites from the Shanghai Haihai Fine Art Film Studio, and the Xiangjiang people were taken aback by this.
I thought Yin Jun's handwriting was too big, right?
Did they dig out more than 40 elites from the Shanghai Haihai Film Studio without saying anything?
This is preparation for a big fight!
The name of Comic Weekly has been fixed, which is consistent with the company's name, called "Kirin Weekly".
For this name, Huang Yulang was again talking about it: "Look, what is the difference between this and a general magazine? Comics are very professional. We cartoonists only concentrate on drawing one comic, at most two or three together, But it will also cause a decline in quality. Yin Jun actually wanted to make a weekly magazine by himself? Isn't that a dozen or twenty stories?
He can think of these storylines alone, but what will happen in the long run? When we can't make it anymore, it's just weaving, it must be rotten! I urge everyone not to watch "Kylin Weekly". My "Dragon and Tiger Gate" is the best and most suitable comic for Xiangjiang people. Come and support me! "
Another famous cartoonist, Shang Xiaobao, also expressed some of his views: "I think Mr. Yin Jun may be too anxious to do it. If he draws a cartoon first, he will do the story planning. The teachers of the art film studio completed the painting work, which will definitely be a good comic. Wait until the fame is opened, and then slowly expand and develop, it is the way to stable development. Comic Weekly comes out. The pressure of story, the pressure of drawing, the pressure of printing, the pressure of sales ... etc. Come together, I am afraid it is not so wonderful! "
Not just cartoonists, even Huang Zhan jumped out, "I said, Ajun, do you do your job well? Write a TV play script, write a movie script, write a song, or even advertise. OK! Why are you fighting in an industry you are not familiar with? I am a genius and I dare not say that I am all-powerful!
Drawing comics is not that simple. It must not only have sufficient storytelling ability, but also have the cooperation of exquisite painters, but also a perfect integration of narration and the picture ... I am not worried about Yin Jun ’s storytelling ability, and it is impossible to doubt The elites of Huhai Fine Art Film Studio, but one plus one does not necessarily wait for two. If the two do not play a chemical reaction, it is likely to be catastrophic, and the excellent talents of both sides are wasted! "
Ok.
From the words of Huang Zhan, you can always hear a sour taste.
After all, since Yin Jun made a super classic ad like "Diamonds last forever", Huang Zhan is embarrassed to say that he "swept the advertising industry in Xiangjiang".
The combination of her and Lin Yanni's talents and talents is not as good as Yin Jun, who occasionally crosses the border.
Huang Zhan is very good, but his shortcomings are obvious, that is, he has a small heart, if you exceed him, he will be unhappy in his heart.
But Huang Zhan's unhappiness is just some small emotions. He will not envy jealousy or hate. He will hold back more than you, instead of hitting you with conspiracy.
Therefore, this time he is not very optimistic about Yin Jun's cross-border comics again, which is a bit ridiculous and normal.
Anyway, these celebrities talked about Yin Jun ’s comics in the newspaper, but let more people know that Yin Jun ’s comic weekly is coming out soon.
The wireless TVB with the highest ratings on the news channel, after receiving the money, made a special street interview to ask people's views on Yin Jun's comic weekly.
"Wow, Jun Shao came out with a comic? That must be bought! Whether it looks good or not, I am Jun Shao's iron fan! Absolutely!"
"I think that" Cherry Maruko "is pretty good, but the style is a little worse. When you look at it, you should buy one."
"Oh, I like to watch detective movies. The idea of" Conan "is very good. I wonder how he became a child and how to solve the case! I hope not to sell dog meat on the sheep's head!"
"Aren't you kidding? Yin Jun is making comics? I read the propaganda, which is inexplicable! Huang Yulang and Shangyi Xiaobao are good comics. Yin Jun's comics are messy, not good!"
"If Yin Jun filmed the stories of these comics into TV series or movies, I think it's not bad. But if the comics, I really don't know how! He shouldn't ruin his first name!"
"I don't know! I expect the comics to look good, but I'm worried that they won't look good ... I'm so tangled!"
"..."
Among those interviewed, more than 40% said that they should buy a copy. 30% of them hesitated and said they might buy it to support Yin Jun. The remaining 30% are seriously not Bullish, don't consider buying comic books at all.
Calculated in this way, in any case, the sales of "Kylin Weekly" in the first phase of Xiangjiang should not be bad.
The Omen is similar. The cultural background and consumption concept here are basically integrated with Xiangjiang. The TV dramas of Xiangjiang are also broadcast directly in Omen. They can all see Yin Jun ’s TV dramas, and they will naturally support them. Yin Jun.
The population of Xiangjiang is around 5 million, and that of Omen is around 400,000. With such a population base, consuming 200,000 copies of "Kirin Weekly" is not a problem at all.
After all, people in these two cities are still very interested in reading.
However, Le Yiling is not worried about sales in these two places, but she is worried about sales in other places.
"Ajun, do you want us to advertise on Treasure Island, Japan and Singapore?" Le Yiling asked Yin Jun in this way.
"Ok?"
Yin Jun asked with some surprise, "Why do you think so?"
"Look, Xiangjiang is our stronghold. We advertise and we are particularly powerful. We don't have to worry about sales." Le Yiling said, "But Treasure Island, Japan and Singapore are relatively new to us, even if you know It's a genius screenwriter, but I don't know much about the content of the comics. Maybe it will reduce sales and cause disadvantages for the teacher? "
"Don't they all say that they will promote as much as possible? They also want to make money, and the promotion costs will naturally not be stingy?" Yin Jun said, "For example, Dejian Kangkuai, his morality In Chuan Bookstore, the promotion of "Kylin Weekly" has been started recently. I heard that many people have come to ask. "
"Tokugawa Bookstore is more than 80 in Japan, which is not a big chain of bookstores. Their publicity is always limited. If we can increase them by 10 million Hong Kong dollars in promotional fees, would you say it would be better?" Le Yiling said, "After all, on the Japanese market, you are booking 3 million copies of sales, which belongs to our largest sales group, so sloppy."
There are more than 35,000 bookstores in Japan, which is a very impressive number.
However, the comic books of the Dejian Bookstore were not prepared to be sold outside at the beginning. Dejian Kangkuai did not know whether the Japanese could accept this manga weekly from Xiangjiang, so he decided to sell only in his own bookstore at the beginning. So he only needed 1 million copies first.
"If it's somewhere else ~ EbookFREE.me ~ you can do some publicity, but only in Japan, you don't need to do this." Yin Jun smiled and said, "Sister, in this world, I like to read comics the most. People are Japanese! As long as our comic books are very good-looking, then young Japanese people will spread the word-of-mouth in ten or ten. The place in Japan is not big, after three or four issues, we should be able to Seeing the success of the first step! The feedback from the Japanese market can definitely make you smile! "
To say that Japan ’s group of young people who love reading is definitely one of the purest readers in the world. Apart from Europe and the United States, only 30 years later, only Japan is a genuine paradise, of course, including genuine books.
"Japan doesn't need it, what about Treasure Island?" Le Yiling asked again.
"Treasure Island can allow us to advertise, because the treasure island merchants are too shrewd, sometimes they can't afford to advertise." Yin Jun said, "China TV only recently got a book from me, and CTV has ATV. We have a good relationship between these two TV stations. We can pay for our own promotion. The same is true in Singapore, but their country is too small, and it takes less effort to promote it. "
"Ok!"
Le Yiling thought about it, but still agreed with Yin Jun's idea.
Yin Jun was never a stingy person, and now he is involved in the opening of "Kylin Weekly", and he certainly will not deliberately save promotional expenses.
Since he said so, naturally he was confident.
Le Yiling doesn't understand much about how to make comics. She is only good at management and business operations.
If Yin Jun had any plans, she was responsible for the execution. As for too technical analysis, she didn't have to worry about it.
Is it still used to question Yin Jun's talent and genius? (To be continued.)
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