Chapter 356: Chase after victory


Why does "Kylin Weekly" sell well? Now it has become a subject that must be studied by manga practitioners in Asia and the world.
The Japanese can't figure it out. There are more than forty comic publications. The best-selling and influential nature is naturally the three major comic weekly publications.
But these three comic weekly magazines are all after more than ten years and decades of hard work, and they are today. Where is it like "Kylin Weekly"? The first issue sold 3 million copies, the third issue Just 4 million copies sold out, what is this concept! ?
The Japanese are very willing to calm down and analyze something seriously.
This time, the editors and editors of several major comics weekly magazines also deliberately gathered together to have a short discussion meeting-you know, the first reaction of these people on weekdays is to wait for strangulation. The other party, and then you can dominate the king, and it is definitely the first time that such a peaceful combination of things is done.
They broke apart the nine comics of "Kylin Weekly" one by one, looked at each piece of drawing paper, looked at it for two days, and finally reached a conclusion.
Of the nine comics, the most attractive ones at first glance are "Prince of Tennis", "Inuyasha" and "Saint Seiya", but in fact "Conan" and "Cherry Maruko" are the best themes that can be serialized for a long time. .
In the remaining "Transformers", although the theme is a bit close to "MSI Superman", some people have raised this question in the first issue, they thought they had grasped the handle of "Kylin Weekly", When I didn't expect to ask takara, others said that Kirin Culture Co., Ltd. had already purchased the derivative development rights, and the comics were naturally no problem.
And this "Transformers", in the storyline, should not have much advantages, but it is a fight between the right and the evil, and then the object of the battle is changed from human to robot.
Wonderful is wonderful, good-looking is good-looking, but that is what the average child likes, can't get into the eyes of this group of battle-hardened editors.
In their eyes, at least when the Autobot turned, they looked a little bit.
but!
Now the peripheral products of Japanese comics have already been developed and produced, and taraka's "MSI Superman" Zhuyu is in front, the cartoonists can see it at a glance, I am afraid that "Transformers" is going straight Going around the toy.
Think about how much money the MSI Little Superman series of toys has earned for taraka. This "Transformers" is more powerful in terms of playability and operability, and it can definitely surpass "MSI".
There is another "Tomb Raider", the story of this beautiful woman going directly to the adventure, which has not yet been fully launched, but it has also attracted the attention of many people.
Because there are no comics of this kind of women's adventures, and the fighting movements of beautiful women are not inferior to those of men. This is more attractive and can attract the attention of male and female fans.
"Woolongyuan" and "Laughing Life in the Tropical Rainforest", there is nothing special about it, that is, a joke story. It looks good and looks good, but its long-term development is definitely not good. The quality should belong to the slightly weaker of these nine comics.
But this is also relatively weak among the nine comics.
In fact, many book fans have begun to worship Lord Abu, and the four protagonists in "Woolong Academy" are also liked by everyone. The popularity index of the two comics is very high.
"It is not surprising to encounter such nine super classic comics to create such a sales miracle. We very much respect Mr. Yin Jun ’s imagination, and decided to work hard and strive for it from now on. As soon as possible, he can produce works as excellent as Mr. Yin Jun! "
Seeing this conclusion and publicity from the Japanese, Yin Jun laughed unconsciously.
In fact, these nine comics come out to bully people a bit.
Except for "Transformers" and "Tomb Raider", there is no precedent for comparison in comics, each of them is a sound existence.
Several of them directly crush the opponents of the same period, which can directly make this cartoonist a god.
Putting these nine books together in a comic weekly book is equivalent to integrating all the essence of others' comics for ten years. How can these Japanese comic weekly magazines that are still exploring are able to resist?
Yin Jun has already discussed with Le Yiling.
Today, the sales volume of "Kirin Weekly" is 7.2 million copies, which is basically saturated, so there is no need to print more for the time being, let the market stabilize for a while.
Even if there are some places that are not enough, then be patient for a while, and wait for a month or two, and see if the situation is appropriate.
There are two aspects to the next step of the Kirin Culture Co., Ltd. that needs to be considered.
The first one is a well-written book.
The Japanese comic book is the best mode of successful operation, which can be used directly by Yin Jun.
Under normal circumstances, the Japanese comic book is 200 pages up and down, and the kind, such as "One Piece", is generally 220 pages up and down-of course, there are also three or five pages, five or six pages for some comics related settings Or, some authors say to readers, or explain some of the complex scenes or weapons.
In this way, the first issue of "Kylin Weekly" is a 50-page publication, and after the four issues of a month, a single book can be issued.
The one-line book can't be printed like Comic Weekly.
Because the single book is content that others have already seen, if you want to sell good sales, on the one hand, you must have good content. To make Japanese book fans feel that they can gather together and read it repeatedly; on the other hand, you must take the single book. If the quality is good, you ca n’t use any recycled paper or the like, and the typesetting should be more elaborate, so that others will be willing to buy it for collection.
As for advertising, it must be impossible.
After all, one-line books are sold for 300 yen each, and prices will continue to increase. After 2010, this price tag will be 400 yen.
Now a comic weekly magazine can only sell 180, still the latest content.
If you want to sell a single copy of the content you have already sold for 300 yuan, you will definitely lack the sincerity.
Even some single-page books will use colored drawing paper in the first few pages, so that it is even a benefit.
If it is the current "Kirin Weekly", in addition to "Cherry Maruko", a single book can be published in a month.
But in this way, the frequency is a bit too fast.
According to the laws of Japan, it is generally appropriate to publish a single book in two or three months. It is also a relatively friendly act for the wallets of book fans.
Therefore, Yin Jun arranged to publish the first one-liner only in November, and the eight comics were sold out over time.
The sales volume at the beginning does not have to be expected to be as high as others. One episode can have 1 million copies, which is a very good sales. "One Piece" 2014 Japan's single book sales ranked first, 11.89 million copies, but this is 5 episodes. The combined sales of a single book is actually almost 2 million copies per episode. And this is the pinnacle of "One Piece" that has developed into the pinnacle!
In 1990, the sales champion "Cherry Maruko" had only 2.65 million copies, and a little more than 500,000 in one episode.
The eight comics in "Kylin Weekly" are not only sold in the Japanese market, but also in markets in South Korea, Treasure Island, Xiangjiang, Omen, Singapore, Indonesia, Thailand, Malaysia and the Philippines, so they add up to 1 million copies. It should not be an exaggeration.
They are all classics among the classics, and they will never appear to be insufficiently powerful because of changes in time.
In August, Yin Jun told Le Yiling about the single book, but at that time, Le Yiling directly denied to Yin Jun, saying that there is no release now. How do you know if it is good or not popular? , Hastily prepared a separate book, this is completely childlike behavior!
Yin Jun was speechless.
He could not tell Le Yiling that this was a fact verified by hundreds of millions of anime fans, so he could only wait for the follow-up.
The first phase of the best-selling, the second phase of the hot, the third phase of the fire ...
It was not until the end of this third phase of sales that Le Yiling finally talked to Yin Jun about the single book. After setting the scheduled time, quantity and specifications, she immediately contacted Heidelberg and Malaysian Pulp Factories and paper mills, as well as various printing ink supplies companies.
Looking at Le Yiling's skillful communication and negotiation with the people in these companies, Yin Jun sighed for Zhou Yuping. Let's see. One negotiation and communication gave Le sister the ability to negotiate on her own, and played so well If she only cares about this one, you will be kicked aside soon.
Le Yiling doesn't like to drag and drop things. In two days, the new machines, papers and other raw materials are all set. It is expected to arrive in mid-October. The energy production will be successful in November.
The maximum productivity set this time is to print 20 million copies of a single book in three shifts a month, so even if there is more sales in the future that needs to be expanded, it will not be so urgent to buy the machine immediately.
On the other hand, Le Yiling has also negotiated with Zhou Yuping. There are enough sites and pollution protection equipment in the factory. It is no problem to build another factory workshop. It is just that the manpower needs to be recruited-the previous recruitment manpower Some surpluses were originally prepared for future expansion.
The manpower needs about 600 people. Zhou Yuping originally thought that 400 people would be enough. Considering that it may be possible to expand the capacity in the future, so that the skilled workers will naturally reduce the running-in period and improve production efficiency. 600 people.
The matter of getting a single book, another aspect of winning and chasing, is about the supplement.
Supplements, that is, at certain times, because of certain events or the needs of holidays, a specially added journal is not a standing issue.
Yin Jun wants to do supplements, not to take advantage of "Kylin Weekly" to make more money, but for a more long-term and wide-spread layout.
The name of the first comic in the supplement is called
"resident Evil"! !
As a planet, there has never been a game that has such a huge industrial chain like Resident Evil.
It not only dominates the sales charts and rankings of horror games, but most importantly, it has set off a frenzy in TV series and movies.
In particular, the movie series, "Resident Evil" six steps, swept the global box office of 1.5 billion US dollars, which is a very dazzling box office achievement!
However, it seems to Yin Jun that at least the first three of Resident Evil are a waste of the potential of this super series. If the production is more elaborate and the cast is stronger, the box office of the first three will double again. No problem!
The key point is that "Resident Evil" can not only sell at the box office, it also has a time span of 15 years, it has won many stars, and it is definitely the first in the zombie movie. This is for those who want to dominate the movie circle. Yin Jun said, nothing can be missed.
However, there is no comic version of Resident Evil.
"Resident Evil" first appeared in 1996, the electronic series of stand-alone games launched by the Japanese game company cap, 17 years from now.
At present, video game technology is far from breaking through the bottleneck, and there is no Microsoft Windows platform to be the best carrier. Therefore, Yin Jun wants to make a "Resident Evil" video game in a short time, it is definitely unrealistic.
For a TV series or movie, it is okay to get the copyright first.
However, the current film production technology is also far from enough to support the scenes, makeup, layout, etc. required by "Resident Evil", Yin Jun is absolutely not allowed to make a bad film like "Interstellar Blunt", ruined In his own mind, such classics as "Resident Evil".
The publication of "Resident Evil" is okay, but this kind of doomsday and zombie book ~ EbookFREE.me ~ also has no way to give people a sense of stimulation, and can not achieve the shocking effect.
Therefore, he had long thought of using the story of "Resident Evil" as a comic.
Like books, movies and television, foreign comics are also graded.
"Resident Evil" is directly marked with 18x, then it can be put on sale, and adults do not like it, but they certainly like it terribly.
In particular, countries in Europe, America, Japan, and South Korea like vampires, werewolves, zombies, and so on. They have a large group of loyal fans.
Ten thousand steps back and said that the sales of "Resident Evil" are not very good, but after a long time of subtle influence, so many tens of millions of viewers have been watching this comic, then it will be adapted into games and TV dramas 1. When it is adapted into a big movie, there will definitely be no shortage of support.
The original movie "Resident Evil" is so imperfect, most of the reason is that when the production company is making up the story, it is not too hard, just to serve the game.
Therefore, the following film writers can't do too well, they can only set up around the game.
There are many contradictions or uncoordinated areas.
Simply put, it lacks many foreshadowings and layouts, and is even less perfect for the construction of the entire worldview.
But for Yin Jun, there is no problem at all, but he read the comments and suggestions of the dignitaries on many forums and knew how to write the story to write better.
His version of "Resident Evil" will definitely be much better in setting.
Starting to cultivate the market from now on, only for the harvest of 20 years or even 30 years later, such things that require patience and perseverance can only be done by Yin Jun!
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