Chapter 371: "Kylin Weekly" sky-high advertising fees!

The popularity of "Kylin Weekly" can be seen from its sales speed.
The fifth issue of "Kylin Weekly" was sold out in 4 days, and in the sixth issue of "Kylin Weekly", it became sold out in 3 days.
The 3 days sold out is because the statistics of Malaysia, Indonesia and other places are not good enough, and the sales are not completed until the third day, so the final sold out time is targeted.
In fact, in Xiangjiang, someone lined up in front of the newsstand early on Saturday, and it was sold out by the afternoon at the latest.
In a country as large as Japan, the sales volume of 4 million copies will be sold out at most by noon on Sunday.
It is no wonder that Dejian Kangkuai talked to Yin Jun recently when he was talking about whether he could give Japan another quota of 500,000 to 1 million copies.
Yin Jun naturally refused.
The sales volume of the three major manga weekly magazines in Japan is about 2.5-3 million. Although the sales of 4 million copies of "Kirin Weekly" are somewhat stimulating to them, they are not too far.
If you publish 5 million copies in one go, look at the publishing industry giants behind the three major comics weekly magazines, such as Shueisha, Elementary School, etc., will you come up with a means to suppress the "Kylin Weekly"?
You know, Dejian Kangkuai was not a mainstream figure in Japan! Many Japanese people are not very happy with Dejian Kangkuai.
Yin Jun was reluctant to let him face the encirclement and suppression of others before Dejian Kangkuai had no fledgling.
After waiting for a year or two, as "Kylin Weekly" and various manuscripts of comic books gradually became the habits of Japanese young people, and after the animation versions of these classic comics were produced and played, then Dejian Kang Kuaicai has a deep-rooted foundation in the Japanese cultural and entertainment industry, and then has the ability to confront those giants.
Japan ’s current population has not yet aging, and there are so many young and middle-aged people. In addition to the continuous economic growth, Japanese products are selling well all over the world. Therefore, the Japanese have money, are full of energy, and are naturally willing to consume.
Therefore, in the 1990s, there was a shocking sales of 6.5 million copies of the first issue of "Weekly Youth Jump". With the three comic weekly magazines, the average is 5 million copies of the first issue.
After 2000, especially after 2010, Japan ’s young people have gradually decreased due to the aging population, the declining birthrate and other factors, so the sales volume suddenly collapsed. "Weekly Youth Sunday" 360,000 copies per week Sales are not even as good as 70 years!
Therefore, Yin Jun estimated that his "Kylin Weekly" must have developed at a very high speed from 1980 to 2000, and it was well done. It was more than enough to publish 15 million copies in the first issue.
In other words, the domestic market in China is not easy to enter. Some policies and regulations are very strict, and the most important thing is that piracy is very difficult to suppress. Otherwise, adding a zero to the back, I am afraid it is not difficult.
Come back.
Although Yin Jun temporarily refused Dejian Kangkuai's request to increase sales in Japan, it does not mean that he is unwilling to increase sales elsewhere.
For example, South Korea.
In a country with a population of 50 million, one million copies of "Kylin Weekly" are more than enough.
Not only young people are watching, many office workers are watching.
No way, South Korea now is not South Korea 20 years later, nor is it South Korea 30 years later, their economic development is good, but cultural and entertainment life is still in a very backward state. Until 1998, South Korea ’s entertainment Cultural life is occupied by Xiang Jiang and the United States.
After 2000, many Japanese comics entered the Korean market and are very popular. Although many Koreans do not like Japanese things, excellent works will bloom even if they are resisted.
But for Xiang Jiang's comics, Koreans will not resist at all, which is equivalent to they never resist Cheng Long, Zhang Guorong, Liu Dehua, Li Min, Zhang Yanyu, Lin Qingxia.
The so beautiful "Kylin Weekly" is now sold, and Koreans, especially young people, suddenly feel that their after-school life is much richer, and you can see people holding "Kylin Weekly" everywhere.
In addition, the Korean "Kylin Weekly" was introduced from the third issue. The previous issues were sold together, and it did not take much time. By the beginning of the fifth issue, it was sold out in the afternoon.
With such good sales data, several distributors in South Korea joined forces to prepare for another 500,000 volumes of purchases.
Yin Jun is very fond of this point. The spending power of Koreans is far from being discovered. The 1.5 million copies of "Kirin Weekly" are here without any pressure!
In addition, including Malaysia, Indonesia, the Philippines, Thailand and other places, dealers also increased the order quantity, about 300,000 copies, together, it just happened to be 8 million copies, which is a small breakthrough.
When the teenager talked to Sister Le, Le Yiling was very satisfied with it, and she has now announced an increase in printing volume.
The printing capacity of Qilin Printing Factory was originally designed to shift 10 million copies in two shifts, but now it is only 8 million copies. A lot of machine operation time is spared, and a lot of reserved workers are still idle.
But Le Yiling has been busy recently, but not this, but against advertisers.
At the beginning, there were only a dozen advertisers, and 100 pages of advertising pages were seriously wasted. No one else could afford this comic weekly, and felt that Yin Jun was about to plant it.
Le Yiling was very dissatisfied with this. She was particularly displeased that some people said that Yin Jun could not do it. How could a Jun genius in my family fail? You are all idiots! Don't know how to look at people!
At that time, Yin Jun comforted Sister Le's words, the original words were "Today, you don't answer my love, and tomorrow I want you to be unable to climb."
Now Le Yiling has written this sentence as a banner and placed it directly on the wall opposite the company's entrance, so that every advertiser who comes here can see it.
Obviously, this is Sister Le's face.
Advertisers who flock here one after another and want to occupy a huge user market of 7.2 million comics weekly, most of them blush when they look at this banner.
At least one quarter of the advertisers turned around and left, and they did not want to be mad at all.
But most of the advertisers did not leave, but went in cheeky and continued to negotiate with Ding Linxiang. Yes, now Le Yiling ignores them. Only after Ding Linxiang will they be eligible to talk to Le Yiling about finalizing the advertisement.
In order to make money, advertisers don't have a face.
Lizi is the most important thing. Faces, they shouldn't have been for a long time.
Le Yiling has come to understand that as long as your goods are good, no matter how humiliating them, they will not give up; if your goods are not good, how come you ask, they will not take care of you.
Therefore, everything is based on the product.
Now A Jun's talents have been perfectly displayed. 9 comic stories, all wonderful and all popular, which has caused a huge sales of 7.2 million copies in a period and 28.8 million copies in a month!
Moreover, "Kylin Weekly" is still sold in almost every country in Asia, especially in developed countries, it has its figure.
With such a super weapon in hand, would those profit-seeking businessmen give up such a big opportunity to show their products?
Of course not!
Therefore, before confronting these advertisers, she also asked people to write such a horizontal couplet, killing them, while giving them a breath.
To be honest, Le Yiling is very immature to do this, but Yin Jun can't talk about her.
Yin Jun has a good temper, which is much better than Le Yiling, but he is very short-sighted. Sister Le has suffered so many eyes and grievances for herself. What is wrong with her temper now? I ca n’t bear everyone not cooperating. Ca n’t I develop without your advertising costs?
Advertisers are very anxious people, seeing that "Kylin Weekly" has stabilized to 7.2 million copies of sales, and there are so many positive feedbacks, it seems to be a word-of-mouth product. If you don't win it early, come to others After continuing to increase the number of copies, the advertising costs will definitely rise. Secondly, I am afraid that the advertising space is not enough.
So when they published the fourth journal, they began to frequently visit Kirin Culture Co., Ltd. on a large scale.
However, up to now, Le Yiling has not promised any new advertising company. Only the manufacturers who previously cooperated with "Kirin Weekly" have increased the contract for one year, and the price has increased by 100%. Before, they did n’t have much confidence. They signed a one-year contract. Now,
Kylin Weekly
has such a good sales volume and so much influence. Instead, it takes advertising effectiveness as the most important measurement factor.
These companies use 7.2 million copies as the standard for advertising fees, and the new advertising companies, Le Yiling, wait until the 8 million copies plan begins before they talk to them about prices.
In this way, the advertising fee has to rise by another 10%, so why not do it?
Advertisers have no choice.
It ’s 8 million copies now, maybe 10 million copies next year.
If you do n’t buy it today, maybe tomorrow there will be no advertising space!
So, on Wednesday, October 10, the second day after the sixth issue was sold out, Le Yiling quickly signed a different first and second contract with 27 advertisers.
In addition to the previous 12 advertisers, there are a total of 39 advertisers, but they are divided into two grades of advertisers. There are 11 in the first grade and 28 in the second grade.
Advertisers have completely different advertising fees because of different brand image requirements, different order and length of advertising space.
First, the most willing to spend money is the second batch of Nike companies.
Their sneakers happen to regard teenagers as the number one consumer, so "Kylin Weekly", a manga weekly that covers the entire Asia, is best suited for their positioning.
So Nike requires every issue of "Kylin Weekly" to have two pages and four sides of illustrations of their latest sneakers ~ EbookFREE.me ~ plus up to 8 pages of brand promotion.
To this end, Nike pays a sky-high advertising fee of up to 20 million Hong Kong dollars a year, and if Le Yiling does not agree, they are ready to sign a contract for ten years. Le Yiling is not stupid. It is best for the interests of Kirin culture to be signed once every two years.
Even the company with the least advertising costs paid 5 million a year for advertising.
As a whole, the advertising cost of the 100-page advertisement page of "Kylin Weekly" reached a total of 220 million Hong Kong dollars a year!
220 million Hong Kong dollars in advertising costs!
As soon as this news came out, Quan Xiangjiang and even the whole of Asia were shocked! !

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