Chapter 405: Dark tide

"You guys talk about, is Kirin culture a bit too arrogant?" In a newspaper, the editor-in-chief and his colleagues discussed together. "There are three editors who have resigned from me and brought their men outside. 7 resigned, and in one breath, we dig out one-fifth of our manpower, can they eat it? "
"Who knows? Or they feel that they can be tolerant and can do whatever they want?" An associate editor said.
"Have you not heard? They have not only dug our people, but even the corners of Ming Pao Daily News, Sing Tao Daily News and Dongfang Daily News!" The loss is even greater. It is said that more than 100 people have been lost! Basically it is a quarter of their manpower! "
"So exaggerated? How much salary did they give?"
"Probably 1.5 times the present, the salary is not high, the key is that people's bonuses and red envelopes are high! Yin Jun is not stingy."
"It's true, if you work hard in Yin Jun's factory and are honest and responsible, the bonus can be higher than the salary!"
……
"Do you say Yin Jun has so much money to dig people?" On the side of Ming Pao, Jin Yong frowned and asked his editor in chief.
"Yes!" The editor-in-chief smiled bitterly, "His" Kirin Weekly "is really hot, with 8 million copies shipped every week, and it will be sold out in two or three days. It's crazy to sell! With this cash flow, he is more than enough to run a newspaper. "
"That's right." Jin Yong nodded. "Then let him go, we don't want to mess with our position. You should pay attention to recruit some new people and let them bring them."
"I know."
The editor-in-chief shook his head.
Among the three major newspapers, "Ming Pao" has been dug the most, because Jin Yong is the most stingy person, and the salary is not given much. People have better choices, how can they not go?
Now the news department editors and reporters have left more than 50 people in total, but this is almost half hollowed out!
Thanks to the foundation of Ming Pao, otherwise it must not decline directly?
……
"Brother, this Yin Jun is too arrogant? Do you want me to teach him?" The old man of the Ma family said angrily, "The corners are digging into our heads, really when we eat dry food?"
"OK, then take your brothers to cut Yin Jun." Ma boss said lightly.
"Uh ..." Ma Laowu's anger suddenly disappeared, "He, he has so many bodyguards ..."
"Do you know how many bodyguards he has? And there are not only many people, but also a small army! You want to provoke such a honeycomb, do you want the Ma family?"
"Uh, but we can't do nothing at all?"
"Hum, it's not what to do now, the newspaper industry is not so easy to do!"
……
"Boss, how did Yin Jun come up with this set? Isn't it good that he is a good screenwriter? How did he compete with us for the newspaper industry?"
"What do you panic?" Hu Yin, who is already fifty-two years old, smiled faintly. "Young man, I don't know if it's a little achievement, and it's thick and thick. Just let him enter this market and see if it works. Market to test. "
"But he grows and develops, how to dig our people? Anyway, our Jiashi and he are also old friends!"
"You take these too seriously. For Yin Jun now, do you think a genius screenwriter can deserve him?" Hu Yindao said, "You know, he is the second largest shareholder of Changshi Group , The owner of Kowloon Bus, and the founder of "Kylin Weekly" ... which of these identities is worse than me? "
"At least in the newspaper industry, he is not your opponent!"
"Oh, don't talk so much, let's wait and see. Maybe the little guy will shrink back when he knows that he is good?"
……
In the newspaper industry, apart from their indignation at Yin Jun's constant digging, they are actually not so anxious.
Xiangjiang's newspaper competition is too big, especially among the top newspapers with the largest circulation.
Basically, Ming Pao, Dongfang Daily and Sing Tao Daily have already divided more than 60% of the market, and the remaining more than 100 newspapers are just grabbing 40% of the market.
Even the Ming Pao, one of the three giants, would have no way to maintain the market if there were no 5,000-word novels written by Jin Yong every day.
This is actually the case. "Ming Pao" has at least taken five or six years of hard work before it is able to survive and develop better and better.
Even everyone like Jinyong can barely support "Ming Pao", and now the pattern of Xiangjiang's newspaper industry has basically been fixed, and it has not changed in seven or eight years. What happened to a newspaper that suddenly entered this industry? May change the big picture?
Even if Yin Jun is rich, what about you?
The newspaper industry is not a place where you have money!
It won't take long for your editors and reporters to go back to work in vain!
Has such an idea, not only within the newspaper industry, but also the group of newspaper guys of the distribution association.
Distribution Association and Yin Jun have a lot of hatred.
The last time "Kirin Weekly" was published, they relied on their own distribution channels. As a result, they insisted that Kirin Culture supply them with 40% off the selling price.
After negotiations failed, Le Yiling bought the minivan in one sigh of relief, bypassed the distribution association, and went everywhere to deliver to the newspaper guys below.
If the "Kylin Weekly" is not sold well, the distribution association will be happy to watch lively and watch them lose money.
But the problem is that "Kylin Weekly" is unpopularly popular, and the Kirin culture has made a lot of money.
Then the people of the distribution association became angry, and immediately found dozens of small bastards, attacking three or four cars respectively, wanting to burn the "Kirin Weekly", and hit the delivery person, let They know who is responsible for Xiangjiang's newspaper delivery.
There are no tigers in the mountains, and monkeys are called kings.
They didn't expect that they were just a group of loose alliances. At best, they could be regarded as foremen. In the face of the veteran sergeants with the most rigorous training and the most strict discipline, what is a group of confidants?
The result is that these dozens of gangsters were all beaten up, and the situation was terrible. It was scary to watch. In addition, there were 200 such powerful security guards, which scared the club to dare to move again.
Not daring to move does not mean that there is no hatred in their hearts.
This time I heard that Yin Jun was going to make a newspaper, and the distribution association felt that his opportunity was coming.
Chairman Zheng Kun is 50 years old this year, he has been a newspaper guy since he was 12, and he has been in charge of the distribution association since he was 40. He has been sitting in this position for 10 years.
Relying on the position of the president and the prosperity of the Xiangjiang newspaper industry, Zheng Kun has already earned more than 30 million assets, and there are more than a dozen houses and shops under his name, which can be regarded as a rich man.
Has such benefits, and of course Zheng Kun is willing to sit down in this position until he can't walk.
For this reason, Zheng Kun secretly packed up five or six newspaper guys who wanted to be president, very dark.
Didn't make a big profit in "Kylin Weekly", Zheng Kun not only lost a lot of money, but also received some doubts from the people below.
Especially those ordinary newspaper guys, they directly accepted the delivery of Kirin culture in the "Kirin Weekly", and ignored the "prohibition of sales" order of the distribution association-who is Nima? Dare to stop us from selling comics? What if you do n’t buy your account?
For his purse, the newspaper guy would not be polite with the distribution association.
Zheng Kun was very angry at the time, but he didn't dare to really flip the face with the newspaper guys below, because he knew that the newspaper guys were his foundation. Once the newspaper guys were disobedient, the people of the newspaper office still ignored Who is you Zheng Kun?
So he had to endure.
Now that he suddenly sees "Kylin Daily" wanting to publish it, he immediately has a new idea.
A group of responsible persons of the association was convened, and Zheng Kun said the matter and said: "Kirin Daily's so generous digging is definitely that the good people will not come. They have not talked to us about the distribution of the newspaper. Just like their comic weekly, they delivered it ourselves ... we can't tolerate such a thing! "
"Yes! If everyone does like them, are there any rules?" An old man responded immediately.
"Yeah, what else shall we eat?" Another younger one, directly broke the rules.
If the newspapers and magazines are not sent to the newspaper guys through the distribution association, but by the newspaper itself, then the distribution association really has no effect at all.
Has no effect, can they still charge a premium, can they get a discount, and make money in the middle?
Certainly not!
Kylin culture is equivalent to smashing their rice bowls, of course everyone does not agree.
Zheng Kun smiled and said, "Since everyone thinks so, then I'm relieved. I now have a proposal. From now on, we will go to negotiate with those newspapers. Let them pay a little fee, we all Take it to the newspaper guys underneath, let them put these newspapers in front, and put the "Kirin Daily" on the side. Then they can see nothing at one and a half moments, and after three or five months, they should know how powerful There is no advertising fee if there is no sales. How can Yin Jun feed those newspapers? Only collapse! "
"Haha! The chairman is right!" The people below nodded for a while.
"I believe the newspaper will also agree with us. After all, Yin Jun is their enemy! Just kill the" Kirin Daily "and what is the price?" A fat middle-aged man grinned.
"I said ~ EbookFREE.me ~ Don't say three or five months, they can't hold it for a month! Yin Jun is digging people at a high price! His cost can be regarded as" Ming Pao "," Star " "Island Daily" and "Oriental Daily" combined! "Said another old man.
"You can't do newspapers just by putting together people. In recent years, have there been fewer newspapers that failed in Xiangjiang? They were not bad before! But there is no way to make a head start! With the oppression of the three major newspapers, The rest can only be divided into very small shares. "The old man who had spoken before smiled.
"Okay! Since everyone agrees, let's contact the newspaper!" Zheng Kunding told him, "Remember, you must let them get a better discount, especially" Ming Pao "," Sing Tao Daily "and" East "Daily News." So the newspaper guys below will arrange the newspapers according to our order! "
"Relax, President, they also know that they are great, there will be no problems!" Several leaders said with a smile.
For such a thing, haven't they done it before when selling newspapers?
Who gives more money, put the newspaper in the most eye-catching place.
Who gives the least discount, then put it in the corner.
People always take the newspaper that is placed in the most prominent position first. Those newspapers that are placed in the corner are usually left unattended!
This is the most original state of competition for advertising space!

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