Chapter 602: Toys are selling!

The streets of New York seem to have changed at night.
When the people who got up early to work walked on the road, they suddenly found that there were many advertisements posted on the roadside.
Saying that they are advertisements is actually not like that.
Because there are only various characters of Transformers, such as Megatron, Decepticons, Bumblebee, Starscream, etc.
What Americans like best is mechanical products, which are related to future technology.
Therefore, the transformers of the previous life will have been produced in Japan just now, but it is in the United States.
This life is about the same. The ratings of the "Transformers" cartoons and the best-selling comic books are very outstanding in the United States.
Especially the cartoons completely overwhelmed any opponents in the same period. The children in the United States kept their mouths closed all day as the characters in "Transformers", and thus split into two factions. .
American toy merchants are the first to smell business opportunities. The first to call Qilin culture is a group of toy merchants, asking if they can get the production authorization of Transformers toys.
When they learned that Kirin Culture was not going to be authorized by the outside world and had already started to produce toys, they made an order for the first time.
More than 10 million Transformers toys of various categories produced by Kirin Toys Company, one-third of which are prepared for American toy merchants.
This batch of toys produced for three months has a total value of more than 500 million U.S. dollars, and American toy merchants have ordered nearly 200 million U.S. dollars of goods. It is conceivable that the US market is vast.
It's no wonder that no matter which company in which industry, all focus on the US market.
Even until 2020, the United States is still the country with the strongest consumption power in the world!
This is not to say that the Chinese nation is not upset, but that most Chinese people are used to spending a penny and a penny, even after the economy has developed.
Americans are different. Those who have a penny and five pennies have to spend a lot of money even if they have no money. This obviously forms a powerful advance consumption.
Yin Jun doesn't care how they spend money, anyway, as long as they can receive the payment.
Print ads are the first to come out, followed by newspaper ads, whether it ’s the New York Times, the Los Angeles Daily, or the Washington Post, they have published a full half or one of the auto people ’s pictures in a prominent position. photo.
Next comes the TV media. Transformers toy advertisements are broadcast on the major TV stations of the three major television news networks in the United States.
Although the production level is not as elaborate as it is 40 years later, or even somewhat rudimentary, in the eyes of children of this era, it is already amazing enough.
"Dad! Transformers toys are out! I want to buy one!"
"Her husband, the son said, what kind of Optimus Transformers toy do he want, you can buy him back from work!"
"General manager ... yes, what? I'm going to buy a toy? What toy? Transformers toy? The bigger the better? ... I understand, I will go out and see!"
"John, hurry! The Tom Toy Store on Brooklyn Street has already put out Transformers toys, hurry and see!"
"Oh, my goodness! How come there is such a big Megatron? It must be 100 centimeters? Great! The boss, can I touch it?"
"Haha, I finally found it, boss, give me this glittering Megatron! ... What? The price is 6000 US dollars? Why do n’t you grab it? ... No, no, buddy, I do n’t want it, just Nagging, you do n’t grab it, I ’m here first ... Boss, swipe! "
"..."
Whether it is New York or Los Angeles, Chicago or San Francisco, Transformers are under the strong advertising effect and are counted among countless household incomes.
The spending power of Americans is indeed jaw-dropping.
After two days, almost all of the Transformers toys shipped to the United States were sold, and the first one to be replenished was 100-500 US dollars, followed by those limited editions, and finally the cheap ones. Plastic toys.
This is related to the long-pressed enthusiasm release of American Transformers fans, and it is also related to the advertising.
It may be that after a while, when people calm down, sales will drop a lot, but at least for now, Transformers are flooding every conditional family, and children are proud to hold Transformers toys when they go out to play.
Like Americans, there is vanity.
Especially children, seeing the little friends playing in the park and amusement park, all holding big, cool and fun Transformers toys, of course they will envy, and then they will go home and tell their parents.
Most of this result is that parents are more or less, expensive or cheap to buy the Transformers toys for their sons, watching them join in the joyously among the friends, playing with frowns.
Such a lively scene is not only performed in the United States, but also in the remaining nine countries such as the United Kingdom, France, West Germany, Japan, Italy ... etc.
Although these countries are not as crazy as the United States, they are now the most developed and richest countries in the world. Naturally, they are also the most willing to give children's toys.
When their inventory was less than one-third or even lower within three days, a series of orders for replenishment orders directly hit the customer service of Kirin Toys.
Kirin Toys naturally has stock.
In the month after starting to develop an advertising strategy, Le Yiling let them work conservatively in two shifts a day, and had produced toys worth $ 300 million.
Seeing that the situation was so good, Le Yiling hurriedly sent all the toys to various dealers, and urgently announced that three shifts of production assembled Transformers toys.
Regarding the matter of overtime, in the era of eating big pot rice, it must be the most dislike.
But when the economy of Xiangjiang takes off, and most of the Kirin toy factories are poor men and women from the mainland, it seems very encouraging.
The more overtime, the more natural overtime pay.
If the salary is higher, it will provide a better life for the children and the elderly at home. This is the purpose of their coming to Xiangjiang!
As for whether they are concerned about whether the capitalist Yin Jun will keep his promise, that is not a problem.
In this section of Tianshuiwei, especially in the minds of hundreds of thousands of people from the interior, Yin Jun is a greater person than the Governor.
This young man from the Mainland not only actively helped solve their employment and survival problems, but everyone has already learned through practice. As long as they can enter the company of Yin Jun, the welfare benefits are compared with the average factory company Are much higher.
Yin Jun is also famous for his words. He has never heard of any arrears or deductions.
Workers in the toy factory have heard about it from workers in the printing factory. The salary for night shifts is 1.5 times that of early and middle shifts. Income.
600 yuan!
Enough for one month of family expenses!
It is equivalent to nothing. Why not let them be ecstatic about working hard for their families?
So, within a few hours of Le Yiling's announcement of the three-shift system, in order to compete for the quota for the evening shift, a group of workers who had been kind and honest on weekdays quarreled with each other.
Hearing this news, Le Yiling couldn't help crying, and quickly cancelled the "voluntary registration" method, announcing that everyone was taking turns to work in the evening shift, so as to put things down.
To this end, Le Yiling also specifically called Yin Jun to say this.
"Ajun, it seems that the pressure of survival can really create a miracle! Look at these people from the mainland, and then look at the lazy Xiangjiang people. I think you are really visionary! In the future, we can hire more workers from the Mainland! "
This attitude of Sister Le has changed greatly compared to her initial attitude.
At first, she felt that the mainlanders were clumsy and could not do a good job. Yin Jun, who looked after her fellow villagers like this, was really joking about the company.
She made up her mind. As long as there was something inappropriate, she would expel these workers and replace them with local workers in Xiangjiang.
However, regardless of whether they are workers at the Kirin Printing Factory, or workers at the Kirin Toy Factory, or even the workers of the Kirin Construction Company that just came in, Le Yiling has left hard work, willingness, honesty, and not to be sneaky , Willing to work overtime, etc., which naturally made her feel good.
Le Yiling is a very realistic manager.
As long as it can bring benefits to the company, then it is a good employee.
Therefore, in her mind, there is no longer any difference between the mainland and Xiangjiang workers. On the contrary, she also valued this group of honest mainland workers.
In addition to listening to Le Yiling's enthusiasm for the workers, Yin Jun made an idea on the phone.
"Sister, you see the current momentum is so good, it seems that our advertising is still useful." Yin Jun said, "but advertising this thing ~ EbookFREE.me ~ If you don't fight, its effect will be much weaker. You Let ’s see if we can add an additional fee, and then put some more advertisements to make our Transformers toys sell more. "
"Do you want to add?" Le Yiling frowned. "It's already spent 100 million US dollars, and another 50 million will be needed next month. Isn't that enough? Besides, this is only 10 countries. In the future, we will at least If you want to enter 30 developed countries, these advertising costs add up to a very high price. How can you get 500 million US dollars a year! The average month is 200 million Hong Kong dollars. You really do n’t care about your money! "
"You can't say that." Yin Jun said, "Nike, Coca-Cola, they all spent a lot of advertising costs, and then laid out their current status? Transformers toys are only available now, there is no stable foundation, We should add some more. It is best to wait until it has stabilized, and then gradually reduce it. Do you think it will work?
Sister, you see, in just two days, we sold more than $ 300 million in toys, and our net profit is also $ 300 million! Don't you want to take advantage of this boom to sell more and earn more? Even if it costs a little more, but we make more money, it still pays off! "
Le Yiling listened to Yin Jun saying this, combined with the hot momentum, his heart moved slightly.
"Okay, let me see the situation." Le Yiling said, "But I will say it first, whether to append or not, I will have a plan at the end, you are not allowed to harass me again."
"Row!"
Yin Jun readily agreed.
Originally, the actual implementation of these things was handled by Le Yiling. He did not like to interfere, nor did he have the ability to interfere.
It's enough to make a comment and Dangdang's staff.
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