Chapter 1175: Game day income and business development

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The new stadium needs a lot of money. This money is not available to Lotito alone, although his net worth is much more than a new stadium.
However, there are stocks and fixed assets, and there are not many real liquid funds.
Besides, it has never been said that the club owner paid for the team ’s new stadium.
"We can raise money." General Manager Tale said. "We release the new stadium construction plan and then raise funds externally. We can dismantle the new stadium and sell it, sell the naming rights of the main body, sell the naming rights of individual stands, sell the naming rights of VIP boxes, and we can also sell advertising rights on the stadium ... these can be exchanged for money. "
Chang Sheng nodded, which is a feasible idea.
"Now building a new stadium has an advantage. During this time, we were quite influential in Italian politics. As long as we ask for it, they will most likely agree. Now I go to the Rome City Council to give us a ball and give it to us. It's difficult, "Lotito added.
They all talked about it. Chang Sheng would be a fool if he refused.
So he shrugged: "As long as it does not affect my team, I will not interfere in the new stadium. I want to ensure that the team has sufficient budget, transfer fees and wages, these will cost money. Transfer fees can save points, salary budget It cannot be lowered, it can only be raised. Otherwise, none of those people will remain. "
Lotito was relieved when Chang Shengken agreed, and he replied in a hurry: "This is nature, this is nature. The new stadium is built by means of investment promotion, and will not cost the club too much money."
Lotito even hopes not to spend the club alone, all construction funds come from external financing. Then, by selling the stadium naming rights and other methods to pay off the money.
Just like the Emirates Stadium at Arsenal.
The name with such a Middle Eastern taste is because the naming rights were sold to Emirates Airlines in the Middle East at the time of construction, worth 100 million pounds for 15 years.
Emirates Stadium is a literal translation, the real official name should be Emirates Stadium.
Lazio clearly intends to follow this model.
They hope that they can be favored by the wealthy big money owners, so that the financial pressure of the club will be much less.
The plan for the new stadium is discussed, there is another thing.
According to the division of Deloitte Accounting, the revenue of European football clubs is mainly in three aspects. The first is TV broadcasting, which plays an absolutely important role in the Italian team. The survival of the Italian team depends on the TV broadcasting fee.
The second aspect is the competition day income. Because of the particularity of the Italian team, this one is almost negligible.
The third aspect is commercial development. Italian clubs are also lacking in this regard, and most of the commercial development of Italian teams is not very good.
Lazio's second thing is commercial development.
Commercial development is divided into many categories. For example, the sale of stadium billboards is a category of commercial development, as well as the sale of various souvenirs, peripherals, and jerseys.
Of course, the most important thing is the promotion of the club's business image, and commercial competition is one of them.
In fact, Lotito had already talked to Changsheng long ago, and Changsheng did not object. Now he is just telling Changsheng and the result of contact there.
Lotito intends to go to Asia for a tour this summer, when Lazio did not have a championship this season.
He intends to use Changsheng's popularity in East Asia to get gold.
Especially China.
The Italian Super Cup was held in Beijing last year, and the business response was very good, which also made Lotito's longing for the Chinese market. The Italian Football Association has even decided that the Italian Super Cup will be played in China in the next three years.
As the team's head coach, Chang Sheng is very popular in China. If he doesn't take advantage of this, he is not a competent businessman!
When it comes to playing business competitions, it used to be often against victory.
But now he does not matter.
Because the club always has to survive and make money.
If the economic benefits are sacrificed solely for athletic performance, that will not work.
No club can tolerate such unrequited efforts.
This is like letting the cattle work, but not letting the cattle eat.
Lotito has been listening to his own words for many years. The new stadium is not allowed to be built and commercial games are not played. As much as he wants, he will be given as much money as he wants.
Such a good chairman is now hard to find with lanterns.
He must also repay him with goodwill.
Therefore, Chang Sheng didn't reject Lotito's request.
Anyway, I have to go to Beijing to play the Italian Super Cup in August. When the time comes, I will go to Beijing to play Super Cup directly after finishing the tour in East Asia.
This has a minimal impact on team fitness and pre-season training.
"Four cities are now showing interest in our business tour. Especially after we won the Champions League ... Shanghai, Hong Kong, Seoul and Tokyo."
Hearing the last name Taree burst out, Chang Sheng froze for a moment.
He remembers the treatment he suffered in Japan when he led the team to the World Club ...
Why would Tokyo want Lazio to go to them to get gold?
Lotito saw the doubts of Chang Sheng, and he smiled and said: "For businessmen, business is business, and nothing to do with other things. As long as there is money to make, let them kill their relatives.
Chang Sheng nodded.
It is true.
As long as they think that Lazio can bring them a lot of income to go to the game, who cares about the previous breaking thing!
What are the feelings of right-wing fans, what are the enemies of the Yamato nation ...
These are all farts. When the wind blows, everything is gone and you can't even smell it.
Money is the most important.
Since the Japanese don't care, Chang Sheng doesn't even care about making their money. Anyway, the Japanese have money, they do n’t make money.
Chang Sheng nodded and said: "Then these four cities. Double play a week, playing for two weeks, you can almost go to Beijing to participate in the Super Cup."
Lotito is still afraid that Chang Sheng will delete a city. If there is one less city, the appearance fee will be less.
Among these four cities, Shanghai has the highest entry fee of two million euros. Hong Kong is 1.5 million, Seoul is 1.3 million, and Tokyo is the second highest with 1.8 million euros.
With just four appearances, Lazio was able to earn 6.6 million euros.
This is not counted as some other commercial activities.
For example, they are going to attend a new car launch meeting in Shanghai, China, sponsored by a chest advertising sponsor, to serve as a platform for the company.
This is of course also rich.
Also because of Lazio ’s excellent performance this season, coupled with the factor of constant victory, more Chinese companies have expressed interest in sponsoring Lazio. This time I go to China, maybe I can sign a few big contracts and return.
Lotito's East Asia for Lazio ... No, it should be said that it was a trip to China, full of expectations.
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Business competition is the last thing.
After confirming these two things, Chang Sheng bid farewell to Lotito and Tarre, flew back to China alone, and reunited with his family.
Although it was only three months apart, for today's Changsheng, three days apart is a painful suffering.
He misses his wife and children almost every day.
But they can only contact through the Internet.
And because of the time difference, they can't meet often.
Well now, he can go back to China and enjoy a reunion with them.
Then, take them back to Italy.
The uncultivable faction suffered a very heavy blow in this matter, almost a disaster.
The main diehards were basically caught in to pick up soap.
No one even dared to speak for them this time.
After removing this threat, Chang Sheng's family will naturally be able to return to Italy with confidence.
No one knows Chang Sheng ’s itinerary except his family. He is now a celebrity and will be watched wherever he goes.
In fact, he didn't care, but in order not to disturb the normal lives of his parents and children, Chang Sheng had to act low-key.
He even disguised himself, and did not ask his parents or wife to pick him up at the airport.
He was mixed with a group of ordinary tourists and returned to his hometown.
Then it was a good day for a dozen days.
No phone interviews, no door-to-door visits, no business activities, no need to consider tactical arrangements, recruitment plans ...
Empty your brain completely.
The daily thing for Chang Sheng is to take the children for a walk after the early days.
After more than nine o'clock the sun was shining, and came back.
Continue to take the children.
Eat lunch at noon for an hour.
After dinner, the family took the children for a walk.
At night the child went to bed and his wife stayed warm.
It's like an ordinary family.
Of course, there are times when people are recognized among them, as long as they are not overly onlookers, Chang Sheng can still smile.
And he has repeatedly stated that he does not want his life to be disturbed, so he asked these people not to talk about it.
Anyway, everyone is a neighbor of the neighborhood. I looked up all day long but I did n’t look down. I was in conflict for this kind of thing. How bad ...
It was not until the Changsheng family left their hometown and left China that the media knew.
After all, they are a family of people, just like a moving house, they can't hide it if they want to hide it.
Naturally, everyone knew it. At that time, more than a dozen media hurried to the airport.
Many people at the airport also watched from afar.
But Chang Sheng didn't care at this time.
If someone approached him to take a photo with Avril Lavigne and signed, they would not refuse.
Anyway, I went to security immediately.
Can these heats be chased all the way to the plane?
After satisfying the demands of many fans and fans, Chang Sheng and Avril waved to the reporters in the distance, and then took the children to the security checkpoint with their parents.
In this way, they ended their vacation in China and returned to Italy.
But it won't be long before Chang Sheng will return.
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