Chapter 385: To occupy the position of public opinion

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When "Super Sports" heard the response of Chang Sheng to them from Harvey Rodriguez, his lungs exploded.
Because Changsheng has done more ruthlessly this time, they are not allowed to participate in the press conference.
Although they didn't get the exclusive interview right before, they can still participate in the press conference anyway, so they can get a lot of information about the team.
Although there is no difference from other media, there is always something to write.
Well now, they have been deprived of the right to participate in the press conference!
"Why?" The representative of "Super Sports" asked Rodriguez loudly.
Rodriguez couldn't help feeling disgusted when he saw the domineering look of the other party. He didn't feel much before, but after listening to Chang Sheng's theory about game rulers and dogs, he suddenly felt that he was really useless!
When did the media relying on one's own meal even crawl onto one's own head and shirk?
Chang Sheng is right, for media that is unclear about their positioning, they should be cracked down!
So he raised his head and hummed: "Why? The team doesn't even have this power? Just rely on your random reports and spread negative news about the team, you can block you! I ask you, all your previous reports are It ’s going to be backed up here, but have you backed up that infighting report? Have you notified us before reporting? We are a cooperative relationship, so are you working with us? "
Harvey Rodriguez is more professional than Chang Sheng in dealing with media relations.
According to the agreement, the manuscript of the news report really needs to be confirmed to the Valencia Club. If there is any problem, the two parties can communicate and modify in time.
It's just ... This agreement is not too binding, and was enforced strictly at the beginning of the cooperation. Later, after a few years of cooperation between the two parties, with the basic trust, they did not do so, after all, it was too much trouble. Each manuscript needs to be tossed back and forth, inefficient, and increase labor costs.
So later, the name was gone, and only the particularly important manuscript would greet the club and verify it.
At other times, most of the manuscript "Super Sports" can be arranged by itself. After all, the cooperation has been so long, and it is clear what the standard of the Valencia Club is.
How come the standard of the new head coach is different ...
Previous head coaches in Valencia didn't care about these trivial matters. All their work was to lead the team to train and direct the game. They didn't even have the right to decide who to buy or sell, but only to make recommendations.
But after Chang Sheng came, the power was monopolized, and even news media control him should be in his hands. Therefore, there is a rule that each interview request must be approved by him.
Harvey Rodriguez used this to say that it was valid and well-founded, but it was tenable. "Super Sports" was dumbfounded right away-they really didn't expect this already vain agreement to be moved out by Harvey Rodriguez at this time!
"You have released this kind of negative news about the team without our consent. It is just very loose to stop your right to participate in the press conference. Otherwise you may be driven out of Patna Sports City!"
In the end, Harvey Rodriguez, who found the sensation made him feel threatened "Super Sports" directly.
The representative of "Super Sports" froze for a moment, and then reacted-this press officer was not like this before. If he can say that, he must have been supported by a constant victory.
So what did you say to this microphone? Find Chang Sheng directly.
He turned and left.
Although it was troublesome to find Changsheng, they could not directly go to Changsheng. They still insisted on taking the high-level route and killed the people at the rank of Guanda.
They still found Soler.
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Chang Sheng is also considering this issue after sending away the press officer.
It is true that the position of public opinion is there. If you do not occupy it, you will be occupied by others. If you do n’t want to hit your voice in the media by the time, you have to control the voice of the other school. Only in this way can you achieve balance.
It is not enough to just do the right thing with the media.
This was often understood when he was in Getafe. Mediano ’s "Getafe Local Life" newspaper gave him great support in many cases. In the end, he pulled out the inner ghost of Moscow and also " The Getafe Local Life newspaper played a decisive role.
When he returned to China, he further learned how to use the media to attack his opponents. So he chose to accept an exclusive interview with the "Football" newspaper, in order to use the contradiction between the "Football" newspaper and the "Sports Weekly", let the "Football" newspaper as his beater, to combat the "Sports Weekly".
Now he feels that he should also establish his own media power in Valencia.
This city of courage and strength should not only have a voice, but also a voice for itself.
Enemy against the world is actually very simple, just close your eyes and go crazy.
But this does not help at all to realize your dreams.
Sometimes, on the road to realizing your dreams, you have to pay attention to some strategies.
It's just that he is completely unfamiliar with Valencia's media ecosystem, and he doesn't know which media are available, and those media are not.
He is even less likely to wait for others to come to the door as he did in Getafe.
Getafe is a small place, a small team, with limited influence and few people paying attention. He can afford it.
Valencia is different, and how to say it is also a traditional strong team in Spain. It is the big brother in the Valencia region and a force that cannot be ignored in Spanish football.
If the state without a mouthpiece lasts for another day, the news public opinion will be chaotic for another day.
So this matter must be resolved as soon as possible.
Chang Sheng found that as a head coach, the more power he had in his hands, the more things he had and the greater the pressure.
Before, he felt that he felt safe only when he seized power in his own hands.
It seems that this is indeed more secure, but the problem is more tired. If he has someone he can trust, he can decentralize.
In that case, some things can be left to people to do.
But how could the person in charge of this kind of thing be his men ... Take this matter controlled by public opinion, this matter was originally the responsibility of the press officer, but often wins against Harvey Rodriguez. People who don't know the details at all are not at ease, so they only received a part of the power, stipulating that any interviews with the team require his consent.
The result of this is that Harvey Rodriguez comes to him almost every day. The two were unfamiliar, and it was almost familiar.
Everyone is busy. But there is no way, Chang Sheng is not assured.
To reassure yourself, it seems that only your own talent line.
But he is an airborne coach, what can he say?
It is impossible for a man of this status, Harvey Rodriguez, to be his own. He does not form any direct management relationship with him, and naturally has no binding force on Rodriguez.
By the way, speaking of Rodriguez ...
Chang Sheng remembered that he was not familiar with the news media ecology of Valencia, but Rodriguez was familiar!
Ask him, maybe you can ask for useful information.
So Chang Sheng called Harvey Rodriguez.
"Media with good character?"
Harvey Rodriguez felt strange about Chang Sheng's words.
"Well, it's ... a media with a conscience." Chang Sheng explained. "It will not expose the news inside the team like Super Sports. It is worth cooperating and can be trusted by trusted media."
Harvey Rodriguez frowned over the phone: "Conscientious media ... I think, often, you are too demanding ..."
Chang Sheng rolled his eyes. It seems that he is not the only one who has such opinions on the media.
"Is there no way?"
Harvey Rodriguez smiled: "I think you have entered a misunderstanding, often."
Because of Chang Sheng's remarks, Rodriguez played enough prestige in front of the group of high-spirited journalists in Super Sports, so now he has a good impression of Chang Sheng and is willing to share some experience.
"Misunderstanding? What is the misunderstanding?"
"We don't need conscientious media, we just need obedient media." Rodriguez began to talk eloquently. "It is easy for them to obey and give them benefits, but at the same time they are strictly controlled. If they are obedient, then it does not matter, and everyone cooperates happily. If they are not obedient? I think you are more experienced than me, often."
Rodriguez over the phone laughed.
Packing the media, Chang Sheng is indeed very experienced.
The official cooperative media "Super Sports" makes him so embarrassed, is not the same with other media?
Chang Sheng heard this and understood.
"Super Sports" has been the media of Valencia club cooperation for many years. They use the influence of the Valencia football team to expand their influence in the Valencia region. Naturally squeeze the market position of other media.
So there are actually a lot of media replacing it ...
As long as you can find a media that can be criticized, and the influence is not small, it will be fine.
Valencia is not the same as Getafe, Getafe is such a big place, so he can help Getafe Local Life newspaper to seize the market.
Valencia is too big, if you really want to find an unknown soldier, and then slowly cultivated, waiting for them to occupy the market share, it is estimated that the daylily is cold.
So in Valencia, you have to find a mature, large-scale media to support.
"Then recommend one, Harvey. I know that you are an expert in this regard." He sent a flatter fare quietly.
Chang Sheng, a person who usually looks like no one, tends to be better at flattering, because the other party will not think you are deliberately flattering him, and it is easier to believe it.
So he seriously considered Changsheng, and finally said: "Provincial News", before "Super Sports" is the authority to report us, "Levant Daily" is the authoritative media to report Levante. Only " Provincial Newspaper, it seems that both sides report, but there is no exclusive. But he is a comprehensive newspaper, and its influence in the region of Valencia is not inferior to the "Super Sports" and "Levante Daily" "."
"Provincial News" actually reported the news of the team's infighting, but they are pure soy sauce, followed by reprint, just one day later in terms of timeliness, so it is considered an "accomplice." Since it is necessary to win over and crack down on a group, it is natural to blame the past. If you have to be careful, you will not find a suitable local media in Valencia.
Chang Sheng clearly understood this truth, he nodded: "OK, just this one. Please trouble to contact them."
Chang Sheng directly delegated authority on this. Anyway, he didn't understand it, and he was very busy. It would be better to leave it to Harvey Rodriguez to sell his personal feelings, and he might get his reward in the future.
Harvey Rodriguez is also very satisfied with this arrangement.
Chang Sheng asked him to do it, indicating that he trusted him.
Everyone likes to feel trusted.
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