Chapter 888: Our goal (guaranteed to be the first)

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The Chinese Football Association did not call again, maybe they just took a chance at the beginning. Maybe it's a win-win situation for Chang Sheng's brain, and if he didn't turn it around, he agreed, and they would earn it.
But unfortunately, Chang Sheng's mind is sober.
Perhaps the last sentence of Chang Sheng scared them.
A head coach who does not allow the Football Association to intervene in management and has full responsibility ... In the history of the Chinese Football Association, such a head coach, wouldn't it be a lot of trouble?
If the head coach like Chang Sheng is not good, if he does not tighten the reins, I am afraid that in the end the Football Association will be unlucky and become very passive. At that time, the achievements will in turn become the shackles that can kill them ...
Whatever the reason, the abnormal victory and Avril Lavigne did not receive any calls from the Chinese Football Association until the end of the vacation.
After the holiday, Chang Sheng returned to Rome.
In the summer of 2008, there were two major events in world sports, one was the Olympic Games and the other was the European Cup.
Chang Sheng did not go to the European Cup on the spot like other coaches.
Instead, return to the club to deal with the transfer of players.
During his vacation with Avril Lavigne, there were often various rumors about the transfer of Lazio players in the media.
If you only look at media reports, people will feel that Lazio has few people left ...
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When Chang Sheng returned to the club on the first day, he concentrated all the staff in charge of the football competition department.
They had a very brief meeting.
It is really very brief.
A total of five minutes.
In these five minutes, Chang Sheng told them that their work and mission goals this summer are simple, that is, to settle all the debts of 100 million euros remaining this summer!
A group of people are silly ...
What rhythm is this?
Can selling players sell so much money?
Does Chang Sheng really want to dismantle this champion team and sell it?
Lazio ignored their surprised eyes and announced the adjournment. The club's transfer department is officially in working condition.
Under the leadership of Chang Sheng, they are the earliest department that ends their holidays every year.
Lazio's revival is inseparable from their hard work.
In fact, Chang Sheng is anxious to pay off the debt in one year. Because if the debt is not paid off, there is no way to significantly raise the salary cap standard, which is not conducive to attracting more capable and famous stars to join the team and enhance the team's strength.
In the time and space he knew, Lazio did raise his salary without paying off his debts. But the magnitude of the salary increase is really pitiful.
The top salary of two million euros has changed to 2.1 million euros ... is this the same as not mentioning?
The reason is that Lazio is still in debt and Lotito dare not let go.
It is important to know that salary increase is a very serious matter for all Italian clubs.
Because Italy has a high tax rate.
Here we must highlight what are the necessary expenditures of the Italian tax system and the wages of the players.
The first is insurance. Italy has an agency with the full name "National Protection and Relief Center for Professional Sports and Entertainment Workers." According to the Constitution, all the aforementioned workers (including actors, directors, singers, and athletes) must have a portion of their monthly income paid to this institution, which is somewhat similar to China's social security. It is stipulated that 33% of the individual's monthly income is given to the company, of which the player pays 9.19% by himself. In the unit, the player pays 23.81% for the club. However, there is a limit to this payment, which is 86,669 euros. Many Serie A players, especially big-name stars, must have a monthly income of more than 80,000 euros, and they will have to pay 9.69% of the 86,669 euros, which is more than 8,000. The club bears 23.81% of 86,669 euros, or 20,635 euros.
Suppose a team has 25 first-line players, but only first-line players. The club spends about 510,000 euros per month on this. One year is 6.19 million euros. This is not a small sum.
Lazio's debt to be paid in a year is only 5.5 million euros.
In addition, this insurance also has a "treatment after the termination of the working relationship", which means that the retirement pension of the player after retirement is also calculated according to the highest standard mentioned above, the ratio is 7.5%, which is about 7,000 euros. But this part is for the players themselves, so I won't say it.
After the insurance is over, it is tax. There are three types of taxation in Italy, namely 8%, 20% and 40%.
It is divided according to the income level and the nature of the goods. For example, the purchase of water, basic food and other necessities is subject to an 8% tax, which is included in the price of the goods. The higher-end ones are 20%, and the higher-end ones are 40%. The income of laborers also comes at this level. Those with low incomes are 20% a few thousand Euros a month, and those with high incomes 40%.
Italy is one of the European football powers with the highest tax rate, second only to France, but it is also very limited ... far higher than Spain, England and Germany. The high tax rate has a lot to do with the decline of Serie A in recent years. In the era of the small World Cup, Italy would not give players such a high tax.
We use an example of the salary of a player who is a substitute in a big club.
His monthly salary after tax is 300,000 euros, and his annual income is 3.6 million. His minimum monthly pre-tax income is about 550,000 euros, after tax, 200,000 euros, and the remaining more than 10,000. In the category of insurance, more than 240,000 were almost 45% of the income lost.
In fact, the tax for Italian players is about 43%, in addition to the 5% special tax that the club must pay, the total tax rate is 48%, which is almost equivalent to 50%. .
The money is for the club, because the players and the club are talking about the annual salary after tax. The players don't care what the tax is, they only look at how much money they can finally get.
For example, Ibrahimovic renewed the contract with Inter Milan, requiring an annual salary of 12 million euros, which is after-tax.
In addition to the money given to Ibrahimovic, the Inter Milan club will have to pay an additional tax of more than € 11 million.
It is equivalent to one Ibrahimović to spend Inter Milan ’s annual salary of more than 23 million euros.
That's why Lazio will engage in a salary cap system. They also know that doing so will reduce their attractiveness to those players.
But if you don't do this, Lazio may go bankrupt tomorrow.
No matter how many stars are useless.
That's it. In Lazio's annual budget, the salary is a big piece, which puts a lot of pressure on the club.
Therefore, Lazio did not dare to raise wages easily.
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Lazio's current income mainly comes from the league TV broadcast fee, the transfer fee income from the sale of players, the bonus to participate in the Champions League and the share of the UEFA Champions League TV broadcast fee.
Serie A championship bonuses are small and can be ignored directly.
Because the prize money for the Serie A championship is ... one million euros!
Yes, I did not make a mistake, and you read it right. In Serie A, one of the four major leagues in Europe, the winning prize is a million euros!
In sharp contrast, the Premier League champions 'prize money is 40 million euros, the La Liga champions' prize money is 15 million euros, and the Ligue 1 champions prize money is 16 million euros. Even though the Bundesliga, which has always emphasized healthy finances and a frugal family, the championship prize money is 3 million to 7 million euros.
Compared with other leagues, the Italian league is almost like a dwarf, poor and ugly.
So this one million euro is directly negligible.
Another small head is ticket income.
As for why the ticket income is small, and listen to me to you ...
The home stadium used by Lazio is the Rome Olympic Stadium.
This stadium can hold 100,000 people, but most of the time the stadium is not satisfied.
With the improvement of Lazio's performance in these two seasons, the attendance has increased, with an average of 45,000 people.
Chang Sheng coached an average of only 35,000 people in his first season.
Tickets for Lazio tickets for each home game range from twenty euros to hundreds of euros, but a few hundred euros are in a particularly good location, and such tickets are rare. So the average ticket price is thirty euros.
In the first season, Lazio ’s ticket income was 1.05 million euros per home game, and nineteen home games in a season was 19.95 million euros.
The average attendance for the next two seasons was 45,000 people, 38 home games, and ticket income totaled 51.3 million.
The three seasons add up to 71.25 million euros.
Sounds a lot, right? Relying on ticket income alone can pay off Lazio ’s debts, right?
too young too simple.
Because, all homes of the Serie A club including Lazio are not their own!
It belongs to the local municipal government!
Ticket income is not owned by the club, but by the municipal government, and then the money is distributed in proportion to the contract signed by both parties.
But the big head must be the municipal government.
There is a comparison of data. The ticket income of the Premier League clubs accounted for 38% of their total income, while the ratio of the Italian clubs was only 11%. It is unreasonable to exclude the factor that the attendance rate of Serie A is lower than the Premier League.
In addition to the ticket revenue to be drawn by the municipal government, the club also pays the rent of the stadium. In addition, the maintenance and security costs of the stadium are also paid by the club.
In addition, the billboard management of the stadium is the final decision of the municipal government, so the Italian team can get very little income in this area.
In terms of ticket income, not to mention that Lazio made more than 71 million euros in three years, but in fact they may not get half of them in the end, which is about 35 million euros.
This is the sum of the three seasons, with an average of just over 11 million a season.
It's really pitiful.
But it is not surprising that Inter Milan, which has the highest ticket income in Italy, had a ticket revenue of only 39 million euros in the season they won the Triple Crown in 2009-2010, which is already the highest in Italy.
But compared with other European giants, this number is really pitiful. The best references are Manchester United and Arsenal. The two clubs have earned 126 million euros and 108 million euros in match day revenue, respectively, and the stadium capacity of these two clubs is higher than the international Milan small.
It is precisely because the ticket revenue is largely given to the government that many Italian clubs have plans to build new stadiums, because only when the stadium is entirely their own, the ticket revenue can really become the main source of club revenue. (To be continued. If you like this work, you are welcome to come to the starting point (qidian.com) to vote for recommendation and monthly tickets. Your support is my biggest motivation.)
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