Chapter 191: Start the gold signboard

At the beginning of the Chinese lantern, Aldridge drove Ewen to the Maxim restaurant in the city, and Brady and his long-lost old friend Sol waited for them two steps in advance in the restaurant.
Sol pretended to hold an order and pretended to be worried. "If you don't come, we'll have to urinate and leave. It's too expensive here."
Aldridge and Ewen sat down side by side, and he asked curiously, "What are you busy with recently?"
Saul took out a business card and handed it to Aldridge. He smiled and said, "I'm doing an internship."
Aldridge took a look, photojournalist.
Very good, these friends are all at the age when they should start a family, and they are very happy.
After ordering the food, the four people talked to each other about their current situation.
Brady’s website has been launched, the cost is not large, the site is not large, and he is not well-known. He has also been busy recently. While staring at the content construction of the website, he has to go to the subway stations to hand out leaflets. He Can’t afford to advertise, but the British tabloid culture is deeply ingrained. When the office workers take the subway, even if they don’t pay for the newspaper, they will get a free tabloid. Brady’s promotion is to fight with some staff who distribute tabloids. Relationship, or give some tips, put their propaganda in the newspaper and distribute.
Aldrich discussed a lot with him about the construction of his website. In fact, he just told each other some successful football online media templates.
Brady nodded frequently and even took out his notebook to write down the development suggestions that Aldridge said.
Originally he just wanted to integrate traditional media resources to create an online football media information platform, but inspired by Aldridge's whimsy, he gradually had a prototype of a football portal in his mind, not just one-way Information release platform.
In the end, through the relationship between the two friends, Brady asked Aldridge to regularly write some exclusive game reviews to him. Of course, among the friends, Aldridge will not refuse. Anyway, his own profession requires him to read a lot every week. Games, the top contests in many European mainstream leagues, if he has time, he will watch the live broadcast, if the distance is close, he will also go to live watching, such as England Derby, North London Derby and other games, by the way write some watching Notes are not difficult.
After ending a pleasant dinner, Audridge drove Yiwen home, but halfway through, she learned that Yiwen became a neighbor with him. Because she was working at Millwall Club, the position of department manager was enough to make her count. It’s an executive, so she got an apartment in the club complex, just across the street from Aldridge’s house.
Perhaps the players were in awe of Aldridge, so the apartment opposite his house was always empty. No player chose it when choosing an apartment. Now he has a host.
The following day, Millwall’s center of gravity began to shift. The league was dominated by youth, but Aldridge insisted that Larson start. The frontcourt attack revolved around him, trying to create more opportunities for him to score. And the main lineup is mainly to deal with the strong dialogue and the FA Cup. When the quarterfinals of the European Winners Cup reignite in March, they will enter the final sprint of the season.
After starting in February, Yiwen officially started work, because the club's official website is not an entertainment website after all, so the content is focused on the topic of clubs and football, the workload is not large, she also needs to serve as the first host of Millwall TV. People, as to when to resign, it depends on the workload and the development scale of the club.
Therefore, from February onwards, the club has to find materials for publicity, and will take the time to interview the staff in the club after the team training. The players, coaches, and administrative staff, even if they look at the gate, will not fall. To promote the culture of this club.
Even from the century without a crown in the past one hundred years, including the dark age when football hooligans are very popular, they will not be ignored when they are introduced, because that is part of the culture of English football, and it is impossible for you to always beautify or be crowned for it. Accepted by the outside world.
At the beginning of February, the team ushered in a big victory after two consecutive draws in the league. Now that the Premier League team faces Millwall, most of them will use defensive counterattack tactics, which makes Millwall send young players to play. Encountered a lot of trouble, the tough battle was extremely hard, and if you were not careful, you would be attacked by your opponent. Fortunately, Larson supported the offensive scene to help the team not lose the battle. After two consecutive draws, The psychological pressure on young players begins to increase, and Aldridge will make the strongest attack to win a victory, ease the psychological pressure of the players, maximize the protection of the player's psychology, and also make the young players full of fighting spirit and realize The gap between them and the main players, try their best to catch up.
At the end of one day of training, Aldridge, who was wearing the club’s dark blue training outfit, just returned to the office and Yiwen walked in with a ticket. He had previously made an appointment to do an interview this evening, which will be broadcast on the club’s TV station and the text record. Will be published on the club's official website.
This interview naturally starts with the head coach.
Aldridge looked at the beautiful and generous Yiwen in the office underwear. The visual sense was strange, and the time passed by. The little girl at that time also had a trace of mature female charm.
The camera lens was placed in the corner to aim at Aldridge. Aldridge sat at the desk without changing clothes and makeup, and naturally sat opposite Yiwen.
The two felt the atmosphere was a bit weird at first, but it was no embarrassment when they chatted quickly, and they quickly entered the state.
Aldrich began to tell the history of the Hall family from the grandfather’s generation in support of Millwall, some of which existed in his memory, and some were heard from Arthur’s mouth. There is no doubt that the Hall family from Mill Wall had formed a relationship with this club from the day he was born, and this emotion was passed down from generation to generation. In the generation of Aldridge, he did not talk about his feelings about the club. When he reached the topic, he ended the conversation.
From taking over the club to two and a half years later, he had the opportunity to win the first top league championship in club history. Looking back on this journey, Audridge felt a lot of emotions, and some of the troubles he encountered would be frankly stated.
What is the biggest trouble?
It is during each transfer period that Manchester United will tirelessly send Larson a quote close to the transfer record.
Last summer, four major players lost their blow to Millwall.
Even if the team is performing so well now, Aldridge still believes that if those four don’t go, Millwall will be stronger.
At least on the front line, although Pire's position is on top of Shevchenko, he can glance at the bench. Phillips, Tony, Vanny, Glenn Charles, these players are either still immature, or the position and technology on the field Features are limited.
Millwall thankfully, the players on the front line this season have not suffered major injuries.
"But Millwall had a transfer income of 30 million pounds last summer, which was enough money for the club to introduce two or three top players. Even if a part of it was invested in the construction of the new stadium, one or two players would be added to supplement it. The lineup should be no problem, why didn't you do it?"
Facing Yiwen's problem, Aldridge said after a moment of silence: "In the past, football clubs were like non-profit organizations, symbolizing honor and different cultural spirits. But now, football clubs have begun to become enterprises, and many clubs have chosen Going public, of course, these clubs will defend themselves and say that they are for financing, so that they have the money to buy better players and make the team more competitive, but in the stock market, no stock is non-profit organization Delegates, those bosses used actions to tell the outside world that football has become an investment and a money-making machine like real estate. But this is not what I am after. I don’t deny the importance of money to football, but I don’t agree with it. This kind of development model, especially a club like Millwall, which is not well-capitalized, now has nearly two hundred million debts, and plans to pay off within fifteen years, which makes us unable to shake the foundation of the club hastily. "
Yiwen immediately asked: "What do you think is the foundation of Millwall?"
Aldrich said in a deep voice: "The development model of self-cultivating talents. The outside world is saying that Millwall lacks experience. I also think that many players on the team do not have European experience, but the national team's experience in the competition will make up for this slightly. Now, we have a very good lineup, Southgate, Makelele, Nedved, Larson, there are top players on each line, they are an important pillar of the club's development, I hope they can last for a long time Staying here will not only keep the team competitive, but also play a role model for young players and help young players grow. I think that after three to five years, Millwall will be on the right track. We can Maintaining one or two excellent players into the first team every season, forming a virtuous circle, so our foundation is youth training, not to go to the transfer market for generous gambling. Once a club like ours pays more than a thousand With a transfer fee of 10,000 pounds, one or two players bought cannot be integrated into the team, which will cause a heavy blow to the club. Not only is it financially, it is related to the entire team, because it will limit the opportunities for young players to play. , Compressing their team space, rather than gambling, I would rather trust the players we cultivated carefully, give them the opportunity to see them hope here, and with the effectiveness of serving the club, to achieve glorious ideals here, forever Stay here."
Aldridge focused on elaborating the club’s development policy, and also wanted to play a sign of youth training for Millwall. In the future, many young players will not be able to come forward in the original club. Most of them are caused by the original club’s vigorous recruitment. Aldridge wants to give the outside world One signal: Millwall will give young players more opportunities.
And this signal must be based on their achievements.
The better phenomenon is that young players like Pirlo, Shevchenko, Capdevila, Bout, etc. can be successful here, which is the best publicity advertisement, but Lampard, Ferdinand and others who have not yet made it. , Will also have the same effect, because they will have more and more opportunities to play in the future.
In addition to youth training, Aldridge also talked about management and constraints on players, training plans, club prospects and other topics.
Whether he is a coach or a boss, he is definitely the most important person who has the most ideas and directly affects the development of the club. The interview lasted for almost four hours and ended when it was dark.
When the camera turned off, Yiwen also showed a trace of tiredness. She looked at the time and smiled at Aldridge: "Will I invite you to dinner tonight?"
Aldridge smiled and refused. He had a date with Melanie tonight. Fortunately, the other party was late for get off work, otherwise he would make an appointment.
Learning that Aldridge was going to date Melanie, Ewen smiled and said goodbye, but after leaving the office, he looked sad.