Chapter 53: Future profit

In a country where even the prime minister and the queen will ask about football, football is an indispensable topic on all occasions, whether you are a high-ranking dignitarian or a trafficker.
Bishapu knows that Aldridge is the owner and head coach of Millwall. He has no contempt in his eyes. In the past few decades and even hundreds of years in English football, football has always been closely related to the entire nation. This sport is integrated into the nation. In the spirit of Charlton, Charlton led his teammates to bleed the Champions League with old tears and shouted that every teammate who died in the Munich crash can make the world move. Tragedies such as the Heather tragedy can also shake the entire country. Even Gascoigne's tears in Italy will impress every Englishman.
Bi Sharp and Aldridge talked about football, especially when he talked about some doubts about the future development of the Premier League.
In fact, as long as the Premier League was established, the Premier League had the naming rights in the league. Balek Bank had the intention of naming it, but it was eventually won by Kaling Beer. It was not that Balek Bank robbed Kaling Beer. With their financial resources and money Competition is not a problem at all.
But it can be said that it was a period of social transformation in Britain. The iron lady Mrs. Thatcher just stepped down. The English football has not escaped the shadow of the Hibsburg massacre. The best players will go to Italy, even the fans have a saying : Soul will fly to Italy after death, so that you can see the best players in the world, the most exciting game.
The Balek Bank Consortium just cared about the future of the Premier League, whether it continued to be sluggish or able to rejuvenate, and hesitantly, it withdrew from the competition titled Premier League.
In recent years, England, which has just returned to the European arena, clearly has a huge gap with the strong European teams. The English football team is paying a price for its isolation from the European arena in the late 1980s.
Liverpool, who was eliminated in the qualifiers, is no match for Portuguese superstar Benfica's Arsenal, Leeds United, which was blocked by the Glasgow Rangers outside the group stage, Manchester United, who was eliminated by Galatasaray last season, and even this season's group stage. The Nordic team Göteborg Hao took the first place in the group and was squeezed out by Barcelona. Once again, they failed to qualify for the Premier League defending champion Manchester United in the second half of the tournament.
England have returned to the Champions League for five years, but none of them have appeared in the quarterfinals.
When talking about the future development of the Premier League, Aldridge talked about it and talked to Bi Sharp about the development model of the Premier League. In particular, the English football is becoming more European, the number of foreign aid has increased significantly, and the club has been market-oriented, especially the establishment of the Premier League. Later, through broadcasting the huge income of financial affluence.
On the contrary, although the Italian league is now the well-deserved first league, the disadvantages of the Italian league will also drag on the development of the league. The transfer of non-European quotas bears the brunt. The closure of foreign investment by the family operation of the club is a potential risk factor. In order to win by any means, there are many stars in the Italian league game, but there is also a brutal and rude development trend. People often see wonderful and smooth offense but ended with a rough foul drawing. Mo said that ten years later, the middle and late 1990s, There is a long list of well-known players on the Serie A injury list, but fans obviously want to see their figure on the stadium rather than recovering in Italy.
"If the team representing the Premier League cannot achieve good results in the European arena, then the world’s eyes, or the eyes of Europe, will not be focused on England. In this case, the value of the Premier League is only local, and the risk of sponsoring this event It is not directly proportional to income."
Bishad made Aldridge nod, and he replied: "Yes, England as a big football country, its influence is huge, like some small European countries, even if their team has achieved great success in the Champions League, but also It is difficult to achieve great development, because the local football soil determines the limit of achievement. On the contrary, traditional European powers such as Britain, Italy, West Germany and France will have huge effects once they can achieve sustained success in the European arena, especially in the media. The fast-growing modern era, the attention of Italian football proves this point, if the Premier League team can also create such an effect, the Premier League can create a greater effect than Italy, the reason we have already talked about."
Aldridge talked eloquently, and at the end of the conversation, Bi Sharp solemnly said: "I talked to Barnett about a cooperation. The Bank of Balek intends to sponsor a Premier League team. I heard that Millwall’s The momentum is good. If Millwall can qualify in the Premier League next season, we are willing to become the team’s chest advertising sponsor. What do you think?"
Aldridge was very surprised.
Balek Bank wants to sponsor the Premier League team?
It’s okay to sponsor anyone, but never choose Millwall subjectively.
Millwall is a notorious rogue team!
Even though the team has changed dramatically this season, the past impressions will not change qualitatively overnight.
After recalling what Sharp said, Aldridge suddenly realized that this is just a friendly cooperation between the Balek Bank and the Hall family. In the consortium’s Europeanization and even globalization strategies, allies are essential, and the Hall family rises to London. However, it is a well-known international capital. Barnett’s entry into North America and investment in Southeast Asia have all received good returns. The Hall family with British local accounts is regarded by Baleck Bank as well.
Aldridge asked with a smile: "Sponsorship fee?"
"Three years, one million pounds per year."
"No, one sign a year, you can sign a million pounds this summer, or 800,000 pounds, but next summer, if you still want to continue to sponsor, the sponsorship fee will be discussed separately."
As far as Millwall's reputation is concerned, the advertising sponsor on the chest has given £500,000 a year to Aldridge. The Premier League can now count on a team sponsored by millions of pounds.
He smiled slightly than Sharp and said, "Okay, if Millwall plays in the Premier League next season, and we sponsor a million pounds in the summer, can I ask why? Why wouldn't I sign for three years?"
"It’s simple. I have confidence in my team. Our business value will grow rapidly in the future. If you sign for three years at a time, Millwall will suffer. As you said, the Premier League team that can step onto the European arena, The economic benefits brought are huge."
"Hehehe, you are always as confident as your brother, which is admirable."
Aldrich and Bisha formally shook hands, and then ended the conversation happily.
Having just watched Bishap leave, Barnett took another man to Aldridge.
"Aldrich, this is Mr. Warm Heisenberg. He is the marketing director of Puma Germany. Andrew introduced him to come here and talk to you about the shirt sponsorship contract for next season. You talk about this, I don’t bother."
Barnett smiled and introduced Heidelberg to Aldridge and left.
Aldrich shook hands with the handsome German man, nodding and smiling, and said, "It's nice to meet you."
Warm Heisenberg calmly talked to Aldridge. After a few words, Heisenberg went straight to the theme, proposing to become the exclusive jersey sponsor of Millwall with a sponsorship fee of 800,000 pounds per year. For five years.
Aldrich repudiated: "Impossible! I know that no sponsors are willing to invest a lot of money in Millwall, but I refuse to sell Millwall’s future benefits. Mr. Heisenberg, my proposal is In this way: the contract is signed once a year, we can sign a contract of 800,000 in the summer, and next summer, we will talk about it again. If Millwall’s commercial value increases, or we are relegated next season, this will protect the interests of both parties. Loss, isn't it?"
Heisenberg seemed a little unhappy. He felt that the small village and small shop in Millwall, sponsored by a large company like them, should be happy to meet him.
Aldridge said indifferently: "Mr. Heisenberg, do you know how many times Millwall’s jersey sales this year were last year? I can honestly tell you: 13 times! Why? Because there are many fans in my team Stars in their eyes, they quickly became the most shining characters on the field, I think, if you are not looking at Schneider, you will not pay attention to Millwall, right?"
Heisenberg nodded helplessly.
Schneider from Germany grew rapidly and also had a good star temperament. After contacting his agent Andrew, Andrew recommended him to discuss the team jersey sponsorship contract with Aldridge, and claimed that this will be a win-win cooperation .
"My team has many players from different countries. They have great potential. In the future, they will become the main members of the national teams of various countries. They will even shine in the most dazzling World Cup. I say you must think that I am in Dreaming doesn’t matter, even if we can’t talk today, I don’t care, but I am a person who pays attention to human relations. Today we can lay the foundation for good cooperation. In the future, even if your company has competitors, I will first choose friends under the same conditions. "
Warm Heisenberg was a little hesitant, he could only say that he would consider it again.
Aldridge smiled away.