Chapter 72: Establish brand values

The reason why this name was chosen is not to say that Tang En is a nationalist, and he wants to insert the flag of that country on the planet throughout Prendall ...
It was pure laziness, because his last name was Tang, so he called it that.
Dang Ru, if you want to understand it that way, Tang En doesn't think too much anyway.
"Datang Chamber of Commerce? Okay."
Fiona immediately wrote down the name, and then Tang En suddenly said, "By the way, all our products will be marked with our mark."
Fiona stunned: "Mark?"
"That's right, just like those master blacksmiths will make their own names on the weapons after they make them."
Tang En slammed his finger, a flame appeared in the air immediately, and the flame quickly twisted and twisted, and soon turned into a five-clawed golden dragon image. The golden dragon was entangled with two Chinese characters, "Datang": "This The icon will later be our trademark. "
"what is this?"
Fiona didn't recognize the animal in the image of the flame, nor did she know the two symbols in the middle, which seemed like novelty.
"You don't care what it is, all in all, in the future, the trademark of our Datang Chamber of Commerce is this golden dragon icon."
"Trademark? What's this?"
Fiona was dizzy, and none of what Tang En said at the moment could understand her.
Tang En was astonished that Prendall did not yet have the concept of a brand mark. Even the good things produced by the masters had only a prototype of the brand and made a name for himself.
So Tang En simply explained the role of the trademark for Fiona.
"Fiona, if you are a warrior, you have to buy weapons. There are two in front of you. They have the same quality, the same appearance, and the same price. Yes, which one would you choose? "
"Of course Brian made it."
Fiona gave him a white glance. Does this still matter? The production of dwarves is quality assurance.
"That's right, but if you don't see how they made it, how do you tell who made these two products?"
"This ... there are usually marks left by the forges?"
"Yes, this is the prototype of the trademark."
Tang En nodded: "Further, if this trademark is clearly marked on the product, then the price of the product created by Brian is a little more expensive than Edgar's, then which one would you choose?"
"If it's not too expensive, of course I chose Brian ..."
As soon as Fiona had finished speaking, she immediately understood: "I see! That's what a brand and a brand mean!"
"Yes. Trademarks are used to identify products, while brands are used to add value to products."
Tang En clapped his hands: "What we have to do is to spread the trademark to each of our products and let everyone know that these things are produced by the Datang Chamber of Commerce and originated from Ellington. Our goal is to let Datang The Chamber's trademark becomes a recognized brand. "
"In this case……"
Fiona's eyes brightened, and she came from a business family quickly thought of the benefits of the trademark: "Once the market recognizes our brand, then our competitiveness will increase a lot, not only that, but also prevent others Counterfeit our products! And after forming a brand, our profits will be even higher! "
"Yes, that's called an anti-counterfeit trademark, and it has a higher technical content, but ..."
Tang En smiled, "It's not a difficult problem for me, just leave it to me."
"it is good!"
Fiona was excited, as if she had seen a huge market beckoning to her.
"By the way, when I came back, I was walking with the Cross Rose Mercenary Regiment. They are now stationed in the Oak Heart Tavern, and will stay here for a day. You will send someone to inform Tom and Fanny later. Let them entertain their guests and make them feel at home. "
Old Tom is the father of Danny's friend Tom. Because he is illiterate, his son's name is also Tom. Everyone calls him Old Tom.
"A mercenary regiment? For mercenaries, isn't it necessary ..."
"No, you forgot a little more."
Tang En shook his head: "For today's Ellington, the only way to increase the floating population is to make your name known and let everyone know that Ellington is a good place. The people here are warm and hospitable. The law and order are very good. The things here are good and cheap. Once everyone has such an impression, the flow of people will naturally gather here. "
Tang En said earnestly: "To manage the territory as a brand, this is the path we should take."
"I understand!"
Fiona was earnestly educated by Tang En. Although Tang En was spending a lot of money, Fiona had to admit that Tang En did have incredible talents in this regard, and what he had come up with The idea is almost like a divine comedy. Obviously it is just some very simple means, but the future development potential is incredible.
Fiona didn't even think she would be surprised that Tang En said he was actually the son of the gods that day.
After explaining these things, Tang En's attention returned to the charcoal factory: "Is the charcoal factory ready for work now?"
"The first batch of charcoal has been fired. With the help of several previous charcoal workers, those slaves have already started."
Tang En's spirit refreshed: "Very good, next, you can consider building a blast furnace!"
Steelmaking requires quicklime in addition to carbon blowing, and quicklime is burned from limestone. Limestone is dug out everywhere in the Brussels Iron Mine. He has instructed Rogers to leave those limestones. .
Rogers told Down that before Rex they were even worried about how to deal with these stones, but he did not expect that Down would even let them transport them to Ellington.
Tang En didn't explain it at the time, and now a large amount of limestone is piled up with the iron ore.
There is also a production line for firing quicklime, but it is not clear exactly what Tang En looks like. He is too lazy to make such troubles. Calcination of limestone at high temperature will decompose into calcium oxide and carbon dioxide. Knowing this principle, problems that can be solved by magic, he will never burn his mind again.
The problem of quick lime is very easy to solve. The main problem that troubles Tang En is the problem of steelmaking furnaces.
Tang En's impression that the steelmaking furnace used in large factories seems to be called converter? But he had no idea what the converter was ...
He knew a little bit about the blast furnace.
However, whether it is a converter or a blast furnace, the most important technical difficulties to be solved are the problems of temperature and discharge, but this kind of problem ... is not a problem at all in Prandall.
temperature? Tang En estimates that the high-level magical temperature of fire released by him can easily reach more than 10,000 degrees ... for steelmaking? Don't make fun of it, it is estimated that the iron ore will be directly gasified.
The temperature of steelmaking can be easily solved with the magic system of fire system.
As for dross removal, arcane magic works wonders here ... it can clean up the residue inside without affecting the molten steel.
Rather than headache, how to let ordinary workers complete these steps after headache.
Maybe ... can also recruit some mage to do this?
When Tang En thought about this method, he suddenly laughed. Prandall's magicians were generally proud. How could he do this kind of work?
unless……
Unless you train some magicians yourself.
"... Lord Lord? Lord Lord!"
Fiona called several times before Tang En came back to him: "What's the matter?"
"Do you have anything else? If not, I'll be working!"
"No, no more ..."
So Tang En was driven out of the study by Fiona.
"Really, who would dare to have such a bad temper ..."
Tang En complained subconsciously.
"Oh!"
There seemed to be something on the door in the study, and Tang En immediately ran away.
"Blast furnace ... um ... blast furnace ..."
Tang En meditated for a long time, but did not expect the specific structure of the blast furnace, and finally patted his head and went to find Brian.
"Get rid of impurities?"
Brian suddenly heard this question and hesitated for a moment: "There is nothing special, just normal melting, cooling into the mold, melting and forging again when needed."
"But it's wrong ..."
Tang En frowned, the quality of forged products of dwarves is generally better than that of human blacksmiths, but craftsmanship is one aspect and materials are also one aspect. Craftsmanship cannot completely solve the defects of materials.
"Melting ... into the mold ... melt again ... wait!"
Tang En flashed suddenly: "I remember you despised those dwarves who lived in human cities before, and said that their skills are getting worse and worse?"
"That's right."
Brian's face was inexplicable, and that was what he said to Tang En last time when he was drunk. How did he mention this?
Tang En seems to have touched the point: "I remember that there is a crater below Fort Hammer? The furnace used by your dwarves will use the lava of the crater to continuously heat, and there will also be runes dwarves clothed with flame runes to gather fire. Elements, right? "
Brian's eyes widened suddenly: "Damn-how do you know this, big brother !?"
The situation in Forgehammer Brian never told Down, let alone the secret of the rune dwarf, this is the top secret information of the dwarf country!
No other race knows about it!
Tang En is not surprised why Brian is so excited. In the eyes of the aborigines, the dwarf is a pure warrior race. There is no other profession for the dwarf except for warriors and priests and paladins who believe in the goddess of the earth.
However, there are actually mages in the dwarves.
According to rumors inside the dwarves, they were blessed by the goddess of the earth and were born with the magical sons of runes, so these rare dwarves are called rune dwarfs.
But this is not the most important thing.
The most important thing is the great significance of the rune dwarves for the dwarves-although the rune dwarfs are not necessarily all masters, the masters are all rune dwarves! = PS: Please vote after reading ~~~~