Chapter 259: Market research

By the road in the field, one old and one young were sitting on the ground, chatting and talking, and there was a girl who couldn't stay idle, sometimes sitting down and standing up, but always listening carefully.
The old man is over sixty years old, his body is tough, his eyes are not dazzling, he is very talkative.
After smoking a box of cigarettes on the ground, Little Sister Bao took another box from the car. Don’t look at the old man’s words that I’m not used to smoking this cigarette, but this unpaid cigarette is easy to smoke, but in response to his words, this cigarette is real. It's boring, how about one by one.
This chat is two hours.
Zhang Xiaobai learned a lot.
This old man was a native of Huailai, and he was also a restless master when he was young. He had a lot of experience when he traveled south and north.
He can say something about not only Huailai City, but also the agricultural products situation of the entire Ansu Province.
In fact, there is not much difference. After all, the soil and climate are similar in a province, so the crops are roughly the same.
Two seasons of rice are grown here, one season from April to July, and one season from July to October.
Although Ansu Province is a large agricultural province, farmers cannot make a lot of money by farming. The young and middle-aged in the village go out to work after the New Year. This is one year away, so most of the people who plant the land are elderly people. .
Most of the rice seedlings are bought, and I cultivated very few by myself. It takes a lot of effort and effort to try. The amount of chemical fertilizers can be large. You have to apply fertilizer four times in each season. The old man said that he should be fertilized four times. The use and dosage are all explained in detail.
Zhang Xiaobai raised his thumb and said with a smile: "Master, you are really a good man!"
The old man laughed and said, "I dare not say anything else. When it comes to farming, few villages are better than me!"
Zhang Xiaobai asked, "Uncle, what brand do you use for this fertilizer?"
What we know now is that the seed is relatively complicated, and it is relatively difficult to intervene, and the profit is not very large. The most important thing is chemical fertilizer, and a large amount means a large profit.
The old man coughed a few times while watching the smoke, Zhang Xiaobai suddenly understood and hurriedly took out the cigarette.
The old man took a sip and said, "Are you in business?"
Zhang Xiaobai nodded and answered truthfully, "Master, I actually sell fertilizers. This is not just coming to Huailai City, let’s get to know the situation first!"
Since it is seen through by others, it will appear to be dishonest if you hide it. When dealing with rural people, the impression is very important.
The old man said: "The young man is real enough, so I'll be honest. I don't know anything else. Let's just say our county. More than 90% of the fertilizer is Huinong chemical fertilizer. If I guess it is good, you should sell it. It’s from other brands. It’s not difficult to compete with Huinong, but too difficult."
Zhang Xiaobai smiled slightly. It seems that this old man is really bright and bright. He didn't go in vain when he was young, but he was prepared for this kind of difficulty.
Zhang Xiaobai asked: "Uncle, why do you say that Huinong sells so well?"
The old man frowned and thought. He seemed to attach great importance to this issue. After a long time, he said: "As for why I can't say four, five or six, just one thing, our common people all recognize the fertilizer that benefits farmers. I'm used to it, and I haven't had any problems since."
"What is the common people's planting map? It is safe and secure to earn some hard money, and the hungry people of our generation have a feeling for farming, so sometimes we would rather spend more money than greedy for cheap. If you buy a small manufacturer, there is no guarantee in case something goes wrong!"
Zhang Xiaobai understands the old man’s thinking very well. He also came from the countryside. He knows the importance of this place to their generation in particular. To say that it is a kind of feeling is actually a kind of complex.
Those who have suffered and hungry cherish food especially.
Zhang Xiaobai asked again, "Uncle, have you never heard of other brands of fertilizer?"
The old man smiled and said: "I haven't heard of it, and I don't want to hear it. As long as it's time to fertilize, I naturally buy Huinong chemical fertilizer."
Zhang Xiaobai felt that he was most afraid of being used to the two characters. Even if Yuanda Fertilizer is better than Huinong’s, the people still don’t buy a lot of money. This habit is a little bit accumulated by Huinong for more than ten years and is deeply rooted in the people’s bones. Thought is a kind of habitual consumption.
I once thought that the market would not be easy to open, but never thought it would be so difficult.
It seems that if you want to make some achievements, you must plan to find another way, and you can't just work hard.
Zhang Xiaobai asked, "Uncle, where did you buy fertilizer and where is Huinong Company?"
The old man frowned and said, "I don't know where Huinong Company is? I haven't seen it. There is a large wholesale fertilizer company in the county. They sell various brands of fertilizer. When it comes to fertilization, several families drive tractors. They buy it."
Zhang Xiaobai nodded. It turned out that Huinong Group did not set up sales points, but wholesale to distributors, and then sell them to various households through distributors. At that time, the salesman only needs to contact. Including the Yuanda Group is now in this model, which saves worry, effort and funds.
The salespersons here in Huinong should be very profitable, as long as they maintain a good relationship with the dealers, and then they will make money by sending them by phone.
It is difficult to run business and market~EbookFREE.me~ is not ordinary, but it is difficult to say at the beginning. Once a certain degree of popularity is formed, the salesman will just lie down and make money.
Unknowingly the sky was getting dark, Zhang Xiaobai stood up and smiled: "Master, thank you, I hope to have a chance to chat with you again!"
Then Zhang Xiaobai took out a box of cigarettes from the car and handed it to the old man, "Master, take it home and smoke it!"
The old man wiped his hand and took the cigarette with a smile: "Young man, remember to look for me next time you come. The cigarette started to smoke awkwardly, and the more addicted it became."
Saying goodbye to the old man, Zhang Xiaobai drove back home.
Little sister Bao frowned. She had been listening just now, and she also understood how difficult things were. This is harder to do than drinking.
There is no habit of consumption for beverages, but fertilizers are recognized by people who benefit farmers. It is too difficult to divide cakes from them.
Little Sister Bao said, "Brother, shall we go to Huaibei?"
Zhang Xiaobai looked ahead and said, "I won't go for the time being, I will talk about it after I understand the situation!"
When he arrived in Huailai City and grasped the first-hand situation, Zhang Xiaobai's heart sank suddenly.
The reality is different from what I heard.
Yao Yuan once said that the best market in the ten southern provinces is Anzu Province, because this is a strategy formulated by the company, and it must start from this place to grab the market, and Du Fei did so.
Last year's analysis report by Du Fei pointed out that, with continuous efforts over the years, Broad has already accounted for 20% of the market share and has a trend of continued expansion.
But the situation in Huailai City is different from what the report said!
It seems that this literal thing can be regarded as untrue by just looking at it. What is the use of always making the data so beautiful?
Zhang Xiaobai sighed and said, "Go back to the county seat for one night and continue to investigate the market tomorrow!"