Chapter 879: 0 Trend of Treasure Box

From thinking to getting, there is another way to do it.
Pursuing the game was originally just an idea, a copywriting that Zhang Xiaobai and Su Tong thought together.
The purpose is to relieve the pressure of increasing money-burning in the treasure-digging game, so that the treasure chest can walk on two legs.
In fact, in Zhang Xiaobai's plan, the treasure chest will be his core business in the future. The reason is simple. The resources will be exhausted one day. The steel industry is a sunset industry and will gradually decline.
The Internet is different. Xu Dongsheng's vigorous development is a major trend of the times, and it will even change people's lives and consumption patterns.
Therefore, although the profitability of Treasure Box is limited, it can even be said to be barely maintained, but it is bound to stick to it. Especially the traffic of those users is the biggest guarantee of Treasure Box Technology.
With the pursuit of copywriting, the goal is to retain traffic, which requires the joint efforts of all employees to get it!
Zhang Xiaobai knows that his colleagues have paid a lot for this game. It is precisely because they work overtime and nightly work to achieve such results.
Paying does not necessarily have a corresponding return, and then you must pay to get it.
Zhang Xiaobai looked at his colleagues and said with a smile: "I will treat you tonight!"
Everyone cheered.
Those employees have long understood that in this company, it is not Li Bao, who is in charge of technology, nor Xue Zi, who is in charge of big and small things, nor Bai Lu, who is in charge of finance.
But Zhang Xiaobai, who never shows up at all and rarely participates in management.
What he said works best.
The four managers came to the small meeting room.
Although pursuing games now has a huge user base, it has also become a money-burning thing. What to do next needs to be studied.
Xue Zi said, "Brother Bai, is it possible to attract investment now?"
Zhang Xiaobai asked: "How does the flow of pursuit compare with digging treasure?"
Xue Zi replied: "It's a far cry!"
There are two reasons for the difference. One is the gap in time to go online. Wubao has been online for several months, and the pursuit has only been less than a month.
The second is the difference in the user base. The users of Wubao are very wide, regardless of age. The fact that the pursuit of the game shows that the user base is only from junior high school students to college students.
That's why there is such a big gap.
Zhang Xiaobai shook his head and said,
It’s not the time to attract investment. Even if a company comes over, the price will not be very high due to too little traffic! From the beginning of the pursuit of the game, I wanted to make this game a boutique game. Bao must be different."
Digbao can basically say that those who come will not refuse, as long as you give money, as long as the product is similar, then you agree to advertise.
Bai Lu said: "Xiao Bai, it's not that I pour cold water. Even if we have a lot of traffic, how can we realize it?"
A problem that the Internet industry can never avoid is how to achieve profitability after the company has truly developed, that is, how to monetize traffic.
The Internet is different from traditional industries. For example, when you sell something, you can get money when you sell one item. For example, when you sell services, there is also a price.
Many Internet companies just have an idea in the early stage, and then rely on venture capital companies to gradually develop their traffic, and in the end, because they can't achieve profitability, they get up faster and die faster!
In this industry, it is very possible, very possible, that the property will be destroyed overnight.
The treasure digging game is actually pretty good, at least so much advertising expenses can support its development, but what about in the future? Once the player is tired of the game in the treasure hunting, or tired of the little favors, advertisers will inevitably not come again after there is no traffic.
Why develop pursuit games? Zhang Xiaobai has a sense of crisis!
In any case, traffic cannot be lost, this is the core competitiveness of the Internet industry!
In Bai Lu's words, he said the root knot of the treasure chest.
Zhang Xiaobai said: "Actually, I have a plan to pursue games and digging treasures. It's just a treasure chest test product. Firstly, I will train and train the team. Secondly, I will get familiar with the market. Then I will fight hard to create a large-scale online game!
Facts have proved that making games can really make a lot of money, even as long as you develop a great game, you can pick up money later lying down!
Little bald Li Bao's eyes lit up and asked, "Similar to Journey to the West or World of Warcraft?"
Zhang Xiaobai smiled and nodded, "Our treasure digging and pursuit are too simple, our profit model is too single, and we will collapse if we are not paying attention."
To play online games such as Westward Journey, you must first buy some cards to play this game. There are also various transactions and money-burning items in it.
It is said that there are dedicated people currency players who can burn millions in this game.
The most awesome setting for Westward Journey is that if you want to break in the game, you have to burn money!
Xue Zi thought for a while and said: "It's difficult!"
Zhang Xiaobai nodded and said, "It's really difficult!"
Everyone knows that developing games makes money. Why are only a few games successful? It's not that simple to actually work.
Xue Zi said: "The two biggest difficulties, one is to have the most powerful copywriting, that is, the setting of the entire game, in other words, the means to attract players is the selling point!"
Although it is a game, copywriting is the core!
With so many games, why should players choose you?
Xue Zi said again: "Secondly, we have to spend money, spend a lot of money! In terms of our current strength, it is far from enough."
Good copywriting is not available when you have money. After you have the copywriting, you need only money to adapt it to a game.
Only if you have money can you set up a team with strong skills and strive for perfection in every detail. Only then can you make a large-scale announcement and let many people know it, and then you can operate the game normally.
In short, one word is money.
Zhang Xiaobai said: "Xue Zi, you make a summary of the game market, summarize and analyze the most popular games at the moment, and then give it to me."
"Xiaobao, you download some of the most popular games to my computer, I will play them first, and I can see further by standing on the shoulders of giants."
The two agreed!
Then Zhang Xiaobai frowned and murmured: "Don't you all say that the Internet industry is easy to attract venture capital? Why are these companies not available for so long?"
...
...
In Jinling City, Yinyue once again used threats to invite Tian Ye...
If you don't come out, I will tell Uncle Tian the truth.
In the past, this was an unsatisfactory method, but this time it failed, Tian Ye let her do it.
This can't go on, otherwise she will always have to make progress.
When Tian Ye thought the matter was over, unexpectedly this girl came to Dafang Real Estate in an upright manner, and went directly to her Uncle Tian.
Finally ~EbookFREE.me~ Tian Dafang gave Tian Ye an order.
"No need to work today, stay with Yinyue!"
Isn't this a crime?
...
...
Yinyue drove the field to a farm in the suburbs.
After ordering the dishes, Yin Yue smiled and said, "This place is good. They are all green and natural foods. It is said that no chemical fertilizer is used."
Tian Ye was like an angry child, smoking a cigarette in silence without replying.
Yin Yue raised her eyebrows and said: "What do you mean? My daughter invited you to dinner, what are you doing with a black face? It's boring!"
Tian Ye sighed and said, "Let's talk about it, what is it that got me?"
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