Chapter 25: The first one is cheap

Yali's navy suffered a Waterloo-class fiasco for business under Jiang Dai's comment on Weibo. +++ Popular Tanmei Novels: EbookFREE.me
Being ruthlessly mocked by Jiang Dai's active fan, naturally there is nowhere to hide.
But Yali obviously did not settle down because of this, but quickly moved the business battlefield to other places.
For example, under the Weibo of other beauty bloggers, under the Weibo of several female artists who co-endorsed with Baoli, and even certain Bao and Xiaohongshu, various platforms began to have obvious actions.
The navy's routine is simple and rude. It is nothing more than to publicize how praised and good the effects of Yali's new products are. It is simply the light of domestic skin care products, and the effect is comparable to that of a certain international first-line lady brand.
At the same time, do not forget to run on the upcoming new products of Zhenxiu.
Today's netizens are not stupid. The open rhythm can only affect some people, and a large part of them hold a rebuttal attitude, and both sides express their opinions and are at a stalemate.
[I haven’t used any products under Polaroid, but as a passerby, I really don’t have a good impression of Polaroid. Since the grandson was in the position, I have been dancing recently. Isn’t it good for a not-so-famous local brand to do real things? , You know the hype. In comparison, Yali is at least well-known, and the effects of the new products are decent. 】
[Poly is not well-known? ? Is Fang upstairs three years old this year? Baoli is the No. 1 cosmetics brand that used to be popular in Asia. Okay, people used to be low-key and used fewer advertisements. Now, what's wrong with wanting to promote more? Propaganda becomes hype? 】
[You also know that it was...Anyway, I really didn't hear these two words before the daughter of Baoli's wife started to set up a rich and beautiful woman, I only knew Yali. 】
[I entered Yali’s new product, this price is really conscience! 】
[President Baoli has published patent books in his Weibo comments. Does Yali, a copycat brand, have patent books? 】
[Zhenxiu’s new products have not yet been officially released, and no one has used it before. At this time, I jumped out and praised Yali’s stepping on the Zhenxiu, which is a bit too fake. 】
[The public said that the public is reasonable, and the mother is reasonable. Anyway, I think these two brands are not cheap, and the domestic products do not have to pay import tariffs. Can they be so expensive? 】
Zhang's side may feel that the effect achieved by the rhythm of the navy alone is too warm to cause a fatal blow to Zhenxiu's upcoming new product.
Therefore, they chose to use Yali official blog to make a statement at 9 o'clock in the evening, when Weibo traffic was the best.
[Recently, a new product set to be launched by a peer brand is highly similar to the products sold by our company a week ago in terms of ingredients, efficacy, slogans, etc., and your company is the first to apply for patent certification. Our company is deeply indignant. From now on, we will submit corresponding evidence and resort to the law to discuss the fairness of the response to the key products that our R&D team has studied for many years. 】
As soon as this announcement was made, a lot of trouble was immediately set off.
Although the market share of domestic cosmetics is not high, Yali’s advertising has been very low in recent years. It is also implanted and is a large subway advertising screen. Even if they have never bought it, many people are very impressed with this brand.
As for Baoli, the popularity has been quite high recently, especially in the stock market. In addition, this brand has just reached a strategic cooperation with Qiaoyi International, which is related to the top idol Qiao Tsuno, and its attention is not lower than Yali. .
Originally it was just an undercurrent surging. From the moment when Zhang's Yali Group made a public announcement, this war was officially started.
Since the emergence of hot topics at nine o'clock in the evening, public opinion has basically remained a deadlock between the two parties.
Qiao Jinye has too many fans, from the heat point of view, he bombed the entire Weibo. Fans firmly believe that Qiao Jinye will not cooperate with bad brands, not to mention the brands suspected of infringement.
【I have used Baoli's makeup, this lotus ginseng skin care set is also going to be included. Baoli is the light of domestic products, and its reputation has always been good. Yali has only been out for a few years. It's not clear who is copying who? 】
[Zhan Baoli, Mr. Jiang. Apart from anything else, Tsuno's brother has never failed Amway, and the products that can be used by Tsuno's brother Amway must be ok in all aspects. 】
A large number of Qiao Jinye fans ended up, and public opinion began to tilt towards Baoli.
But not long after, there was a controversial Weibo that was posted by a cosmeceuticals company:
[First of all, I declare that I have confiscated the money of either of these two brands. As a cosmeceutical blogger, I will eat melon and discuss it, and say something that I think is fair. I have been doing research on various brands of cosmeceuticals around the world for many years, and I have also heard too much about the experiences behind each brand, such as the dispute between the two major domestic products (fafa) today, between many foreign brands It is also not uncommon.
Using patents developed by others to apply for patent registration first has the upper hand. Even if you appeal to the law, it is difficult to get justice. After all, patents are evidence of the law, and you can only say that you want major institutions to invest in scientific research. Pay more attention to infringement, learn from experience and lessons, and protect your patent rights. 】
The blogger still has a good level of merchandising, and many good products that are out of the ordinary and niche have come into the eyes of domestic consumers after her digging. Therefore, the fan audience is very wide, and posting a blog quickly caused a certain degree of influence.
At the beginning, many netizens tended to believe that Yali Group might have been infringed, because of lack of experience in this area, Baoli took advantage of the loopholes. After all, this blogger knows far more about competition in the cosmetics market at home and abroad than laymen.
Some netizens were skeptical, saying in reply that Baoli had indeed jumped a little bit lately, and all kinds of big moves should be squeezing Yali's market space and increasing her share price by the way.
These public opinions fell into the eyes of Poly R&D team members, and almost everyone was so angry that they didn't close their eyes again.
They couldn't hold back their breath at the meeting: "This cosmeceutical blogger is so disgusting. He obviously accepted Zhang's money, and he kept his mouth open and polite."
"Yeah, this simply describes Yali, a big woof who is plagiarizing and infringing advertisements everywhere, as a domestic brand that operates with honesty and honesty. Is this really a shame?"
The director of the public relations department said: "In fact, it is to use the news from the cosmetics circle and ordinary consumers. To put it bluntly, there are only a few brands that can compete with our Polaroid. What kind of virtue is Yali? Everyone can see. Here, consumers only look at word-of-mouth and effects when they buy products, and almost no one has nothing to do to study the history of a brand."
The core personnel of the R&D department are the most aggrieved. They have put in many years of hard work, and seeing that the newly appointed Xiao Jiang always has the ability to bring goods, they can completely rely on this new product to lead Baoli to a beautiful turnaround, but At the most critical moment, he was stepped on by those villains of Zhang's.
Someone said: "Mr. Jiang, I actually feel uncomfortable with a sentence. We confirmed that the ingredient formula was leaked when Yali launched a new product a week ago. Why not make an announcement in advance? Wait until Yali starts to jump. , Shall we release the patent book?"
Some people also said: "It's useless if we release the patent book early. Zhang's remarks are obviously prepared long ago. No matter when we release it, they can take a bite back and say we infringe first."
Seeing that Jiang Dai did not speak, the director of the public relations department couldn’t help but explain for her:
You don’t understand this. I am a professional in public relations. Mr. Jiang’s idea is correct. In public relations routines that involve public opinion, it is always the first choice. It’s cheap, especially when the evidence is untenable. We don’t stand up because we currently have no evidence to prove that the other party stole our formula, but Zhang also has no evidence. The fight is who can show evidence and let Zhang first jumped anxiously, and we were responsible for flipping the face. This is the best public relations method."
Wen Yan cleared his throat: "I fully understand the feelings of your colleagues in the R&D department. Mr. Jiang is also in the same mood at the moment. Baoli is Mr. Jiang’s family business, and it is the place where she grew up. It is related to Baoli’s reputation. You can't venture into it."
Jiang Dai smiled at everyone: "I hope everyone can keep their minds stable at all times and continue to work. Time will give the answer."
Most of the people at the conference table had confidence in Jiang Dai, and they all said cheer.
"We all trust President Jiang, and every time under the leadership of President Jiang, Baoli can successfully tide over the crisis."
"Yes, in the Internet age, no one has the ability (fuck cao) to control all the comments. Rumors cannot be eliminated, nor can it be eliminated with rhythm. We have to do our part and wait for time to test."
...
The meeting broke up. Wen Yan and Jiang Dai stayed where they were.
Jiang Dai was replying to the email. She glanced at the time and said to Wen Yan: "You go to dinner, I will take a rest after I return this email."
Wen Yan changed his solemn face (color) at the meeting just now, and smiled slightly: "Mr. Jiang, did you deliberately?"
Jiang Dai didn't lift her head either: "What on purpose?"
Wen Yan was sure: "You didn't explain it on purpose at all. There will be a plan tomorrow morning. If you deliberately didn't say it, are you worried that we have a ghost inside?"
Jiang Dai was very busy at first, so she didn't want to make a joke. She laughed at Wen Yan Pilipi's attitude and couldn't help but glared at him.
"Wen Yan, if you know too much you will be dropped by a shark, understand?"
Wen Yan smiled more openly: "I guessed right! I am the person who knows President Jiang the best in the world!"
Jiang Dai was speechless and sent him out: "Go and get me a sandwich."
Wen Yan: "There is going to be a war soon, will you not have a good meal?"
Jiang Dai twitched the corners of her lips: "I have a hunch that this meal will not be eaten well at noon. Go and buy it. I must hurry up."
Wen Yan is indeed a roundworm in her stomach, she doesn't need to speak thoroughly, she can get it even after Wen Yan.
She did not intend to explain to everyone at the meeting that even her cousin Jiang Zhuyuan could become a traitor, so everyone in the room could become a spy (sexual xing).
Before she throws out the evidence, she can't show her hole cards, and even intentionally or unconsciously shows weakness in front of people, which may make people hiding in the dark (exposed) out of their feet.
...
Jiang Dai's estimate is extremely accurate.
On the 78th floor of Poly Group, there are thousands of employees up and down. Even for high-level meetings, there is no impermeable wall.
Jiang Dai's attitude at the morning meeting was quickly spread to everyone.
Most of the grassroots employees are very stable. They don't understand business routines, but they all agree that Xiao Jiang always has strength.
Several of Jiang Zhuyuan’s confidants heard that Jiang Dai had a meeting with the Public Relations Department of the R&D Department in the morning and was publicly condemned by the R&D commissioner. As a result, she not only didn't turn her face, but also vaguely poured chicken soup into the past.
Jiang Zhuyuan's confidants began to take the opportunity to hold small meetings in the tea rooms on all levels, in order to shake Jiang Dai's newly formed prestige.
Pantry on the sixth floor.
There is a girlish confidant who deliberately took advantage of the most crowded lunch break, and took the initiative to bring up a topic in the tea room: "I heard from the senior executives of the R&D department, Mr. Jiang was persuaded this time. It is obviously our patent, but he can’t take it. Show evidence and hit Zhang in the face."
The employee next to him really pricked his ears.
"Really? If Xiao Jiang is so a, he will be persuaded?"
"Hey, after all, she's a young girl who just graduated, and she has no experience. Where is the rival of the Zhang brothers and sisters? This time, Baoli is going to suffer a dumb loss."
"Then our stock price will fall? I just entered a few days ago and (rourou) started to hurt."
Seeing someone interacting, Na Niang Pao became more and more energetic: "Vice President Jiang is still more capable."
"You mean... Jiang Zhuyuan? What strength does he have? I haven't heard of him (gan)."
Niang Pao said, "Vice President Jiang is a little more stable and not too radical. So he has been very low-key since joining the company for three years. It is incomparable to Mr. Jiang’s love of high-profile outfit. But think about it, Mr. Jiang finally I still have to inherit Baoli, and it's okay."
A few girls who were eating a diet meal finally couldn't sit still after hearing this.
"Jiang Zhuyuan is not Jiang Dong's birth, but his son, who told you he will inherit Baoli?"
Niang Pao continued to work: "You don’t know the history of your own company at first glance. Baoli has developed for more than 100 years. Since the Republic of China, there has been no daughter inherited. Even in the modern era, her daughters can only take some For equity dividends, it is definitely Vice President Jiang that will ultimately be in charge."
A girl rolled her eyes: "Sorry, I really don't see Jiang Zhuyuan's ability to inherit Baoli. You said that I believe in the traditional family patriarchal family, but no matter how traditional a family can’t make money, it’s clear that Jiang’s family Only Jiang Dai has the skills in this generation."
Another girl also said: "I also think Mr. Jiang is very good. He is only 22 years old and there is still room for growth. Why can't he inherit the family business. Even if Mr. Jiang is really unsuccessful, Vice President Jiang will be useless. It’s better to hire high-paid external professional managers."
...
The confidant tried to shake Jiang Dai’s prestige and encountered a mudslide...
This incident reached Jiang Zhuyuan's office, who suffered from internal injuries and vomiting blood.
His father Jiang Lao Er was even more angry.
"No, Zhu Yuan, if you continue like this, you will lose your position in the company at all. Your eldest brother just came to the company today, and you will come with me to see your uncle now. Dad has to be fair to you."
...
When Jiang Zhuyuan and his son came to the chairman's room, Jiang Laosan was added to assist.
They didn't know that as soon as Father Jiang talked with his daughter, Jiang Dai was on the way after eating the sandwich.
Jiang Zhuyuan was reminded by Jiang Zhuyuan on the second road, and he had already spoken a lot of euphemism: "Brother Zhuyuan, this child, he has the ability, but the position of vice president is really too low, and as long as the deputy listens to everything. It's like a vacant job, especially after Jiang Dai came to the company, and even the grassroots employees didn't put Zhu Yuan in their eyes. How could this work?"
Father Jiang was making tea, brewing for a while, and filled the three people on the opposite side with fresh tea. He said: "The respect of the employees is earned by the superiors themselves. It is not the official dumplings."