Vol 2 Chapter 165: "Planning Strategies"

Before going to Chongyun Village, and seeing Xiangkun cutting bamboo rat meat and marinating, You Meng knew that this friend should know how to cook. As for how he did it, he could know now.
"The publicity I talked about before starts with the video of cooking."
As Xiang Kun said, he skillfully started to boil the water, and then took the knife to cut the onion. The kitchen knife was still turning a flower in his hand, and the handle of the knife seemed to stick to his palm. And whispered to the waitress.
"Nowadays, cooking videos on the Internet, teaching people to cook, are just the most basic point. This alone does not guarantee the favor of netizens."
Xiang Kun continued to remove the stems, remove the seeds, wash and slice the green peppers. His hands moved quickly, but his eyes looked at You Meng and the others, and his voice was still steadfast, like telling a story:
"The cooking video, first of all, it is a video, it is an audio-visual work, so the first thing that users touch is its paintings and its sounds."
Xiang Kun seemed to know the time when the water boiled, and the water boiled for a moment. He picked up the lid of the pot, put the sliced ​​onions and green peppers in, and picked it up after a while, watching the running clouds and flowing water, just right, without any extra action, even took it off The technique of wiping the mist on the glasses has a chic feeling.
"When a netizen opens your video, let his attention be attracted by the picture and sound. Our goal is not to let them learn how to cook, but to let them finish watching and remember you."
Put the bamboo rat meat in the pot, boil for one minute, Xiang Kun begins to prepare the wok, heat the pan, and pour the oil.
"Perhaps the original intention of the user to open your video is to cook, but what attracts them is not just cooking."
From the moment Xiang Kun turned a knife, his nephew You took out his mobile phone and started to shoot the video, and You Meng also watched more and more attentively. As a chef who started cooking after graduating from high school, he can watch it naturally. He is a veteran of Xiangkun's technique. Although the utensils in this kitchen are somewhat different from ordinary household utensils, he is still flexible and versatile.
Xiang Kun removes the rabbit meat, drains the water, and then pours it into the hot oil in the wok, and starts to fry. The technique is more cool. The movements of turning the fire and turning the pan are different from those of professional chefs. They are not so skilled, but look. It was very pleasing to the eye, as if the wok was a shield, and the spoon was a sword, dancing a big wind song, but a piece of bamboo rat meat did not fall out.
"Those hot food videos on the Internet all have their own characteristics, but one thing is in common, that is, the time is 2 to 5 minutes."
Xiang Kun puts the bamboo rat meat out of the oil, puts the peppercorns in the wok until it is burnt, and then removes it. Add the green onion, ginger, garlic and spicy sauce until fragrant.
"There is an UP master named Wang Gang. The videos are known for being concise, fast, and practical. Many of them are two to three minutes long. He has made this type his own feature. It’s hard to have such an effect."
Because of Tang Baona, Xiang Kun now often looks around at station B after watching the new video of Princess Jangdou, watching videos of other well-known UP hosts. As a cooking "enthusiast", it is natural to watch some cooking videos.
Talking on his mouth, but without stopping in his hand, I pour the bamboo rat meat that has just been filled into the pot again, add cooking wine, light soy sauce, and sugar to stir-fry, then add a little water to the pot and simmer, even with the lid. The movements of the pot lid appear freehand and casual, like a cultivator who is covering an alchemy furnace.
"So our videos, while short and concise, must have our own characteristics, which can capture the user's eyes and ears, regardless of whether the characteristics are good-looking, good-sounding, good-looking, cool, funny, or sand sculpture. "
After a while, Xiang Kun lifted the lid of the pot, poured in onions and green peppers, stir-fried together, and out of the pot.
This dish of dry pot bamboo rat meat is made by Xiang Kun according to the steps of dry pot rabbit meat. Of course, the taste is fine-tuned according to the general taste of Tongshi town people remembered as a child. Anyway, the focus is not on the taste of the dish anyway. The main purpose is to show You Meng the process of cooking.
Seeing the cooked bamboo rat meat in a dry pot, You Meng exclaimed, "Xiang Kun, your hand is amazing. Cooking is like martial arts training. You can pretend to be B, but it's really cool to look at! Have you practiced specifically?"
Of course, Xiang Kun has not specially practiced this hand, but he has already designed it in his mind before doing it. How can he show a kind of mastery style in the whole process, even the glasses are misted? He has been designed.
He believed that when he was just cooking, if he played pure music, he would even be able to step on some action, but he was worried that the music would go along with him, he would accidentally get into emotions, and could not stop the car and make some moths.
"Like this, I will streamline the whole process again, study and design each step, and then cut it into a video of about 2 minutes. Do you think anyone will watch it?"
"Of course there is! Xiang Kun, you come to be the spokesperson of our'Youlong Hotel'! Damn, you kid have the potential to be an internet celebrity!" You Meng sighed.
The big nephew You, who had been shooting videos just now, also nodded again and again. His wife You Meng and the little girl waiter also agreed.
"No, I don't know how to make a video, you can do it." Xiang Kun said.
"Ah? I'm shooting? I can't. You just had the set, I can't make that effect." You Meng shook his head.
"You have to come. You are the owner of this restaurant, the chef, and you look more friendly. There is a sense of contrast that is not like a chef or a scholar. Then you will have a simple design, but a good-looking version. Fit the chef’s clothes, and then decorate the kitchen. Don’t ask for luxury, it must be neat and clean! You don’t have to feature close-ups at that time. If people are interested in your video, they will naturally notice these, and then they will help you. Create people who love cleanliness and are obsessed with cleanliness. People believe what they discover more than what you deliberately show."
Xiang Kun said, and pointed to the cell phone of his older nephew downstream: "You can’t use your cell phone to shoot. You need to use more professional equipment, you have to light it, and edit it after shooting. The sound needs to be processed. The noisy sound must be removed. It has a texture."
You Meng was a little dazed: "We can't do this."
"You can spend money to invite people to shoot. Everyone will have equipment. First design the script and do a rehearsal. The movements can be more complicated. If one hour of practice is not good, then practice for one day, and if one day is not good, practice for ten days. ! We strive for perfection and must shoot every second of the first video."
Xiang Kun said, pushing the plate of dry pot rabbit meat forward, and said with a smile: "Okay, let's talk about the rest later, let's taste the dry pot bamboo rat meat I made first?"
"It smells so good, it must be delicious!" While complimenting You Meng's wife, she took the chopsticks and gave it to several people, even the little girl waiter who joined in the fun.
Xiang Kun watched expectantly as she picked up the bamboo rat meat and put it into her mouth to chew, chewed, and then chewed again, switching from the left to the right of her mouth, continuing to chew, her expression slowly becoming awkward.
You Meng also chewed for a long time, just like chewing gum, and smiled to Xiang Kun: "I just patronized and watched you play handsome, and I forgot to remind you that the skin of this bamboo rat meat is tougher and it's more stewed. Yes, hahahaha, but this tastes really good."
Xiang Kun slightly twitched his cheeks, and realized that he had made bamboo rat meat as rabbit meat. He hadn't done it before. As expected, the data types are different, so this formula cannot be used randomly...
Because of Xiang Kun’s promotional plan that day, after the table of guests in the lobby of "Youlong Hotel" left, they closed the door early.
I gave the big nephew You and the little girl waiter a vacation. Only the couple You Meng were left in the shop. They made a few side dishes, re-simmered the bamboo rat meat, and sat in the lobby while eating and chatting.
In order not to be abnormal, Xiang Kun had to find a chance to swallow double stones and pretend to eat a few bites.
"It should be okay to decorate the kitchen and customize your clothes. It doesn't cost too much money. Those who shoot videos should be fine. Those who take wedding photos should be fine. But Xiang Kun, I don't think I can learn those actions. Come on, look at what you do. I just tried a few times by myself, so ashamed..." You Meng opened a bottle of beer by himself and said while drinking.
Xiang Kun said:
You don’t have to learn my actions, you can use other features. For example, you can keep improving every step, every time you cut vegetables neatly, each segment is the same length, and each The interval time of a knife is also the same. Step on the rhythm, seasonings, etc., are controlled at the exact weight of integers, telling the audience that only the accuracy of the value can ensure the accuracy and consistency of the taste, including the time of the pot and the number of stir-fries. , The extent of the stir-frying, the simmering time and so on.
"Get ready to weigh, and all seasonings will be weighed down, edit, just see the value, round up!
"Prepare a digital thermometer with a probe for cooking. You need to measure the temperature of the oil. For the lens, it must be a whole number or the same mantissa!
"When you speak, you must be unsmiling, not hurried or slow, and very confident.
"Trust me, this style will make a lot of people with a little bit of obsessive-compulsive disorder fly!
"I have already set up a good character for you, a ‘cooking idiot’ who specializes in various kinds of rabbit meat cooking, a handsome technical man of abstinence."
"Cooking idiot?" You Meng tilted his head awkwardly, while his wife chuckled while covering her mouth.
"If this person is dissatisfied, I have other ideas..." Xiang Kun's mind is turning very fast now, a thought arises, and a series of ideas and plans have followed, thinking about a script When setting up with people, the next one or even the next one has already begun to brew or even come out.
After Xiang Kun made four choices for You Meng, the upright man in Tongshi Town couldn't help but whispered, "Isn't this a lie...I'm not that kind of person."
"It's just publicity. You are only playing the role of the chef in our video. And the objective facts are true. It's like saying that you are a culinary family and it is not wrong. Your family does run a restaurant! Say you love Cooking, specializing in culinary arts, so it’s okay if you didn’t go to college. You did go to your home restaurant to learn cooking, but you didn’t go to college. You didn’t even go to the college entrance examination. Opportunity! As for the other things, aren’t it all about cooking and speaking style? You didn’t tell others what kind of person you are, you just showed it like this in the video, for the sake of the video effect!"
You Meng thought about it, nodded, as if it was indeed the case.
"What do you say about being good at rabbit meat? I'm not good at making rabbit meat..."
"It's okay, I'm very good at it. I'll make recipes for you when the time comes. I will make sure to be accurate to every step, specific time, weight, and temperature. There is no problem." Xiang Kun is quite familiar with Tongshi Town people's tastes. Yes, after all, I lived here with my parents for many years.
"What then? What do we do next? Mention the name and address of our'Youlong Hotel' at the end of the video we made, and then type it out with subtitles?" You Meng said expectantly.
"No, don’t add anything, don’t mention anything, don’t mention a word, just mention your name, or choose a screen name. Then it’s fine to make rabbit meat videos, and you don’t need to do too much. Five videos of 2 or 3 minutes will do." Xiang Kun said.
You Meng wondered: "Then how do we get customers to find our store? Don't we want to be an internet celebrity, didn't we mean to promote the store?"
Xiang Kun said: "Then the next step is the next step. If the rabbit meat video we made produces a certain response, please ask someone who is good at travel and food to write an article. We are not far away. Is there a 5A-level scenic spot? You can let the big V start from there, start playing in that scenic spot, and then find someone from the beginning to look for the legendary'cooking idiot' who specializes in rabbit meat, and then find Tongshi Town , I came to your store and had the legendary rabbit meat feast. Needless to say, I didn’t need to mention too much detail. I ordered it until I finished. It seems that I really mainly watch the scenery and eat rabbit meat along the way."
Seeing You Meng and his wife nodded thoughtfully, Xiang Kun continued: "You can invite this kind of UP host to come and stay hot. Don't find the kind that is too popular, and don't spend too much money. I'm so good to find the kind of free cooperation. After the Internet becomes hot, local people will naturally come here. Our rabbit meat is mainly for local tastes. As long as they taste it and feel delicious, your reputation is very good. I will get up soon and there will be more and more repeat customers."
"That's it, this connects the online video with our store." You Meng said, frowning again: "But will this be a bit too big? If our video goes viral, That also brought fire to all shops that make rabbit meat, and we also revealed the methods..."
Xiang Kun shook his head and said: "It is unrealistic to concentrate all the traffic on yourself. Don't be afraid that others will take a ride. While others are taking your ride, they are also invisibly promoting your popularity. Your store is so big. , Money cannot be earned by one person, and building your brand is the most important thing."
"So, there are two steps in total?"
Xiang Kun said: "No, there is a third step. If the second step works well and starts to attract tourists, you can hook up with the culture and tourism department of Tongshi Town and ask them to help promote it. You can also join this If you cooperate with the commercial street on the side, they will definitely be willing to stir up your reputation, and then you can change to a more favorable lease contract, a larger store, and a better location."
You Meng couldn't help laughing with his wife: "I have already begun to imagine the scene of queuing up for dinner at the entrance of our store in my mind."
You Meng's wife also nodded, "I also think that Brother Xiang's idea is very powerful, and the possibility of success is very high."
You Meng then said to Kun: "Whether my little shop can bring back to life is up to you. If it can be done, this shop will give you 30% of the shares. Of course, if it fails, it will be fine. Anyway, I planned to put it away. Don't do it."
Indeed, if according to Xiang Kun’s three steps, his "Youlong Restaurant" business can get better again, then Xiang Kun’s contribution is too great, almost all of it is planned by him, even the rabbit meat recipes He came out, of course, for the time being, I don’t know how the rabbit meat recipe tastes, whether customers will buy it. However, the conversation that Xiang Kun said at Liu Caifu's house in Chongyun Village in the afternoon and the performance in the kitchen at night made You Meng highly respect and trust Xiang Kun's ability.
Xiang Kun said: "I will pay 30% of all the expenses this time. If this can be done and the shop can become popular, I will use the money to buy shares based on the 30% of the initial investment cost."
"Don't bother..."
"That's it." Xiang Kun said: "The most important thing is to make the video well. You first think about which script you want to use, and then you can shoot and see the effect yourself, and then modify it carefully. Don't do it well. I'll be back to Citong City tomorrow. Whatever happens then, please contact us on WeChat.
"In fact, whether we can fire something like this is sometimes a matter of luck. Even if we do our best, we may not be able to really fire. We can only do our best."
Naturally, Xiang Kun didn’t know. When he said this, the video of him making bamboo rat meat at Youlong Hotel tonight had been sent to station B...
Although Xiang Kun explained that his nephew You couldn't post it online, this young man recorded a very awkward video, and he felt so sad that he had nowhere to put it.
So he sent the video to a good classmate to watch. Isn't this posted online?
But he forgot to tell that classmate not to post it online.
So after the classmate finished watching, he backhanded a video on station B-"How is the bamboo rat meat made by my elder brother better than Wang Gang?" 》
...
Xiang Kun naturally stayed at You Meng's house at night. He sat cross-legged on the bed in the guest room, thinking about his behavior today.
In Liu Caifu’s family, he must have lost his mind, so that he fell into his own emotions without knowing it, triggering "emotional assimilation", which had an impact on Liu Caifu and You Meng. What are the adverse effects.
Actively making suggestions for You Meng’s restaurant, he took the initiative. On the one hand, he really wants to help his friends turn around the dilemma of the restaurant, on the other hand, he wants to try these plans and plans that keep coming up in his head. , Can it work? Just like he was testing various abilities before ~EbookFREE.me~ and he also thought about it, doing these things should not bring any hidden dangers to him, anyway, it is not the one who appeared on the scene. he.
In fact, he still has a lot of plans that he has not said. Some of them are not very effective, and some are too difficult. It seems that he has wondered whether he can use the ability of "emotional assimilation" to treat a large number of diners in public. Use influence to make them feel that You Meng's dishes are delicious.
But the problem is that his "emotional assimilation" is really not very easy to control. When he wants to get into his emotions, he often can't find the feeling, and when he doesn't, he always sinks in unconsciously.
Moreover, he has no "appetite" for ordinary food, and it is difficult for him to create an emotion that feels that those foods are very delicious and delicious.
Thinking of "emotional assimilation", Xiang Kun couldn't help but feel the eight-armed and eight-eyed wood carving again, and this time he had feedback again!
Dear, click in, give a good comment, the higher the score, the faster the update, it is said that the new full marks are found at the end of the beautiful wife!
The new revision and upgrade address of the mobile station: data and bookmarks are synchronized with the computer station, and fresh reading without ads!