Vol 2 Chapter 219: : Attacking Cheng Yangze

"This is the progress report of the layout of the offline channel of the pch retail channel organized by Cheng Yangze." Qiao Wei immediately handed over one more document to him, and Ye Hua opened it and looked at it.
After Cheng Yangze took the post of Senior Retail President of the Coastline Company, he flew back and forth in the east and west hemispheres for three days and two days. Ye Hua, however, gave him the global strategy for the offline retail distribution of PHC.
"Ok?"
When Ye Hua looked at his progress report, he couldn't help but look up at Qiao Wei. He just opened his mouth but stopped talking, and then looked back at the file. He said in a stunned way: "Three strikes, while at the same time The three major markets of China, North America, and Europe go hand in hand? This guy's steps are really thrilling. He is not afraid of pulling eggs? Would you like to play so exciting? "
According to Cheng Yangze's progress report, he has settled 42 of the 79 offline stores in China. It is expected that the sales day on May 15 will expand to 53 offline stores.
It's only been a few months?
"Europe ..." Ye Hua watched the progress report subconsciously with one hand and suddenly looked at Qiao Wei: "Europe still punish us?"
"Don't dare to give him a bear bile. Europeans are now afraid of hurting each other," Qiao Wei said with a smile.
Indeed, if Europeans dare to sanction coastline companies, they will backhand sanction the European auto giants. The last time the sanctioned coastline companies seemed to the Europeans to have lost their bones, they lost a fine and lost some money. What makes the EU vomit blood is that the coastline company still made European money through the US's second-tier dealers.
"Three strikes, a three-pronged approach, how did this guy Lao Cheng do it? By the way, how many employees are there in the retail store?" Ye Hua said curiously.
"Including after-sales channels, there are a total of 17,000 people, including 378o overseas employees, and they are still growing on a large scale." Qiao Wei also did a lot of homework, and can answer it accurately when asked.
Ye Hua could not help but nodded. The offline retail store staff is expected to require 40,000 to 50,000 people. This is the difference between the real economy and the Internet virtual economy. Apple ’s retail store employees are as large as 70,000. huge.
In the future, the coastline company ’s offline physical retail store employees have completed the global layout. Its scale is not weaker than that of Apple ’s lineup, and it is even better than that, because this part of the automotive industry will follow closely. Retail stores, this part of the world's employees probably have the scale of 10 million people.
At this time, Qiao Wei couldn't help complaining: "It's just that the expansion of the retail channel under the Cheng bus is too expensive, and the way to open the money is already 24.8% of the budget. Do you know what he said? I am afraid it will cost 47 %, An additional $ 2.1 billion will be spent! "
The global layout of phc offline retail stores has a budget of about 3.1 billion yuan, about $ 4.5 billion, which means that the final expenditure may reach a sky-high price of $ 6.6 billion.
"Since Lao Cheng has all the power, don't restrict his swing. Whoever made him make a performance before, we have nothing to say about the actual record. The budget is so much, but according to this progress report, we can definitely make money. More, that's enough. "Ye Hua said with a smile.
He obviously didn't care much about this investment. To be honest, he had expected that it would be ok to get the country done this year. He never expected that Cheng Yangze would do so hi, far from his expectations. This guy is either crazy or a marketing. Wizards of the world can be said to have found treasure.
The expansion of offline sales channels is far from expected, which means that the sales of phc can be greatly increased, and it is bound to be a lot higher than the original estimate.
"2.1 billion is worth 2.1 billion. This is not the key to the problem. The key is where does he spend the money?" Ye Hua asked again, which was what he was more concerned about.
Qiao Wei: "People are digging at high prices everywhere, mainly at Apple. You may not believe it when you say that 36.5% of these retail store employees are from Apple. The store managers are all from the Apple store. Yes, even his old owner, Robeira, couldn't bear it. Angela Arenz, senior vice president of Apple's retail store, couldn't bear it, went to call him in person, and talked about his peach-picking behavior Expressing strong dissatisfaction is what happened last week. The two met in Seattle. Do you know what Mr. Cheng did? "
"What did you do?" Ye Hua asked subconsciously, taking a sip of tea.
"Angela Arendz talked to him, but he wanted to dig her up to be the senior vice president of the retail department of the coastline company. In this matter, Cheng strongly suggested that the headquarters should pay Angela Arendz a high price from Apple. Dig it over. "
"puff……"
Ye Hua, who was drinking tea, spit out when he heard this. Qiao Wei was also shocked to sit on the other side secretly, and then Ye Hua looked at her with a stunned expression, saying: "Lao Cheng That guy is crazy, isn't he afraid that Cook knew he ran to Seattle and beat him on the spot? "
Of course this is a joke, but Qiao Wei could not help covering her mouth and smiled when she said it with a stunned expression. She did not forget to wipe the table with a tissue, and Ye Hua put her tea cup in her hands, like a curious baby. Daqi busy asked: "Interesting, what happened next?"
Throwing the tissue into the trash, Qiao Wei replied, "What else can I do? Arenz was so angry with him that he just left his face and left, which is what Cheng Cheng said."
"Haha ..." Ye Hua couldn't help laughing and said subconsciously: "I didn't expect that Lao Cheng was really good and personal!"
If you think about it, Ye Huada feels that Cheng Yangze's vision is also poisonous. Angela Arendz is also in the luxury fashion industry and turned to the technology industry. Those employees in Apple ’s offline stores can be said to have been trained by her. The positioning and Angela Arendz's business philosophy are also highly coincident. It's no wonder that Lao Cheng's guy is desperately staring at Apple Inc., even focusing on Apple's retail handles.
After a while, Ye Hua moved in his heart and said, "Don't say, Lao Cheng's proposal is very constructive. I guess he is too busy, after all, it's a three-pronged approach."
"Then do you know what Lao Cheng said?" Qiao Wei asked back.
"How to say?"
"The original words of Lao Cheng in the video conference were: Didn't Cook pay Angela Arendz an annual salary of 73.32 million US dollars, then we will give her an annual salary of 50 million US dollars plus a rights issue. With an annual salary of 100 million US dollars! "Speaking of this, Qiao Wei could not help but feel speechless for a while, this treatment can be directly on par with Google ceo Sandal Pichai.
I really want to dig up Alenz with this treatment. If Sandar is the world's first working emperor, then Arenz is the world's first working queen.
Ye Hua said, "You call Lao Cheng, if he can really dig Angela Arendz, there is no problem with an annual salary of 200 million US dollars, and 300 million US dollars is the upper limit."
Qiao Wei opened her mouth slightly, and looked at him dumbly.
Obviously, it is a bit incomprehensible, but one thing is certain, Ye Hua was not kidding. He said that the coastline company, last year's salary was He Hao, and the option dividend + cash bonus totaled 76 million yuan.
However, Cheng Yangze's annual salary this year has risen to 1.38 million yuan, because he concurrently served as the senior president of the coastline company retail, becoming the highest paid professional executives of the coastline company.
Angela Allenz's annual salary is three or four times that of Cook. Apple ’s retail sales growth after her joining is the best answer. Cook paid more than 7ooo to leverage Angela ’s big corner. 10,000-dollar stock, and she also has a dazzling performance that proves that Apple's investment has been extremely rewarding.
In pursuing the user experience of offline physical stores, this senior woman has been perfectly displayed in Apple during the 8 years of ceo at Burberry. Until now, the facts are in front of her, and there is reason to believe that she can also be perfect in the coastline company. Show it.
After Cheng Yangze joined the shoreline company, he directly earned more than 200 million US dollars because of his joining. After serving as the company's senior retail president, the value that can be created for the company in the future may be multiplied by 1O US $ 200 million.
Talents like Lao Cheng and Angela are eagerly sought by giant companies all over the world ~ EbookFREE.me ~ Lao Cheng's talents have been buried by Robeira, and now come to the coastline company to shine, Ye Hua It can be said that he has the grace of knowing each other, so Lao Cheng is now fighting very hard.
For a moment, Ye Hua shook his head and said with a smile: "Arenz would dare to come to work with me, and I would dare to give her a sky-high annual salary ... but let Lao Cheng give up this idea, he hit his idea to Aren Cook and Apple knew what was happening to Tsz, and he might be beaten. It ’s okay to dig at the middle staff below the retail store, but neither Apple nor Cook can bear it.
As a joke, Ye Hua added: "Anyway, Arenz will not come. Not surprisingly, she will be Cook's successor. As soon as Cook retires, Arenz will take over his position and take charge of Apple. It ’s better to save my heart and dig the middle-level backbone staff.

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