Chapter 1546: Make a grand prize (please ask for a ticket)

"If you don't count commercial vehicles, if you only consider passenger cars, we should already be in the top ten in the world. Even we should rank eighth in the world last year. But who is the eighth in the world? The top ten car companies in the world Ranking, there has been no us!"
Li Mingde is very unconvinced. If Songjiang Automobile annexes the domestic commercial vehicle companies, then the ranking may be able to squeeze into the top five.
Or the annexation of those joint venture car companies can also improve the rankings.
Unfortunately, the state does not allow this. Although it is an enterprise operation, once it is annexed, the country still does not agree.
If you want to merge, you can trade with equity.
Buy it directly? Can you afford to pay? Sorry, don't sell!
In other words, if Songjiang Motor wants to expand, then Taihua Holding Group will lose control of the company. The ice city political axe is also very savvy, they will never sell the equity, even if the premium is 30% super high price does not sell.
What can I invest in when I take the money? Retaining shares, the annual dividend is not a small amount, but also allows the company's headquarters will not move out of the ice city, so that they get a generous tax.
The same is true for other car companies. We want to buy us, and we have no equity. With cash, then there is no need to talk!
Last year, Huaxia's annual production and sales of cars exceeded 6 million, and pure passenger cars accounted for more than 50%, of which Songjiang Motors accounted for one-third of them.
China's private passenger car ownership has exceeded 10 million last year. According to market research, sales of private cars, especially passenger cars, will continue to grow rapidly.
The above has also paid attention to this data, and Feng Yu has also kept up with the suggestion that the automobile industry is the pillar industry. So since it is a pillar industry, how can a private enterprise be a big one?
Now Songjiang Motor is in such a trouble, want to expand, hope in the country, want to be acquired, Songjiang Automobile is not willing to buy, because those small car companies are too bad, except for workers and land, Songjiang cars do not look .
If you can see it, you can’t take it. This has led to the scale of Songjiang Automobile, which cannot be effectively and rapidly expanded. There are still only a few brands and two kinds of logos (Oriental Shenlu is its own logo).
The world's automobile production and sales will grow rapidly in the next few years. Especially in the past two years, the world economic situation is very good, definitely a good opportunity.
However, there is still good news at this time, that is, since last year, the car has started to go bankrupt. When the global economic situation is very good, and the production and sales of automobiles have risen sharply, the same use of the world's first production and sales, began to lose money!
The top ten car companies in the world are only losing money for the same use. However, Ford, another large car company in North America, is not doing well, and its profits are greatly reduced. Correspondingly, sales and profits of Madian and Volkswagen are fast. increase.
According to this development, the same use will inevitably embark on the old road of past life, that is, apply for bankruptcy protection, rely on the rescue of the country, shut down the factory, close the sales center, lay off employees, sell the brand and so on.
Although the past life has re-emerged, the world's number one throne has been given to the madfield, and then it has never been robbed, and even the second throne is also the public sitting, they have no chance.
The same use is a problem in business. They have more than 20 brands, but they are fighting each other and fail to form an effective alliance. How much is wasted on production and R&D resources. Not to mention the brands they bought, they have never made money.
They originally wanted to be truly versatile, any model they have. But it is neglected, because it is too complicated, it will not work!
The biggest problem for GM is still in the North American market. They have their own car finance companies, which are car loans.
They use the credit of the other party to sell, but it takes a lot of time to recover the car. So although they have the largest sales, many don't get the money.
If there is no accident, then they have nothing in this model. Anyway, the money will come back later. They can still invest through this financial company. Even if it is simply a lending, it can have a low profit.
However, Feng Yu learned that the same use as the previous life, took a step of super stinking chess, their auto finance company, dying into the real estate market.
Because the real estate market is very profitable at this time, they have become one of the top five housing loan financial institutions in the United States, and at this time it seems that earning is much higher than car loans.
The time for car loans is generally short. When the two-bedroom crisis broke out in the past two years, many people will be bankrupt and will not be able to make loans.
If there is only a car loan, then the loss is not big, but if you count the mortgage, the loss will be big. The price of a house can be much higher than that of a car, and the repayment period is longer. Once the credit goes bankrupt, bad debts and bad debts will be more.
Originally, Feng Yu wanted to make Songjiang Auto's step-by-step development. When the same application was filed for three years, they also developed into the world's top car companies.
However, they forgot that they only used passenger cars. In the ranking of the world's car companies, even the top ten have not yet entered. Occupy half of China's passenger car market, including low-cost, low-profit elves, even the top ten has not yet entered, which is too slow.
If it is still developing so slowly, I am afraid that the crisis will come together, and Songjiang will not have a big rise.
"Old Li, this matter does not need to worry, I will solve it." Feng Yu thought about it.
Isn't the brand awareness not high enough? Isn't it just that you want to win a big prize?
Make your own prize!
This kind of thing has not been done before.
Those world-renowned awards are not all created.
They can get it, why can't we?
The award they got was also a standard. The winner is the best of the standards.
They can implement standards, we can't? We rely on the Huaxia market with the highest growth rate. Why can't we win a prize?
Not only do you have to make it, but you have to make a world-class car award!
However, there is also a difficulty in getting this award, that is, it needs other car companies to participate, and it is enough to take out the enough weight.
This is more troublesome, Songjiang cars are abroad, but not so big face.
No, this time, Feng Yu personally came forward.
With the face of his richest man in the world, he personally sent out invitations, and those car companies should come to participate.
Just how to get this award specifically, how can we highlight Songjiang cars, this should be carefully considered.
... (to be continued.)