Chapter 640: Channel alliance (booking for a ticket)

Feng Yu is different from Philips' sales channels, and everyone has their own channels. In China, Feng Yu has a better channel, but Philips has a store, but the storm card does not.
Overseas, Feng Yu has a channel to pay home and aiwa, and aiwa also has a number of stores. Philips also has a number of cooperative businesses, as well as its own stores.
So Feng Yu discussed with Thomas, everyone borrowed from each other, and joined hands to let the sales of super vcd climb to the peak, but in the sales of ordinary vcd, the two had a difference.
Thomas said very clearly, ordinary vcd, Philips does not, only you are selling, Philips is not a loss?
What others said is also reasonable, but Feng Yu quickly thought of a simple solution. Isn't there any other product for Philips? Is it better for us to exchange channels for all products?
Philips also has razors, TV sets, electric lights and other products. As for more professional medical equipment, it is not counted. Wind and rain cards and Aihua cards also have humidifiers, leafless fans, pagers and other products, the same is not big, can be sold in the Philips store.
So the two companies cooperated comprehensively, not only the sales channels were shared, but even the stores opened a special counter for each other. The benefit of doing this is to make the sales coverage wider and easier to sell the product.
But there are also disadvantages, that is, it is easy to be misunderstood by others, and mistakenly think that the two companies have merged. These brands belong to one company, and the loss is actually Feng Yu.
After all, the brand of Philips is still on the storm card and the aiwa card. Others will only think that Philips has acquired the storm card, and will not think that the storm card has acquired Philips.
But Feng Yu doesn't care. What he wants now is the market. The popularity of the wind and rain electronics company will be damaged, but the brand value of the wind and rain brand will not be damaged. When the market is fully expanded, consumers will naturally know that the two are only strategic cooperation.
At the beginning aiwa was controlled by Sony, but the brand is still not retained? And now the aiwa's Walkman has surpassed Sony.
Both sides are very satisfied with this cooperation. Originally, the two companies have cooperated in various aspects of technology. Channel mutual assistance is also normal.
After a week, the retail outlets of both products increased by more than 50%.
But the retail price of super vcd is still very expensive, the person who buys. Not very much. Fortunately, the profit is very high, Feng Yu is also quite satisfied.
Most satisfied with Feng Yu, the sales of ordinary vcd, getting better and better. The price is cheap and the quality has not dropped. There are many promotional methods, and there are other brands to compare, so that ordinary vcd brings a lot of profits to Feng Yu.
At this time, other brands also found that if they fight alone, no one is the opponent of the storm card. After all, the patent owners of others, the first to develop and produce vcd, both cost and technology, are very mature.
Now such a price reduction sale. Seriously compressed their profits, Philips and the storm company, aiwa company fully cooperate, they also decided to unite and share channels.
Those world-class consumer electronics brands have huge sales channels. Whether it's a distributor or a self-operated store, the number is not low. Once they are united, they can almost sell the product to any city they want to sell.
Whether it is the number of competition channels, or the number of competition stores. They can all gain the upper hand, they don't believe it, so they can't increase sales.
Most importantly, they have to do this. Many of their products. Still have a backlog in the warehouse, if not dealt with as soon as possible, wait a while, if the product is updated, what should I do?
There is only one super vcd, but the function has been advanced a lot. What if there is a super vcd second generation next year? Or simply dvd technology is mature, how do they directly launch dvd?
At that time their products. It is possible that the price cuts will not be sold. It is better to join forces now, at least for now, although they can’t make any money, they will not lose.
If VCD cuts the price again, they can't stand it anymore, that is, it is completely pitted by the wind and rain electronics!
A small wind and rain electronics, even put them so many world-class giants in the field of consumer electronics, they all feel that they are embarrassing!
Now they are united and rebellious, and they are also united on the dvd burning standard, intending to give a heavy lesson to the wind and rain electronics and Philips!
The burning standards are set by them, so the player's reading is done in the way they do. So in the development of the dvd player, they are leading.
......
"Feng total, it's not good, those big companies have united, their channels have borrowed from each other, and the ability to distribute goods is stronger than us!" Jiang Wanmeng saw Feng Yu, and said with enthusiasm.
Feng Yu smiled and waved his hand: "What is panic, isn't it that they retail more? What's the matter? They use our patented technology, aren't they going to pay us? Besides, the gap between super vcd and ordinary vcd We haven't seen it yet. After two days, the CCTV will broadcast our new advertisements, and the foreign advertisements will start to be launched. At that time, they will give them a fatal blow."
Jiang Wanmeng frowned. He felt that Feng Yu was too convinced of the effectiveness of advertising. Others were world-class companies. The scale of assets was ten times that of wind and rain. The influence of brands was much greater.
It’s just that they rely on the brand’s diehard powder consumption, and their sales will be good, let alone they will unite and promote each other. The wind and rain electronics are only combined with Philips and Aiwa, and the scale is too small. It is definitely not an opponent.
"Feng, although they sell vcd, they also make a lot of money for us, but if those vcds that are sold are our brands, we will earn more. And our factory has been expanding, and the output has been Ascension, if the market is separated by them, our products will also have a backlog!" Jiang Wan Meng hurried.
"How much is our ordinary vcd cost control?" Feng Yu asked without hesitation.
"It's less than seven hundred rmb, and it can be reduced. In the end, it can be reduced to almost one hundred and five." Jiang Wanmeng said.
Feng Yu frowned and felt unsatisfied. He clearly remembers that the price of vcd was reduced to more than three hundred before and after the millennium, which means that the cost of this vcd should be controlled to about 300. Now wind and rain electronics have the most professional vcd engineers in the world, even the cost can not be controlled?

Can it only be reduced to 500 pieces in the end? Can’t it be lower?

"There is no way to lower it. The price of many components inside can't be lowered, and the cost of our workers is not low."
Feng Yu suddenly realized that the small factories in the past life must have squeezed the cost of the workers, and the components definitely bought the cheap goods, so that the price of the products was reduced to more than 300 pieces. At that time, the vcd was almost eliminated. .
"Okay, I know. Those brands, but they are just jumping on the clown, don't worry. If you look at these advertisements, you will know where my confidence comes from." (To be continued.)
Ps: Fourth, the monthly ticket is over 100 plus. There is a chapter in front, don't miss it. When you saw this chapter, the fourth child was already on the train. I am grateful to Li Baiqi for the respect of the people, the law of t, the small law, and the non-pointing of a Han and other book friends. During the double monthly ticket, the old four screamed for the monthly ticket and asked for a ticket.