Chapter 526: 【Sales Myth】

Saturday, September 28th.
Azure-4 National Bank version was the first to be sold in the Mainland. The flagship stores on the Cote d’ Azur have not been opened yet and they have been lined up as a long dragon team. Consumers incarnate as liver emperors as soon as a week ago.
Such a grand event has not appeared for a long time.
It is worth mentioning that the counters in the experience area of ​​the offline stores have products of the Côte d'Azur, and you can experience it without any money.
There are first-generation Azure mobile phones, there are also ieP tablets, and hosts.
However, the console can only be sold abroad, and domestic players can only stare at it, or they can buy it from Hong Kong. This is the real export to domestic sales.
Because mainland game consoles have not been lifted, and there are still few players who are willing to pay for one or two or three thousand games.
The three products of Azure smartphone, ieP smart education tablet, and host are commonly known by fans and consumers as "Crimson Coast hardware three-piece set", referred to as "installation three-piece set", want to start this "three-piece set" At least it's the rhythm of the tens of thousands of oceans. The average consumer has to touch his wallet to ask if he can.
"Azure-4 two, 64GB version models, frost silver and deep blue color, thank you."
"Okay, a total of 13,776 yuan. Will you pay by card or cash?"
"Is it possible to squeeze treasure?"
"Yes. Please fill out this form and pay at counter No. 3, then you can take a break in the rest area or play in the experience area. When the system announces that your order number reads the goods in the container area, can."
"thank you."
"You're welcome."
At this moment, during the upright business hours, the popularity of both inside and outside the store was huge in the large offline monopoly stores.
I have to say that the entire directly-operated store looks very atmospheric, and the product purchase process gives consumers the feeling that they are working in some large institutions.
Consumers do n’t have to wait in line after making the payment, they can wander around in the spacious sales hall.
The offline flagship store on the Cote d'Azur has completed a major upgrade before the official launch of the new Azure-4 flagship.
The main walls inside the sales hall are actually equipped with 4k large screens. The 4k large screens are not affordable by the general public. Currently, they are basically used by enterprises or rich people to buy and enjoy early.
With the support of 4k large screen, the entire store can achieve different styles to create the overall style of the store. It will be transformed with attributes such as holidays and events, which not only highlights the sense of future technology and is convenient, but it is a bit costly and cleaning and maintenance. It is more laborious, but as many as dozens or even hundreds of employees in an offline flagship store, it is not too hard to distribute it for cleaning and maintenance.
It's true to spend money.
At this moment, most of the areas are showing well-made promotional videos of their products. In addition, under the current hot sales situation, there is also a 4k large screen wall rolling the single number.
As long as the customers in the lobby, look up, so that consumers can estimate when they can pick up the goods before the voice announcement.
Came to the single flagship store under the azure coastline. The first intuitive feeling for customers is the high-end atmosphere, followed by the unmanned rhythm. The cost of such store decoration design is extremely exaggerated.
Thousands of people gathered in the sales hall, and noisy discussions continued, but the order of the scene was maintained very well. Consumers who bought products consciously waited in line to buy.
Today, more than 95% of consumers who come here are directed at the flagship Azure-4.
In the afternoon, the sales of several offline flagship stores in Shencheng are still too hot to be exceeded.
Each store has a lot of industry media reporters coming to the scene to collect data. There are also many people from the businessmen who are sent by friends and business colleagues.
Only one reporter took a few photos, and exclaimed to himself with amazement: "My God, why is it so expensive to sell? This sales is still hot? Has national income been able to easily support such high consumption?"
At this moment, it was already about 17:00 in the afternoon, and there was still a long queue outside the store. The consumers waiting to buy were queuing like a snake in a "Z" shape. The people in front had already bought the product and left. A steady stream of consumers joins the queue.
The latest flagship of the Cote d’ Azur, even the retail price of the basic version is 5888 yuan / unit. As a mobile phone product, it is definitely not cheap in 2013. Some ordinary workers who just work even need more than two months of salary. Can afford one.
'S current hot sales situation has undoubtedly surprised the people who saw the decline in Azure sales last week. The consumption capacity of Volkswagen China has refreshed the industry's perception.
Thinking of the profit after selling an Azure mobile phone, it made the peers envious and jealous to go crazy.
When can our own brand have such a group of consumers who are not bad?
……
Enters October, followed by a week-long National Day holiday.
Although there are many questions and criticisms about Azure-4 in the media and industry, after the launch on September 28, the enthusiasm for new products in the starting market remains unabated, and Azure-4 is still being shipped continuously.
In this long holiday, various products of major manufacturers are carrying out various preferential activities, such as some friends who buy mobile phones to send rice cookers and so on.
But the Azure-4 flagship on the Cote d’ Azur does not have any discounts. How to sell it on the first day of sale, and it continues to sell like this now.
On the day of National Day, Azure Coast announced the first week of Azure-4 sales on the official website. In three days, this flagship new product sold a total of 10 million units in Greater China, marking the first week of successive Azure smartphones. New sales volume.
This news was released, and the whole industry exploded. On the same day, it triggered the competition of major media, financial media, and even mainstream media at home and abroad.
The sales myth of more than 10 million units in the first three days of the week, this figure almost smashed everyone, not only broke the first week of sales records of Azure products, but more importantly, this number is not because the new flagship machine was bought too Expensive, more important than this is created by a single consumer market, not the world market.
Is the mythical figure created by this single market in Greater China, which is the focus of the detonation myth.
As soon as the sales data came out, the Greater China market became the number one market for Azure smartphones in the world.
The consumer spree detonated by Azure-4 has made enterprises all over the world aware of the horrific consumption potential of the Greater China market. At this moment, the Greater China market seems to be releasing a magic that makes companies all over the world irresistible. , Attracting them to constantly look to the east.
It can be said that the whole world is enchanted by the consumption potential of this market.
Immediately the next day, the Cote d'Azur Company released a second message on its official website. The number of installed AOS7.0 versions exceeded 250 million units within three days. Old Azure mobile phone users updated the system as soon as possible. The latest version, which has become the fastest update software in history.
……
October 8, the first working day after the National Day holiday, Luo Sheng came to the Cote d’ Azur company headquarters this morning to participate in the meeting of the executive board and financial statements.
A dozen people were sitting in the meeting room, and Yao Jianhong was speaking.
"In the past 7 years, Azure has repeatedly created a sales myth record. The secret of its growing sales is hidden in the most valued elements of the Côte d’ Azur. UU reading. Ecosystem, offline retail stores, cooperation with operators, expanding market and brand influence ... "
At the same time, while Yao Jianhong was speaking, Luo Sheng, who was sitting in the chief position, looked down at a document in his hands without saying a word.
That was the report of the Côte d’ Azur in fiscal year 2013, and it is still the beginning of the last quarter of 2013, but the Côte d’ Azur has passed the audit for the performance of the fiscal year this year.
There are many ways to audit an enterprise's financial affairs, and the method of auditing will be selected according to the actual situation of the enterprise itself.
"Old Yao, you stand down first, don't be busy bragging." At this moment, Luo Sheng closed the financial report and interrupted Yao Jianhong's words. The meeting room quieted down suddenly, and everyone at the meeting looked at it. After the big boss, this time they found Luo Sheng's expression unabashedly showing an annoying scene.
Everyone is a little bit confused, and what makes people even more confused is that Luo Sheng knocked the financial report in front of him and looked around at everyone, saying, "This annual report has a big problem !!!"
The words came out, and the dissatisfied voice was not concealed. It should be known that everyone present understands that Luo Sheng rarely gets angry at the meeting.
There is a problem with the audit of the annual report of such a large conglomerate company. This matter can be large or small. If it is not good, it will spread the economic crime and eat the rhythm of the prison.
The executive in charge of financial auditing at the moment not only looked stunned, but deep down in his heart, the chrysanthemum was so tight that it almost broke.
……
(Ps: Something was delayed today, Chapter 2 is updated at night)