Chapter 649: Sky-high renewal

Li Bi has been discharged at this time.
She is from Shanghai, and has studied in Shanghai since she was a child.
This is a typical Shanghainese who can no longer be typical.
But Li Bi's character is not like the exquisite Huhai people. She and Kong Xiyu in Meteor Girl are two completely different looks.
Kong Xiyu that is the template for people in Shanghai.
But such a warm and generous, and always full of vitality, Li Bi, even more young people like it.
Young people are full of energy, of course, like stars who are more energetic than themselves.
Li Bi's home is in the old city. After she became famous, she bought a big villa for her parents in the new district, but her parents didn't go to live at all.
Because there are old neighbors who have lived for a lifetime, they are all old friends, and Li and Li are reluctant to leave the environment where they have lived for life.
No way, Li Bi can only squeeze in a 60 square meter old house with her parents on weekdays-just like when she was a child.
It can also be seen from this point that Li Bi looks very modern and trendy, but his heart is very traditional.
She doesn't care what people say about her, nor is she embarrassed by the reporters reporting that she lives in a "civilian area".
When Li Bi came home, she quietly sent Shen Huan's address, saying that she wanted Shen Huan to live in her home. By the way, you can take a closer look at the effect of Yingyue ointment, and handle it in case of any problems.
Shen Huan thought that if I enter your home with my forefoot, I can set the school where our two children go to school on the back foot online.
So the teenager refused, but he still lived in a hotel near Li Bi's house, prepared to wait another two days, saw her body wounds healed, and returned to normal, only to leave with confidence.
It was this time when Ross called.
So Shen Huan and he were in the hotel cafe.
Shen Huan lived naturally as a five-star hotel. It would be more convenient to do so, and it would also prevent many paparazzi reporters from watching.
Like a five-star hotel, it is impossible to sell his whereabouts to the paparazzi, but the average hotel will properly disclose the news.
Saw Rose, he was a man in his fifties, a little Germanic cold, but with a smile on his face.
"Shen, I'm really happy to see you!" He shook hands with Shen Huan and sat down. When he came up, he sighed: "If it wasn't for the unresponsiveness at the headquarters of the United States, we should drink coffee at the Coca-Cola headquarters together."
The teenager smiled and said, "Every company has its own plan, and this is nothing."
At the time, Coca-Cola also contacted Shen Huan. There were tentative quotations, but without waiting for their continued contact, Pepsi directly signed Shen Huan with a price of 4 million dollars a year.
This is also the difference in mobility.
Coca-Cola has been a little bloated in terms of execution and action over the years, and it is only advancing with strong inertia, not as aggressive as Pepsi.
"But now we have the opportunity to correct the mistakes." Ross said with a smile, "I don't know if you have the willingness to cooperate with us?"
Shen Huan stunned, "What do you mean?"
"The contract between you and Pepsi is only one year, the endorsement fee is 4 million US dollars, and the breach of contract fee is 10 million US dollars." Rose said in a leisurely manner: "Coca-Cola will help you with 10 million yuan, and compensate you 10 million. Then we After signing a five-year contract, Coca-Cola will give you an endorsement fee of $ 8 million per year. What do you think? "
Shen Huan blinked and said straightly: "No."
"Why?" Rose asked in surprise.
He knew the difficulty of his negotiation, but he did not expect Shen Huan to be so decisive.
Five-year contract of 40 million US dollars, plus compensation of 10 million US dollars, that is equivalent to 10 million a year.
And Pepsi Cola gave Shen Huan only 4 million a year, the gap is not generalized.
Refused to think about it and refused a contract worth US $ 50 million, which requires great courage no matter who it is.
"Because I've signed a contract with Pepsi now, how can I regret it because of money?" Shen Huan said, "Mr. Rose, you have been thinking about coming to China for a while, I don't know if you have heard of 'Gentleman loves money, he has a way' Does n’t it say? Life is alive, and credit is the most important thing! "
Ross nodded. "But this is business. According to the contract, if you pay the money, then there is nothing wrong ... You can rest assured that if there is any news smearing here, we will help Coca-Cola. You are slandered. "
Shen Huan shook his head and said, "This may be the case for Americans, or for many Chinese. But I can't do it! Thank you for your attention ... If you are still willing to find me after a year, I promise, You will definitely listen to your quotation before deciding which beverage company to sign with. "
Ross's mouth moved, but he still couldn't blur out his words.
In everyone's view, Shen Huan's most valuable moment is this year and year.
After this year's enthusiasm, Shen Huan will be replaced by newcomers who are constantly pouring out, and forgetful people will gradually forget the shocking Shen Huan and turn to like other stars or sports superstars.
Coca-Cola has signed for 5 years and will definitely not lose money.
Because you can earn hundreds of millions of dollars at least in the first year, it is absolutely impossible to lose money for a semi-waste utilization in the next four years.
But if the first few years are eliminated, the high price signing of Shen Huan would be very unattractive.
Is not about losing money, but Shen Huan's reputation is far from supporting Coca-Cola's big brand, it is impossible to become their global spokesperson.
This time the business negotiation is almost over here.
Until Rose left, Shen Huan did not change his mind at all.
Ross is also going back to discuss with the person in the head office to see if there is any way to follow up.
But!
There is no airtight wall in the world.
Every business giant company must have its own information channel, and it will definitely arrange its own people in the opponent's company.
Not to mention oligarchs like Coca-Cola and Pepsi.
It was not long before Rose returned, and the detailed relevant information and the conditions for Coca-Cola were all placed in the office of the president of Pepsi Cola headquarters.
Coleman, President of PepsiCo, was naturally very angry.
We finally signed a good spokesperson, you are so despicable to dig the foot of the wall, are you still human?
At the same time, Coleman also panicked.
They have adjusted the focus of the next year on a large scale ~ EbookFREE.me ~ is to play the card Shen Huan.
This has involved billions of dollars in production, marketing and other programs.
If Shen Huan is digged away, not only the preparatory preparations and plans in the early stage will be lost, but also the net profit of hundreds of millions of dollars!
More importantly, how do people think of Pepsi?
You can't keep a spokesperson, and they were robbed by Coca-Cola. It seems that your Pepsi is not good, the grade is too low! !
You said that as an international giant determined to surpass Coca-Cola and become the world's first beverage group, how can such an evaluation be accepted?
This intangible loss will directly cause Pepsi to suffer heavy losses!
It is not a loss of US $ 100 million or US $ 100 million, but a loss of overall image decline, at least calculated in billions of US dollars.
So Coleman held a meeting immediately.
After a long period of discussion, a group of senior executives finally made a bold decision.
One day later.
Pepsi has officially announced to the world through its own channels that it has successfully renewed its superstar Shen Huan.
The condition for renewal is a ten-year global endorsement contract, and the cost of each year is as high as 8 million US dollars! !
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