Chapter 651: Can't stand the pressure!

Compared with Dixie, Sabre's brand and strength are much larger.
Sabay has more than 40,000 facades worldwide, far exceeding KFC and McDonald's.
Of course, in terms of profit, the three of them are not much different.
But in the Chinese market, Sabre is not a bit worse than McDonald's and KFC.
KFC has more than 5,000 stores, McDonald's has more than 3,000 stores, and even Dixie has more than 2,000 stores, but there are fewer than 800 stores.
This makes the game Baiwei who is aspiring to make a big contribution in the emerging market of China very annoyed.
In developed countries, the opening of Sabine has reached the extreme. If you want greater and better development, you have to work hard in emerging markets.
Huaguo, a country with a population of 1.5 billion and a vibrant economy, is naturally a market where Sabine has always been optimistic and has always wanted to continue to attack the city and expand its market share.
It is a pity that Sabina is obviously unacceptable in China. People are not very interested in this kind of hot dog sandwich that they buy and eat.
In order to further cultivate people's interest and habits, Cyberpharm did not make less advertisements or invest less in publicity, but the effect was not good.
Now McDonald's rapid progress in this period of time, let them see hope.
Even if the products they sell will not exceed McDonald's, but this brand has become known throughout the country, everyone knows that there is such an existing fast food brand, which is still of great significance to Subway.
After all, the business strategy of Sabine is franchising.
If everyone thinks that Sabina is good and they all come to join the store, then they will be able to grow and grow like a snowball.
Opening 5,000 stores a year is not a luxury.
Therefore, the headquarters of Cyberpharm directly issued a death order. Even if the price is high, as long as Shen Huan dare to mention it, he will quickly be satisfied.
Shen Huan certainly did not agree.
Not only did he not agree to the game, but even Dixie refused.
The reason is still that.
After the event, many media have also reproduced it.
"Since they agreed, unless they were sorry for me first, otherwise I did not want to breach the contract. This is an insult to my life principles. Life is alive, money is not the most important thing."
This sentence made many people vomit.
They said that you, Shen Huan, are already rich billionaires with a net worth of more than 1 billion yuan, but of course you can care less about the money.
We have so much money for you, it is still the same as comparison, saying that money is of no use to us.
But more people still express the attitude of appreciation.
Especially foreigners, they admire Shen Huan's spirit of respecting the contract.
Under their positive publicity, Shen Huan's fame became even more positive.
At the same time, McDonald's pressure suddenly increased.
Is not saying that Shen Huan has put pressure on them.
McDonald's senior executives themselves said that they did not receive any call from Shen Huan about the contract, just like the high price digging did not happen.
But the media are the people who are always looking for something, not to mention the fact that there is such breaking news.
The media caught McDonald's has not responded positively, and made a lot of hype and comments.
The central point of their comment is whether Shen Huan is worth the McDonald's additional contract, and why McDonald's has not expressed his renewal. Is it just to use Shen Huan's most valuable year and then abandon Shen Huan?
If it was before, then there is no problem.
Signing a year is a year, no one can say anything.
After, you, Shen Huan, have no commercial value, which is considered a bad luck for you, not a matter for McDonald's.
However, it is different now!
Shen Huan refused others' high-price contracts and stayed focused on the contract with McDonald's. Are you so stingy, just like Grand Terrace, don't say anything at all?
Look at how quickly Pepsi responds?
The day after being tried by Coca-Cola to dig corners, he immediately announced a nine-year contract with Shen Huan and doubled his treatment.
This is the person who does the big thing!
Everyone has a good perception of Pepsi, and feels that they are responsible and respond quickly.
How about McDonald's?
Both companies have started digging corners at a high price, but they have no response at all. This will not be the decision of Shen Huan, so I want to rely on Shen Huan for a year, and then just give up Shen Huan, right?
This is too shameless, too cold-blooded!
Shen Huan chose to insist on better conditions, but you are still turning a blind eye and pretending to be stupid. This is not something a big aspiring group should have.
At the beginning, there were only a few newspapers talking about this, and there were not many comments on the Internet.
But when the time comes to the third day, McDonald's still has no response, which makes people talk.
Countless netizens, including those in Europe and America, started to talk about McDonald's.
The pressure of public opinion is very heavy on them, even now their sales are still rising, but this reputation and praise have been questioned.
McDonald's is even more uncomfortable, Sabine once again high-profile claims that he has once again raised the price code, raised to 10 million a year, signed a 10-year bargaining chip.
100 million US dollars in single endorsement advertising costs, is already the largest in this fast food industry.
This has further become the last straw to overwhelm McDonald's psychological defense line.
On such a day, McDonald's stock plunged 2.7%, the market value loss exceeded billions of dollars. UU reading www.uukanshu. com
Then they couldn't sit still anymore, they quickly contacted Shen Huan and offered to amend the contract on their own initiative.
For the money sent by foreigners in vain, Shen Huan will naturally not refuse.
So the two sides quickly reached an agreement.
McDonald's also quickly disclosed the news to the global media.
Based on confidence in Shen Huan, McDonald's decided to renew the contract with Shen Huan in advance.
Contract renewal conditions are a total of ten years, and the annual global advertising endorsement fee is 8 million US dollars.
This is definitely less than the game Baiwei, but McDonald's game Baiwei is much more stable, do not worry that they will not be able to afford endorsement fees after ten years.
And McDonald's global development has always been stable, with few problems, which also makes Shen Huan more at ease.
As a result, Shen Huan had two contracts worth 80 million US dollars.
On McDonald's and Pepsi, Shen Huan can earn more than 1 billion yuan!
When the news came out, the wind of public opinion changed immediately.
Became everyone envious of Shen Huan can get so much advertising endorsement fees.
Although BMW and VISA did not move, Shen Huan's advertising endorsement exceeded US $ 50 million this year. It is indeed a model of making a fortune by relying on advertising endorsement!
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