Chapter 142: Promotion (1)

Chapter 142 Promotion (1)
"Remember what I said when I was in the meeting and deployment? I said, our goal for this event is to surpass Huayi. We must ensure that our sales data will exceed Huayi during the promotional period. Even if Huayi succeeds. The result? I feel ashamed to say it." Wang Xia continued without waiting for the planning director to stand up.
"According to the sales data of Huayi in the past few days that I understand, compared with the sales data of Summi International in the past few days, we haven't even reached half of the sales of others in these three days. Really, say this. I feel ashamed, ashamed, do you know that, if you knew it would be better not to promote, how much did the company spend for this promotion? Is this the effect of your large-scale promotional activities after spending so much money? Normally Huayi’s Sales are only three-quarters of ours. It’s good now. As soon as the event was completed, we didn’t even reach one-half of Huayi’s. If this event is effective, don’t I want to say? I might use Huayi to say If you feel dissatisfied with the matter, you may think that Huayi may have used some means to get the sales up, or that the data I got is inaccurate, right? Okay, then I will show you another data. The activity is three days. , Our department store’s daily turnover is basically the same as the usual turnover. On average, it’s only 1.2% per day, which is almost negligible. You know, these three days are legal holidays, even if Without activities, the flow of people and turnover in the mall will be a lot higher than usual. The reality is that the daily turnover for these three days is only 1.2% higher than usual. What does this mean? "Wang Xia said, staring at everyone on the scene.
"This shows that this promotion is completely bullshit, it has no effect at all, but it has a counterproductive effect. This is the planning plan made by your planning department? This is how we spent so much money and used such a large amount of money to make it. Promotional activities? Planning activities, there is no new idea, every time a group of singing and dancing groups who do not know where they are invited to sing and dance on the stage, once, twice, still the same, your planning department's salary It's really profitable, and there is no need to worry about it. If this is the case, what do I want your planning department to do? I might as well contract out the planning business to a performing arts company. You can take a look at others and see Huayi. Let’s take a look at how successful people are doing the planning activities this time. If this continues, it’s not that we will defeat Huayi, but that our own market share will be robbed by Huayi. Then, let’s see The only thing left for American International is to close its doors."
"According to what I said at the beginning, everyone in the planning department will deduct the bonus for the next three months. If you are dissatisfied, submit your resignation report and leave. At the same time, you, now pack your things and leave." Wang Xia said Pointing directly at the head of the planning department.
The director of the planning department may have known that he will have this day, and he must have known the company's sales data. After listening to Wang Xia's words, he sighed, stood up, and walked slowly outside the meeting room.
"However, this entire planning activity is not without highlights, the highlight is Monihui underwear shop. Like all stores, Monihui underwear shop also launched promotional activities during the Mid-Autumn Festival. And everyone knows, Before this event, the sales situation of Monihui underwear shop was very bad. It has reached the point where we have to contact the brand to close this shop, but you know that during the three days of this event, Mo How much is the daily sales of Nihui’s store? During the three-day event, the average daily turnover of Monihui underwear shop is ten times that of usual. This does not include the recharge of the membership card handled in the store these days The amount, if you count that, the figure should be close to fifteen times. Although the increase in the data is also due to the poor sales situation of Monihui before, the data is really in front of us. Why do people Can you make such a bad store like this all at once? All the stores are in the same mall, and all the conditions are the same. The only difference is that the planning activities of Monihui underwear store and the activities of your planning department are Separately. Fang Zhiqiang was the one who planned Monihui's activities. You should think about it for yourself, how long has Fang Zhiqiang been in the company? And he has never done planning work before, and he has not even worked in related companies. Yes. And what about you? All professionals, with so many people working together, should you think about it?"
"Many of you have seen the planning activities done by Fang Zhiqiang in the mall these days. In our opinion, it is indeed a bit nondescript. It is not a planning activity at all. It is too simple. But what did I say to you? I don’t care what method you use, as long as it is effective. Facts have proved that Fang Zhiqiang’s work is useful, but what you professionals do is not good. You should think carefully about what is planning. ."
"I've always said that rewards for merit will be punished for those who have done it. Fang Zhiqiang did a very good job this time, very well. According to my promise before the meeting, Fang Zhiqiang, after the meeting, he went to finance and collect 30,000 Block bonus, in addition, from now on, you will be the director of our company's planning department. From now on, you will be the sole director of the planning department. Starting today, your salary and benefits will be based on the ministerial level." Wang Xia Watching Fang Zhiqiang speak.
"Huh?" Fang Zhiqiang's eyes widened after hearing Wang Xia's words. He couldn't believe his ears, feeling that he was listening to a joke.
Not only Fang Zhiqiang was the only one who had this idea, but also everyone present.
"What's the matter? You think I'm very trivial, right? Yes, Fang Zhiqiang is a newcomer to the company. He has been in the company for a few days, and he has never done any planning work. It is really shocking to let him be the director of the planning department directly. No? But I told you that in my eyes, there are not so many rules and regulations. Our company is a civilian enterprise, not a state unit. There are not so many rules. I don’t care about your qualifications, diplomas or anything. As long as you have the ability, you can To complete the task given to you by the company and create benefits for the company, in my opinion, you are the most suitable candidate. What does this event of your planning department show? It means that the director of your planning department is a idiot, and Fang Zhiqiang can make a The achievement of such a result in a small underwear shop within a few days fully demonstrates his ability. He has this ability and this position should be done by him. If next time it proves that he is not capable of sitting in this position, I will I don’t hesitate to let him dismiss the class and replace him with someone who is more capable. There are not so many rules here, and there are only those words. Whoever is capable I will let him sit in a row. If there is a dissatisfied person, you can find someone The opportunity to prove to me that you are more capable of sitting in this position than him. If you can prove that you are more capable and more suitable to sit in this position than Fang Zhiqiang, then I will not hesitate to let Fang Zhiqiang dismiss the class and give you this position. , If you are not able to prove this, then please honestly obey Fang Zhiqiang's leadership, otherwise, I will let you go." Wang Xia looked at the people in the planning department coldly.