Chapter 1249: Santana

Susan. Kletten. Quant, the eldest of the Quant family, one of the main heirs.
Many people have never heard of the low-key family of "Quant", but Tan Zhenhua, who has done some homework beforehand, knows it. Although the Quand family is very low-key, its wealth and influence are a little bit better than that of the Porsche family. Not bad, because the three heirs of the "Quant" family hold 49% of the shares in BMW, and they are undoubtedly the largest shareholder!
Well, in the history of his family, there is another product that is well-known in China and is also produced by the company he controls-the famous Mauser rifle.
what? You don't know what a Mauser rifle is?
Did you eat those chickens for nothing? !
Well, in China, people usually call it another name-98K.
If you don’t know anymore, I can only think that your village is connected to the Internet...
In addition, the Quandt family was once one of the main shareholders of the Mercedes-Benz car factory until Susan’s father Herbert. Quandt sold all shares of Mercedes-Benz in 1959 and "Allin" BMW.
As Herbert. One of Quandt’s heirs, Susan. Kletten. Quanter’s personal ownership of BMW accounts for 12% of the company’s total share capital. This beauty is definitely an important figure in West Hans Motors and the entire industry. So after she asked questions, even with Tan Zhenhua’s sharp teeth, she must be careful. Think carefully before you can explain to this Miss Susan how Santana sells for sky-high prices in China.
Even if there is no memory from a previous life, Tan Zhenhua is actually quite familiar with this car, because the prototype of this car is actually the American version of the "Passat B2", and it was manufactured by Volkswagen at the production base in California because of its durable leather. , Economical, so it was once very popular in California. When Tan Zhenhua first arrived in San Francisco, the streets of the Bay Area were everywhere, but now it is rare, and it has been replaced by its new models and more fuel-efficient Japanese car manufacturers. Products replaced.
And Tan Zhenhua knows very clearly the retail price of this car in the United States, because he specifically inquired out of curiosity-the basic model starts at US$8,000, which is converted into West Hans currency, which is about 14,000 marks.
Tan Zhenhua actually knows the reason why Santana was sold so expensive in China. You can see it simply by looking at a set of data. In 1982, Modu Automobile Manufacturing Co., Ltd. and Volkswagen jointly invested in the Santana car from West Hans. CKD (imported and assembled with original parts) was produced. On April 11, 1983, the first Santana sedan produced in China was rolled off the assembly line, which marked that China had finally started to produce cars close to the international mainstream level.
But this is only the beginning of the puzzle.
For the China Automotive Industry at that time, the processes, standards, and systems of the modern automotive industry were completely blank. What's more frightening was that the supporting capacity of parts and components was close to zero. None of the parts produced by the core enterprises of the company can meet the quality acceptance standards of West Hans!
If you are behind, you have to admit and learn. Huaxia people are also good at learning. After seeing their own shortcomings, through learning from West Hans, Huaxia’s assembly process, process, technology, and vehicle quality have improved rapidly. However, On the other hand, the localization of parts and components is struggling.
By the end of 1986, the localization rate of Santana reached 2.7% (historical facts). Yes, you are right, classmates. It took two full years to realize it on Santana with the ability of the city with the strongest industrial foundation at that time. The localization rate of China is just a little bit. Well, it can be described more specifically. There are a total of 4 parts that have been localized, which are known as the "four major domestic products". They are tires, radios, antennas, and signs. In addition, all other parts have to be imported!
Everyone knows how strong China Xia’s demand for foreign exchange was then? In this case, it is necessary to spend extremely precious foreign exchange to purchase auto parts. It is conceivable that the output at that time must be very limited-in fact, it has been since the first car rolled off the assembly line in April 1983. By the end of 1986, Huaxia had produced less than 10,000 Santana. The average annual output was more than 3,000, and the average monthly production and sales volume was less than 300. Seeing this number, students should also Understand? In other words, if any car factory in China can sell 300 cars in one month, this factory must have been tough.
The monthly production and sales are only 300 cars, a large number of employees have to be supported, the book is profitable, and fixed assets have to be depreciated. Don't you have to sell Santana at the price of the BMW7 series?
Fortunately, the Magic City government has also seen that this situation cannot be sustained. Besides, with the increasing pace of Huaxia’s reform, the demand for cars in the mainland has gradually increased. The original state of Santana has been increasingly challenged. Many domestic automakers have begun to eagerly try to persuade governments at all levels to introduce the production lines of other models, and the trade of imported vehicles from foreign countries is also continuing to heat up. Facing this challenge, the city government finally made up its mind and joined the Ministry of Industry and Information Technology this year. , With the strength of the city and the whole country, began to deploy the comprehensive localization of Santana.
In the history of Tan Zhenhua’s previous life, the
localization of Santana
action was a major and historically significant action. Starting in 1987, through a full decade of hard work, by 1996, China Huaxia finally realized the Santana car parts. The goal of localization rate of 90%, the establishment of a complete auto industry supply chain supporting system, it is the successful implementation of this action that has made China's overall manufacturing industry a major step forward, with processes, standards, and quality. Management, etc. have achieved compliance with international standards and completed the transformation of the entire system.
As the so-called "accumulate and develop thinly", ten years of foundation, ten years of tempering, ten years of take-off, more than 30 years after the start of the "Santana Localization" plan, China's auto parts has entered the top four in the global market. Realizing sales of more than 4 trillion yuan, over 10,000 large-scale manufacturers, and more than 100,000 small and medium-sized parts manufacturers. It is precisely because of this good foundation that since 2009, China has surpassed the United States to become the world's largest automobile manufacturer. And the country of sale, and has been winning this crown.
After holding back the reasons and prospects that could not be explained to Miss Susan, Tan Zhenhua finally said with a wry smile: "Susan, we don’t have gold everywhere in China now. Well, in fact, our country’s current per capita income level is. It can only rank up to more than 80 in the world, but what I want to say is that it may not be long before our China will become the country of gold everywhere in your mouth. The earlier the people who lay there, the more likely to discover the largest The gold mine, you see, the successful adventure of the Porsche family has already illustrated this problem."
Susan nodded softly and said: "I have to admit, Eric, the success of the Porsche family and your appearance made me realize that the situation you mentioned is possible. In fact, our BMW has already started. After exploring the China market, through our agents in Hong Kong, we are currently exporting cars to China in the form of complete vehicle sales. However, the current sales performance is not good. We have analyzed the reasons and found the most important impact The factor should be your China's auto tariff policy-your China's current auto import tariffs are really terrible, my God, the tariff for displacement below 3.0 liters is 180%, and the tariff for those above 3.0 liters is 220% (historical data, author's note ), Eric, such high tariffs are rare in the world, which greatly restricts the expansion of our BMW business in China."
Tan Zhenhua suddenly realized that he finally knew what the abacus was for the beauty who was blocking the road. She wanted to lobby China through herself to reduce the tariff on imported cars!