Chapter 273: The development of handheld learning machines

A week later, Jingzhi Zhiduoxing's loan came down, and some 50 million of the company's assets were mortgaged for the company's daily operations.
Zhang Yang also borrowed a sum of money from the shares he held and transferred it to the bank on the other side of Xiangjiang. The money would soon be converted into US dollars and transferred to the United States.
The company had money and immediately started the publicity of the second generation of Wenquxing. At the same time, it was announced that the second generation of Wenquxing will be listed soon, and the function upgrade part was described in detail.
At this time in the domestic handheld learning machine market, Wenquxing is the industry leader, and the second is a brand called "Golden Vision". Zhang Yang glanced at the company's information, isn't it the one who founded Wen Quxing in the previous life.
But now Wenquxing's trademark is already owned by Zhiduoxing, and they can only re-register a trademark Jinyuan. Relying on low prices, they also occupy a large market.
There is also a third brand that Yu Yang did not expect, that is Yuxing. On the Chinese and English computer learning machines, Yuxing ranked second in market share, and some designs also made people shine.
It's just that in the previous life, Yuxing didn't remember making products like Wenquxing. This life looks different.
Of course, at this time, not only these three brands are on the market, but the market share of these three brands exceeds 95%.
There are also some miscellaneous brands, assembled by local small factories, with poor performance, and some are simply counterfeit goods.
There are also two Treasure Island brands, but they are not selling well, the product performance is not high, the price is not cheap, and there is little reputation, and naturally it will not be liked by consumers.
When most people buy some big items, they will want to pursue brand-name products. For example, if you buy a TV, you will always pursue a big brand and feel that the quality is good and you can use it for a longer time.
The price of the handheld learning machine at this time is hundreds of thousands, which is definitely a big deal for families with an average annual income of only a few thousand yuan.
Wenquxing has the highest sales volume, the highest profit, the highest visibility, and the highest expenditures in all aspects. Such as advertising, research and development costs, sales costs and so on.
But it is precisely these high costs that support Wenquxing's high profits. Many people think that the price of products on TV commercials is a little higher and normal. What about brand-name products? As everyone knows, it is precisely because of the cost of advertising that the prices of those things have risen.
When producing a brand of handheld learning machines, Zhang Yang actually saw the three characters of Xiaobawang.
This company has not gone bankrupt? Although it was not deliberately targeted before, Xiaobawang’s game consoles and computer learning machines are selling very poorly. It must have lost money. How can there be funds to develop new products?
Turning the information backwards, I really saw the remarks made by Duan Yongping.
It turns out that Xiaobawang still sells game consoles. Since Zhiduoxing ceased production of the old 8-bit game consoles, Xiaobawang's market share has been rising.
Although the selling price is getting lower and lower, the profit margin is getting lower and lower, but the increase in sales volume also makes them make a lot of money.
Surprisingly, the rice cookers and frying pans produced by Xiaobawang are sold well in Nanyue. Many people really think that Xiaobawang is a brand and the electrical appliances it produces must be good.
So although it failed on the Chinese and English computer learning machine, Xiao Ba Wang did not go bankrupt. After the local political axe made a loan to Zuobao, Xiaobawang survived.
Zhang Yang also felt it didn't matter that Xiao Bawang did not disappear. Even if the little bully disappears, there will still be companies like little bully and big bully.
As long as you can see profits, there will be no lack of competition.
I just didn't think that Xiao Bawang seemed to have identified Zhiduoxing, what did they do and what did Xiao Bawang do. Perhaps it cannot be said that after all, Xiaobawang still produces many household appliances.
In addition to the handheld learning machine, there are also professional handheld translation machines on the market at this time, not only domestic ones, but also some foreign products.
China's market is gradually opening up, and more and more foreigners will enter here. Not only many Chinese people do not understand foreign languages, but also many foreigners do not understand Chinese, they all need this product.
Many brands of some handheld electronic dictionaries of the previous life have not yet appeared. I remember that after 1998, many enterprises restructured, workers were laid off, and cadres went to sea, which resulted in a large number of companies that year.
Many technical cadres, in the future, rely on their own knowledge and mix well. At that time, it was also a year of vigorous development of Chinese brands. Many brands appeared in many tight products, and the quality was not bad, not those inferior products.
But in this life, I am afraid that the brand of Wenquxing will be reduced because of the earlier development, the market has been occupied by companies such as Wenquxing, and they want to develop it, it will be more difficult.
At the end of the document, there are some product performance comparisons. The highest five stars, the lowest one, Wenquxing are five stars in many terms, even this second-generation new model, there are some features that are not available in other products.
However, some products have better functions than Wenquxing, and this is where Wenquxing should improve.
Zhang Yang nodded and closed the data. Duan Yongping has done a good job in this regard, and even thought of some places he didn't expect.
Of course, this is also related to the increase in the manpower of Zhiduoxing in Beijing.
Duan Yongping has recruited many professional talents, including system development, sales, translation, hardware research and development, and even special design.
Zhang Yang only remembered mentioning it with Duan Yongping once~EbookFREE.me~ It is important for consumers to see the product at first glance. Duan Yongping made some changes in packaging and design.
Nowadays, the color of Wenquxing's shell has been increased a lot. Not only there are various colors, but also a transparent shell has been added to learn from Zhiduoxing Z. And it has become smaller. It's not that the screen has become smaller, but that the product has become thinner.
The batteries used have also changed from ordinary No. 7 batteries to current button batteries. Although the cost has increased, it has made the product smaller and easier to carry.
This change also made Zhang Yang very happy. The rapid development of button batteries is very important to him. Not only Wenquxing can be used, but also electronic pets and Zhiduoxing handhelds can be used.
This can make the product smaller and lighter. As for the price of button batteries is much more expensive than ordinary batteries, this is no longer within the scope of Zhang Yang's consideration, because it is consumers who consume batteries, not him.
What's more, the price of button batteries will definitely continue to fall. Just like ordinary batteries now, there are many price gaps, and consumers can choose their own.
Soon, the second generation of Wenquxing went public.