Chapter 407: Tough Sega Bandai

Sega Bandai had a hard time at this time. Although Ogawa received control of the company, it really regarded the company as a shareholder, but his relationship with Microsoft was stiff.
Microsoft does not do system translation, software translation and other work for them, so that the time when Sega Bandai Uranus is pushed to the European and American markets has been greatly delayed.
The original plan was to introduce it to the North American market in May this year and to the European market in July. Now it seems that it will be even faster to go to the North American market in July.
And their time to market in Europe may be postponed to October, when the Zhiduoxing G2 should be listed. Competing with Zhiduoxing G2, to be honest, Sega Bandai has no confidence.
After all, this is an industry king who defeated a 64-bit machine with a 32-bit machine. The new generation of game machines has once again crossed a level. How many players are looking forward to it.
At present, Sega Bandai has started to advertise in the American market. In fact, their speed to market has been faster than in the previous life. Because they have the animation copyright of Bandai and more adaptation games, they will not let them fall into the market again. The performance of game consoles is good, but there is no dilemma of good games.
It's just that these are just plans at the moment. Whether it will be really late or not is not necessarily the case.
Microsoft has emotions for Sega Bandai, and Sega Bandai has emotions for Microsoft. Because they found that Microsoft seems to be in contact with Songxia.
Before Songxia, it was the main force of the 3DO camp, and it is also the best selling model of this type of game console. It is also similar to their Sega Saturn.
However, because of his business philosophy, he disagreed with the other shareholders of 3DO and later quit. However, Song Xia did not give up this market, but did not have the confidence to challenge the beam like Sony.
It was at this time that Microsoft's relationship with Sega Bandai was cracking, so Song Xia took the initiative to contact Microsoft and expressed his willingness to provide hardware technical support for the game console developed by the other party.
Songxia is also one of the giants in the field of consumer electronics, and also has experience in the development of game consoles. It also designed the second generation of products for 3DO, which made Microsoft very happy.
With such partners, the development of new products is just around the corner. Sega Bandai doesn't want to be controlled by us, then we will get rid of you and make your own game console.
It's just that Microsoft doesn't know another news, that is, Songxia is still working with Nintendo. Nintendo collaborated with Philips on the N64, and the performance was average, which made Nintendo feel that the technology on the Philips side was not very good.
In the field of consumer electronics, Philips is indeed top-notch, but more of Nintendo’s top engineers are islanders, and there are certain obstacles to the exchanges between the two sides.
Then it is obviously easier to find a manufacturer in an island country to cooperate with, and it can be completed faster. Just like Sega Bandai looking for NEC cooperation instead of 3DFX, there are also considerations in this regard.
Microsoft did not know the news, nor did Nintendo say it, but Sega Bandai knew. After thinking about it, Ogawa might be able to use it to bring Microsoft back to his camp.
With the addition of Microsoft, the Big Mac, it is obviously of great benefit to the development of Sega Bandai, even if the other party has more money to divide, it does not matter, it is always stronger than the slow sales of the product.
Thinking of this, Ogawa finally grabbed the phone and called Microsoft.
"Mr. Gates, I’m Ogawa, and I think we need to talk."
Bill 61 Gates has been waiting for Da Chuan Gong's phone. He knows the result of the suspension of cooperation between the two sides, and Sega Bandai will definitely be affected more.
The game project team that Microsoft has set up for this will surely fall into losses, but it doesn't matter. Losing billions is a small matter for Microsoft, and their annual profit can be billions of dollars.
Contact with Songxia is also an option. Once the trouble with Sega Bandai is complete and the contract is torn up, then Microsoft's game project team cannot be wasted.
Bill 61 Gates intends to let Microsoft make the game console by itself, which can be considered as entering the hardware field and accumulating some experience for them to make notebooks and other products in the future.
In this regard, it also has the support of major shareholders such as Paul 61 Allen. Although Paul 61 Allen opposed the game industry, he was supportive of entering the hardware industry.
As long as you can guarantee that the project will not lose money, or that there will be very little loss, and you have accumulated some relevant experience, you will not lose money.
But if you can directly buy Sega Bandai, it will obviously be more cost-effective. So Microsoft has been doing project development, but it has not been announced.
They are waiting for Sega Bandai's attitude, and now it seems that Sega Bandai's clothing has softened.
"President Okawa, I was surprised to receive your call. Why, did Sega Bandai agree to sell the shares to Microsoft?" Bill 61 Gates leaned on his chair and lit a cigar.
"Mr. Gates, Sega Bandai has never objected to the sale of some shares to Microsoft, but this requires shareholders to discuss. At present we have not negotiated a suitable result. After all, Bandai’s original shareholders do not follow my persuasion."
"But this does not affect our cooperation, right? After all, Microsoft can also make money ~ EbookFREE.me ~ can also accumulate experience in gaming."
Bill 61 Gates is not happy, you don't sell shares, what call do you call me?
"President Okawa, I think you misunderstood, and help Sega Bandai to develop the system or something, and there is not much profit. This part of the revenue, even less than 1% of Microsoft's revenue, can be discarded at any time."
"Or we can develop the game console ourselves, if necessary."
Ogawa Kung knew that Microsoft was developing a game console project at this time, but I am afraid that Microsoft would not think that the target of cooperation is also prepared by both hands?
"Mr. Gates, is Microsoft planning to cooperate with Song Xia? I have a few points to talk about here, please consider Mr. Gates. First of all, Song Xia did 3DO before, and the production and sales of 3DO, including follow-up evaluation , I think Mr. Gates is also clear."
"Second, is it true that Songxia cooperated with Microsoft? Has Microsoft considered it, and Songxia will tear up the contract at any time? If I tell Mr. Gates, Songxia is still working with Nintendo to develop a new generation of game consoles. What is the idea?"
"The last point, Songxia has never given up on developing their own game consoles. They saw the success of Niuni. They think that their strength is not weaker than Niuni. Will they not be jealous of that profit? Microsoft can cooperate with Songxia for a long time. ?"
Bill 61 Gates put the cigar on the ashtray, and Songxia was still working with Nintendo, which he didn't really know before. In this case, it is necessary to consider carefully, or whether to consider cooperation with other companies, such as IBM or something?
But still that sentence, leaving Sega Bandai, Microsoft is not worried about not finding a partner. But without Microsoft, what does Sega Bandai look like now?
If you want to continue cooperation, you must show sincerity!