Chapter 517: The gap is growing

When Zhang Yang played games every day, gBa was officially listed. After the first week sales report was received, he stopped paying attention and continued to play games.
The legend developed by the Zhiduoxing Group is still different from what he remembers, giving him some freshness. Although the game can't be compared with the game on Zhiduoxing g2, there are more changes, bigger maps, and more online people.
Occasionally PK with someone and cut down the other party, but still makes Zhang Yang feel very cool.
The reason why Zhang Yang is so relaxed is because the sales of gBa are very low. The sales volume of z4 has already surpassed 10 million units, and is rushing towards 20 million units.
And gBa is scheduled to sell only 1.2 million units in the first week, or global sales.
For the global synchronization of gBa, Nintendo added a lot of research and development costs and spent more publicity funds, thinking that this product can be fired, but did not expect such poor data.
Once Nintendo's gB was only in one market in the island country or North America, it could create hundreds of thousands of sales in a week. When the two markets are added together, it can break millions in a week.
Now it is the global market, which is only such a point, and it is still scheduled, which means that gBa has lost.
Nintendo was a bit confused, and they clearly promoted well. There are also sequels to the series of games. I also bought many popular 32-bit games and ported them to gBa. Why do consumers still not like it?
He overlooked one thing. At the beginning, Zhiduoxing g started with 32-bit games, and only did 2D games, not 3D masterpieces. Leng is relying on the fun of the 2D game, surpassing the Punny Ps1, surpassing the Nintendo n64, stepping on 3Do and Saturn, because they have achieved the ultimate in 2D games.
In terms of the 32-bit game camp, Nintendo is at an absolute disadvantage compared to Zhiduoxing, especially 2D games, which can't be compared with Schneider.
Nintendo has lowered the price of the handheld, but the price of the game cannot be lowered because the price they bought is high. No way, in order to expand his game camp, Nintendo had to do some discount business, so it also needs to make up for the loss by price.
However, the game on the Zhiduoxing z4 is relatively cheap, and the quality of the storage cF card is also better. It can also be formatted and used in other places.
What's more, the design of the z4 is extremely novel. Many people say that this design is worth fifty dollars. So even if the price is high, they are willing, the screen is still bigger.
Nintendo originally wanted to make up for the gap between gBc and z3 on the 32-bit handheld, and let people re-recognize their status as the king of handhelds.
Even this time gBa also used the strategy of linking with ngc, the development cost spent a lot of money, but it still failed.
As can be seen from the first week of sales, everyone does not care much about the linkage, because there are not many players who originally bought ngc. The overlord of the 128-bit video game console is still Zhiduoxing g2.
Can linkage with failed products drive sales?
The market for video game consoles is different from that for handhelds. Although linkage is a feature, there is no harm. What's more, Nintendo is still those game characters, such as Super Mario, and constantly, everyone is getting tired of it.
It's a game where a villain goes through the game. Every story is similar. How attractive is it?
The game of Zhiduoxing is different. For example, KoF will add some new characters and teams every year to give everyone some surprises. At the same time, there are stories such as comics and animations, which make everyone more like it.
Although the KoF series of anime is not profitable at this time, it can keep the KoF game hot, and some surrounding dolls and clothing can also bring profits to the company.
This is the benefit of owning copyrights. Relevant derivative income will last for a long time and extend the life of copyrights.
The 32-bit game of Zhiduoxing, the cost is relatively cheap, and naturally can be sold cheaply. Everyone knows that it is impossible to play one game all the time when selling a handheld. You always have to buy a new game. So is it cheap and fun to buy games, or is it more expensive to buy games?
So this time Nintendo's plan to regain status on the handheld can already declare failure.
Before the gap between z3 and gBc was not so big, this time gBa was listed later, the gap opened by z4 was even greater, many professional media spoke languages, and z4 would occupy 70% of the 32-bit handheld market.
This was seen by Sega Bandai, but Ogawa did not agree. What happened to those media, we all said that Sega Bandai will launch a new handheld this year. Co-authored, you haven’t included our sales at all?
Zhiduoxing z4 sold 30 million+, Nintendo sold 12 million+, then we can’t sell one one?
Compared to Schneider, Sega Bandai has experience in research and development of handheld devices, as well as related technologies. As long as the appropriate electronic components are purchased and assembled, it can be a handheld.
They have also planned, the screen size should be comparable to Zhiduoxing z4, the use time is longer than that of Nintendo, the game price is similar to that of Zhiduoxing, at the same time in-depth development of their own animation copyright, and they can transplant the Tyrannosaurus game to their new On the handheld.
Okawa Kung also adjusted his psychological expectations. He hoped that the new handheld could be sold 20 million units to ensure no loss, and then mainly to accumulate successful experience and prepare for the next generation of research and development.
After all, all previous Sega handsets failed, and none of them made money. There is even more painful experience that the color screen machine was defeated by the black and white screen handheld.
On the Niny side, Kudaragi Kin personally watched the company's handheld R&D progress. They also planned very well. For the first time, they did not want to be able to make a big sale, but it was enough to protect the capital.
The price of the machine can be reduced appropriately, after all, they still have the copyright of many 32 games ~ EbookFREE.me ~ can rely on the game to pay back.
When they wanted to be a 32-bit game console, they thought that one day they would be a 32-bit console, but they didn't expect this day to come so fast, and the hardware technology has been progressing faster and faster.
The idea here is simple. Try to launch the handheld at the end of this year or early next year, test the market, and then make up for some shortcomings based on market feedback.
There is no game console that everyone likes, and no one dares to say that it has no shortcomings. All you need to do is the most powerful game console of your time.
There is even an idea that they can combine other electronic products with handheld game consoles to add new functions, so that the price of the handheld can also be increased.
Hardware does not make money, that's what Nintendo thinks, their Ps2 price is so high, can't they sell? Although it is not selling as well as g2, but making money, the R&D cost will be recovered quickly, and the future production cost will be lower and lower, and the profit margin will be higher and higher.
Now that Cheney has entered the gaming industry, he will never miss a handheld game console. At the beginning, Chang Ni could start from scratch and gain a firm foothold on the video game console, so it must be successful on the handheld!