Chapter 522: More than 1 loser

Jiu Duoliangmujian looked at the sales statistics of Ps2 in the Chinese mainland, and some regretted that the Chinese mainland market was classified as a second-tier market.
They classify a few markets, such as North America, island countries, South Korea, Britain, and France, as Class I markets, classify some markets such as Eastern Europe and Australia as Class II markets, and classify countries such as India as Class III markets.
There are four more tragic markets, that is, regions with extremely low purchasing power.
Originally, the China mainland was classified into three types of markets, meaning a generation of products, which may sell less than one million units, but the monthly sales will definitely exceed 30,000 units at the beginning.
To this end, Niny specially launched a lot of games in Chinese, knowing that there are many video game consoles in mainland China, which is also their target market.
Their plan is to rely on sales promotion within a year, so that Chang Ni Ps2 will be sold to about 500,000 units in China. Even if it can't be reached, 300,000 or 400,000 units will not be a problem.
But who would have thought that a ban on game consoles appeared in China, TV game consoles were no longer allowed to open game halls, and home game consoles could not compete with Zhiduoxing g2. Some of the game discs they translated were naturally completely unsold.
In the island countries and North America, every player who bought the Pony 2 has purchased at least four games or more, and will definitely increase in the future. They predict that they can reach more than twelve games.
However, in the mainland of China, their Ps2 sales were only more than 90,000 units, far below expectations, and the average purchase of game discs was only two.
He asked the agent why the game discs in the Chinese market cannot be sold? Old games have been playing for a long time, don’t you feel tired? New games are more fun, they don’t want to play?
As a result, the agent asked if there were any collections of those games, that is, several games on one CD. If there are any, they may be sold well in China.
And I also hope that the price of the game will be lowered again, and I think the price at this time is too expensive. There are about 1,000 pieces of a game disc, not many families can afford it.
Although some people in China have become rich and their monthly income has exceeded 10,000 yuan, they are very different from developed regions in Europe and America in terms of consumption.
They are more willing to invest money in food, clothing, housing and transportation, and in the education of their children, but are less willing to invest in entertainment.
Jiu Duoliang Mujian couldn't understand it. When he went to the China Market to investigate, he clearly remembered that the people over there played a lot of cards, and he was willing to spend money on buying clothes and snacks for the children. He even heard that the children there It is possible that the New Year's money is enough to buy a game console, which is impossible in their island country.
Where do they know that their children's New Year's money is often "helped" by their parents, and the children really don't have much money.
Even if there are, who dare to spend so much money to buy a game console, it is definitely rare, and it is more likely that they will be taken back by their parents as soon as they are bought back.
You can buy food and clothing, but you can’t spend so much money on it.
At first, the company looked at the rise of Zhiduoxing in the Chinese mainland market, and believed that the economy of the Chinese mainland began to develop rapidly, and there were more and more middle-class families, so the sales of home game consoles would definitely grow rapidly.
Unexpectedly, Huaxia would come up with a ban. It is not just them. Zhiduoxing's sales have also dropped significantly.
However, Zhiduoxing also has z4, the price of the handheld is relatively cheap, and the game is also very cheap. Some families buy this game console for their children. Other children stole it and hid it for fun.
However, there is no handheld, but their PsP has already been established, but it is still under development. When it will be successful, it is still uncertain.
For the Chinese market, Chang Ni invested a lot of money, and now even the research and development costs can not be recovered, let alone the cost of publicity.
Nintendo, like Schneider, also believes that they have a certain foundation in China. After all, China has many red and white machines, imitating Nintendo's Fc, and they have a natural brand advantage.
And in terms of games, many of them are also sequels on Fc, which will certainly resonate with many players.
But their ngc also failed, selling less than Ps2, with less than 50,000 units sold. Of course, they are all in traditional Chinese. They don’t spend much money on the research and development of the host system.
Their sales in the mainland market are still handed over to the agency company, but the agency company is not strong enough, and its promotion ability is also poor. It is even more difficult for the marketing side to grasp the context of the mainland market.
The sequels of Super Mario and Contra were deliberately translated. They thought they could attract players from the mainland, but others were dismissed as soon as they heard the price of their games.
The cheapest is more than 1,200 yuan, which is too expensive. What's the Chinese version? There are more and cheaper Chinese games on the Zhiduoxing g2, and many games are also very fun.
It can be said that this game ban has caused the game console market that Huaxia has just begun to rise, and has quickly cooled down. Zhiduoxing is okay, well prepared, and also allows some companies to develop many 2D games, selling poorly.
Companies like Shunyi and Nintendo, who are just preparing to attack the Chinese market, will lose even more. They have one less Chinese system development than Zhiduoxing, but the cost of game translation is higher and the selling is worse.
The ban appeared so suddenly that it caught them off guard.
The two companies also sent representatives to communicate with Hua Xia's political axe. Why did Hua Xia want to issue this ban? However, the explanation given by Huaxia is just to restrict some business premises, and personal purchases are not restricted.
Moreover, China's own company Zhiduoxing~EbookFREE.me~ That is the industry's leading enterprise, they have accepted, why can't you two accept it?
So these two companies can only pinch their noses to recognize, but they chose to temporarily abandon the Chinese mainland market, no longer launch the simplified Chinese version of the game, sell those traditional Chinese and English versions, love to buy it.
Sega Bandai is very fortunate that they had planned to attack the Chinese market this year, and felt that some of their anime also has a certain influence in China. Perhaps their games can also be sold very well.
But as soon as the first game was translated, the ban appeared, and they stopped in time, so the only simplified Chinese version of the game they sold to the Chinese mainland was up to 2, and the sale was very bleak.
The ban on games by China's political axe has led to the loss of all four major game console manufacturers in the China market, and only Zhiduoxing chose to stick to it.
This is also Zhang Yang very happy, then after the launch of the next generation of game consoles, Zhiduoxing can almost exclusively enjoy this market.
Before that, let some online games cultivate players' interest in gaming.