Chapter 597: lead the trend

Wan Yan's MP4 went on the market. The name alone has attracted the attention of many people. It's just that manufacturers can see at a glance that this is not an MP4, but a portable video player.
But this is also surprising enough, there was no such product before. And this function is widely used, and it can promote many electronic products.
For example, digital cameras that have just become popular at this time can be upgraded to digital video cameras if video shooting and video playback can be added.
The combination of photography and camera functions will definitely attract more consumers and increase their revenue and profits.
Another example is that some PDAs have also added a picture browsing function. If there is a video browsing function, it will obviously sell better.
Everyone knows that in the future, there should be a portable product that can be compatible with all the functions of today's portable electronic devices, such as business office, translation, games, listening to songs, watching videos, taking photos, taking pictures, calling, etc.
These have already been realized on the PC, and with the improvement of technology in the future, it will definitely be able to get it to a small portable device.
Of course, there are many people who are skeptical about this and think it is impossible for at least two decades.
But Zhang Yang knows that in more than ten years, this can be achieved. Before his rebirth, the function of any smartphone was more powerful than many people can imagine. Even the performance of the mobile phone is more powerful than the current PC.
In fact, there are already game phones and smartphones, but game phones can only play some simple 8-bit games, and smartphones can't talk about anything. They have some simple office and Internet functions.
But with the development of technology, these performances will definitely be improved rapidly, because this is the performance that consumers need.
As for the performance that consumers need, there will be many companies doing research and development in this direction, constantly improving this technology. Either the performance has been improved, or under the same performance, the cost has been reduced to improve the market competitiveness.
At about the same time as Wan Yan, Archos also launched their portable video player. They named it PMP, but Archos found that their PMP seemed to sell better than MP4.
The first is brand awareness. Archos is a brand in France, and it has some popularity in Europe. However, if it expands to the whole world, the visibility is not as good as Wan Yan, the founder of VCD.
What's more, Wanyan's previous MP3 sold well, and now MP4 is launched, giving people a feeling of being an MP3 upgrade, which naturally occupies some advantages.
Brands and publicity are at a disadvantage, and even sales channels are at a disadvantage.
Wan Yan borrowed Zhiduoxing's sales channels and signed contracts with some electronic appliances retailers. At the same time, they launched multiple language versions and quickly established themselves in the global market.
Although no money has been made yet, the potential of this product has been seen by everyone.
The electronic and electrical giants in island countries such as Niuni, Songxia and NEC immediately started to do related technology research and development. Hope to be able to bypass Wan Yan's patent barriers and launch his own portable video player.
At the same time, it is also combined with the MP3 function, and is willing to follow the name of MP4, and promote it as soon as possible.
Anyway, MP4 is just a name, not a brand. Like the first company to name a TV, it is not the best seller.
There are also some companies that choose to directly crack two products on the market, Wan Yan's and Archos, regardless of his patents, let's crack it first.
After cracking, make a little change, then it will not work? As for the subsequent possible infringement of the defendant’s patent, we shall first seize us.
After being promoted by European and American media, many people think that China is the largest country for A-goods. In fact, the United States is the United States. The industry there is much more developed than that of China.
What kind of free bird in China, East View, is completely incomparable with that of North America, and the scale is far from it.
Not just some luxury goods, ordinary electronic appliances, as long as it is popular, there will be enterprises in the United States to follow the production, wait for you to catch me.
Some companies are even more ruthless, and they directly find a stranger to register, and then all the money they make becomes cash and take away. Someone comes to check, and the stranger becomes a dead ghost.
The real boss became a behind-the-scenes player and took away the money. After a while, you can start again at another place.
Let's say that MP3 format music download sites are not authorized. The first one to appear is in the United States, not China, and now the largest number is also in the United States.
There are also eighteen types of websites that are age-restricted in many parts of North America and even illegal. The largest number is still in North America.
Of course, some companies have chosen to contact Wan Yan, hoping to obtain patent authorization. You Wan Yan eat meat, shall we drink some soup?
Let's make this cake bigger together, can you do it all?
Just like the original VCD patented technology, Wan Yan did not have fewer licenses, and thus made a lot of money. By the time of DVD, there are more than Wan Yan's family who own the technology, but there are still many people who buy patents from Wan Yan.
Because the original VCD patent authorization contract included a clause, subsequent product patents must also be purchased from Wan Yan.
Companies like Shunyi are a bit curious, but they know that Wan Yan's major shareholder is also Zhiduoxing Group. At the beginning Wan Yan did MP3, and later Zhiduoxing did it.
Now that Wan Yan has done MP4, why is Zhiduoxing not moving? Is it the same as MP3, let Wan Yan do it first, and Zhiduoxing wait for a while to enter the venue?
In fact, the promotion of MP4 is much easier than MP3. After all, everyone is accustomed to MP3. Knowing the advantages of this product is much better than the Walkman.
It's just that they don't know that Zhiduoxing didn't do MP4, but also has related technologies, but it's just improving product performance.
Zhiduoxing's plan is to open up the grade with Wan Yan~EbookFREE.me~ Everyone is a high-end, a low-end, and they are the bosses of different grades, and the market is divided.
In a market, it is difficult for a family to dominate and occupy all markets, and there will inevitably be some competitors. Zhang Yang's idea is to compete with himself and exclude other competitors.
At present, everything is going well. Zhiduoxing's hardware development is progressing quickly, but the software is slightly worse. However, it is also planned to launch one first, relying on hardware performance, to occupy the market first, wait until next year, launch the second generation, and then sweep the market!
In July, Zhiduoxing MP4 went on the market, and its performance is stronger than Wan Yan's, and the price is twice as expensive.
However, with Zhiduoxing's brand effect, publicity offensive, and performance advantages, it also sold well and won market recognition.
Now, more companies want to make this product. It turns out that the price is high, everyone is willing to buy it, then hesitate, and hurry to enter the market!
Suddenly, many companies announced that they will launch MP4 this year, MP4 this product quickly became popular.