Chapter 619: Use the cheapest

The previous Nokia 1110 is a completely low-end mobile phone, abandoning the multiple functions of music, taking pictures, and surfing the Internet that were popular at that time. It is a mobile phone that can only receive calls and text messages. Of course, it is still added in it. A game called greedy snake.
This phone has achieved the ultimate price, with a retail price of 300 yuan, which is no longer cheap. At that time, the better PHS needed six or seven hundred yuan.
Mobile phones are cheaper than PHS, but copycats can't do it, which has greatly promoted the popularity of mobile phones.
Some people say that Nokia relied on this phone to develop many new users. And Nokia also promoted the brand, so that when more people buy mobile phones, the first thing that comes to mind is Nokia.
Moreover, Nokia also cleared its inventory and disposed of some backlogs of old electronic components. Although selling mobile phones did not make much money, it can clear inventory and expand brand awareness. These are all money. Nokia’s sales statistics are also one. Riding the dust, let their company's stock price increase.
Of course, Nokia has always achieved excellent quality. Even if the phone is made of plastic, it is still very resistant and the signal is not bad.
At the time, Zhang Yang also agreed with Duan Yongping's statement that the introduction of low-end mobile phones was not conducive to brand building. But they are a newcomer in the mobile phone industry at this time, where is there any brand advantage.
Have a look at their music phone? Other good mobile phone manufacturers have monthly sales of more than one million, including Nokia, Motorola, Bird, Ericsson, etc., and some hundreds of thousands of monthly sales, such as Schneider, Xiapu, Philips, etc. Even Dopod sells much better than Zhiduoxing.
At this time, what is reserved, to ensure sales and open the reputation is the king.
But their span is too large, a low-end, a high-end, lack of mid-range phones.
"Old, we still have to try to launch a mobile phone of about two thousand, a mobile phone of more than one thousand, plus a music phone and a low-end mobile phone to be developed, to ensure that we have ours in multiple price ranges. Products, giving consumers more choices."
"Well, the price of the new music phone should be raised to more than three thousand, then the camera phone will be about two thousand. The more than one thousand will also be featured, we will make the screen bigger and more suitable for the eyes. Bad use."
"Finally, this low-end, I hope that the retail price can be around 500 yuan or even lower. The main feature of cheap, so that more users can afford a mobile phone, willing to buy a mobile phone, making this phone into a lot People’s first mobile phone."
Duan Yongping thought about it for a while: "President, the price of camera phones is now relatively high, more than three thousand, we sell more than two thousand, the cost is very difficult, unless you reduce some hardware parameters, then the camera function will be a Gimmick."
Camera phone, then you must use the most mainstream 260,000 color screen now? To add a camera, it is necessary to increase the function and enhance the performance of the chip.
At the same time, there must be a simple picture editing function, and the screen cannot be too small, otherwise who will see the photos taken?
This production cost is certainly not cheap, and the technology related to the camera function must also be purchased with other companies. Too bad is not enough, the camera function is to be the main feature.
The selling price of this phone should be at least 3,000 yuan.
But in this way, they will have an embarrassing situation without products in the price range of about 2,000 yuan.
"Then don't need the camera function. In the design of mobile phones, make some other innovations and launch a mobile phone with about two thousand yuan. How to do it, you think about it yourself."
There are so many mobile phones in the market for about two thousand yuan, you can compare them and launch your own style.
Zhang Yang only knows that there will be more and more functions of the mobile phone, among which the MP3 function and the camera function are more and more used, and later the video playback function and the Internet function.
Then we will move from a functional machine to a smart phone. At that time, the development speed of mobile phones will be faster, and the market of hardware performance and software will be larger and larger.
As for the development of these things, Zhang Yang as the president, as long as he gives a direction, he will then leave it to others to do it. Those people have such high salaries and benefits, if everything has to be decided by Zhang Yang, they do not deserve to stay in the Zhiduoxing Group.
For two thousand mobile phones, Duan Yongping is not particularly worried. At present, mainstream mobile phones are about 2,000 pieces, costing 1,560, and the profit margin of manufacturers can be more than 10%.
However, it is too difficult for a mobile phone with less than 500 pieces. What is the cost of electronic components, as well as the cost of production and publicity? Can such a low price make money?
Forget it, since the president has decided on this matter, he will go ahead and execute it. Ask the company's R&D staff if they can meet this requirement.
The retail price is less than 500 yuan, so the production cost cannot exceed 400 yuan? It is too difficult to keep profits for retailers, distributors or agents, as well as logistics and promotional costs, and make money on your own.
After getting used to high-margin products, Duan Yongping is also not very used to making such low-margin products.
Back at the R&D center, he will ask Zhao Mingsheng to speak.
"Under 500 yuan? The theoretical production cost is 500 yuan. I can almost make it. The retail price is 500 yuan. How do you make a mobile phone?"
Zhao Mingsheng felt impossible, this was embarrassing him.
"Mr. Zhao, why can PHS be so cheap? We are only different in some components, in fact not much difference? And all materials can use the cheapest, to ensure quality."
Zhao Mingsheng stared at Duan Yongping: "Mr. Duan, are you kidding me? All materials use the cheapest, how can you guarantee the quality? If you do that kind of signal simulator~EbookFREE.me~ then you don’t need five hundred. I can make it for three hundred dollars, but this is different."
"You are also from a technical background, and you should know this. It is not that we do not work hard, but that it is not realistic now."
Duan Yongping also felt a little embarrassed, but still have to try. If you sell seven or eight hundred yuan, there is no price advantage.
"The screen uses the smallest gray screen, 1.8 inches is enough. The shell is made of plastic, just like our original handheld game console. The function is only to retain calls and text messages, and no longer add the function of time and calculator. Don't do anything else."
"In this way, the chip can also lower the grade and choose the cheapest. In terms of sound quality, the most traditional one can also be selected, and the voice of the call can be heard clearly. Nothing else is required."
"If you look at it this way, can you reduce the cost? Even on the three-proof function, it can be slightly reduced. Anyway, no one will throw the phone into the water, will not throw it on the ground, and will not let it fall."
"General Zhao, this is related to the development of the mobile phone business of the subsidiary of Yangcheng, please."