Chapter 625: Zhiduxing

During the May Day holiday, there is already the concept of Golden Week. Golden Week not only stimulates tourism, it also stimulates everyone's consumption.
Businesses have also seized this opportunity to start promotions, increase sales, and increase their profits.
The same is true of the mobile phone industry. The price of this brand is reduced, and another brand is given a battery. In the mobile and Unicom business halls, there are also activities such as buying mobile phone credits and opening cards for free.
The Zhiduoxing mobile phone not only gave the phone bill, but also gave the headset.
The earphones do not use the most mainstream black color on the market, nor is it very common gray, but mainly white and red, which looks particularly conspicuous.
Just like in the past few years, people who bought a BP machine like to hang it on their waists, and when they buy a big brother, the voice is very loud. When everyone has something that others don't, many people like to show off.
The effect of this headset is the same, let people know that you have electronic products in your pocket that can listen to songs.
Just two days ago, Sun Yanzi, the spokesperson for Zhiduoxing mobile phone, held a concert in the mainland. During the concert, she specially promoted it with Zhiduoxing mobile phone. This is the clause included in the endorsement contract.
All of a sudden, more people began to pay attention to Zhiduoxing's music phones, and many people began to wonder whether this phone is really that good.
Although the price of Zhiduoxing's mobile phone is relatively expensive, it also costs 3,000 cheaper, but it can also be used as an MP3, and it has more storage space and a larger battery capacity, which makes many people feel good.
Some people who were hesitant before, chose to buy Zhiduoxing mobile phones, and held the phones in high-profile, wearing headphones, walked in front of classmates, colleagues or friends, listening to the enviable voices of other populations.
"Wow, this is Zhiduoxing's mobile phone. I heard that it costs 3,000 yuan."
"It's okay, that is, it has a more stylish appearance, can listen to songs, and the battery is resistant. I will change it again next year." When speaking, the tone was very casual, showing a normal way of changing mobile phones.
Golden Week has passed quickly, and major manufacturers are counting their own sales, as well as other manufacturers' sales, hoping to make a comparison.
According to statistics from other manufacturers, they can only estimate a rough idea, but you can get detailed data by inquiring about the specially-managed IT products.
In the mainland market, Motorola is still the boss, but it is almost the same as Nokia. Bird is ranked third. Samsung and Ximenzi are closely followed. Chang Ni and Ericsson are also selling well. However, everyone suddenly found that Zhiduoxing Music The weekly sales of mobile phones actually reached 350,000 units!
On May 1st Golden Week, everyone's sales have increased, and even some brands' sales this week are higher than the previous month's sales.
However, none of them can imagine that the weekly sales of Zhiduoxing music phones can be so high.
Based on previous experience, the sales of Zhiduoxing mobile phones this month will definitely exceed 400,000 units, and may even reach 500,000 units!
There are only two such expensive mobile phones, and their performance is similar. A candy bar machine and a slider machine, the price of the slider machine is two hundred more expensive.
Is it true that Zhiduoxing's mobile phone is really going to rise?
No, it must be suppressed!
...
"President, do we really want to turn headphones into the standard for mobile phones? In this way, our costs will increase by dozens of dollars." May 1st Golden Week has passed, and Duan Yongping feels that there is no need to continue to give headphones, which is not Small money.
"So do consumers like it? If we like it, we will continue to give gifts. Although our profit margin has fallen, hasn't sales increased?"
Earlier, many mobile phones were equipped with headphones, which turned it into an official standard. Even the future will include mobile phone cases, brackets, films, etc., but it is not used now.
"That line, I arranged for the factory to change the packaging, and put the headset and the mobile phone together. It was during this time that other mobile phone manufacturers seemed to be exerting force. I have inquired that the price they gave to some dealers has been reduced, especially Those whose retail price is over 3,000 yuan."
This makes it clear that it is aimed at Zhiduoxing's music phones. Others sell more than 3,000 mobile phones, but there is also a camera function, although that function is a gimmick at this time, because the photos are very blurry.
"You mean that the shipment price of mobile phones with prices above 3,000 yuan from other mobile phone manufacturers has been lowered at the same time?"
"Yes, so I think they are the default joint and want to beat us. It seems that those mobile phone manufacturers are very nervous, afraid that we will develop and let them lose the market."
When Zhiduoxing made game consoles, there were more than a dozen big brands making TV game consoles in the world. There are six island countries, and North America, Europe, and Treasure Island also have them. There are more than a dozen arcade manufacturers, and dozens of handheld manufacturers.
Now, let alone video game consoles, including handheld and arcade machines, there are less than ten brands in total. And several of these brands have become sub-brands of other companies.
Zhiduoxing is to take the path of others, so that others have no way to go!
They are afraid that Zhiduoxing will develop in the mobile phone industry. When the industry reshuffles, there will be another strong competitor, a competitor that may replace them.
Zhang Yang leaned his chin on one hand and knocked on the table casually with one hand: "Since they are all so nervous, then add a fire and announce our strategic cooperation with Motorola."
Before, many manufacturers may not be able to stand up to Zhiduoxing, and think that Zhiduoxing cannot match their technology in the communications field. But with the support of Motorola's technology, who dares to say that?
Giants such as Nokia, Ericsson, and Samsung~EbookFREE.me~ don't dare to say that their technology must be better than Motorola.
It's just that Motorola is at a disadvantage in product design, which makes many people dislike it. The same is true of the failure of Motorola in the previous life.
The introduction of new products is not fast enough, the appearance of the products is the same, the clamshell machine is the main product, and the color matching is also small, which is easy to make consumers aesthetic fatigue.
"Okay, let me arrange this matter. President, shall we add some color schemes to give consumers more choices?" Duan Yongping suggested.
"Yes, although we don't have a new model, we can reliably attract new consumers with new color schemes."
At the end of May, everyone suddenly discovered that the sales volume of Zhiduoxing's music phones reached 530,000 units this month, exceeding their expectations by more than 100,000 units!
I didn't find any advertising campaigns added by Zhiduoxing, or those publicity channels, nor did I launch any new models, but the sales volume is just rubbing up.
Zhiduoxing, I can't hold it down!