Chapter 656: Sega Bandai's decision

Puff~~puff~~dang~~dang~~
　　Zhang Yang is holding a touch screen pen and playing Plants vs. Zombies on Z5. This is a simplified version, which reduces data such as pixels and slightly reduces the difficulty.
　　 After all, the mouse is crazy, and it only consumes the mouse. The stylus is crazy, and it costs the screen.
　　 Plants vs. Zombies This game is loved by more and more people. It was first transplanted to the handheld. The sales soon exceeded two million copies, and it is still growing rapidly.
　　 This is a gold medal game with a sales volume of possibly ten million copies. In some media ratings, many of them also gave full marks.
　　 is highly playable, and the game is not too difficult. Although it is a zombie, it is not so scary, but many people think it is cute.
　　The design of the game is original, and the soundtrack is also very good. Many people hear the music and know what game it is.
　　 This time Zhiduoxing and Nintendo briefly alliance, they are pushing the touch screen game, which is completely absent from the other two companies.
　　 In the ordinary key game, they lowered the price, so that both Schneider and Sega Bandai had to lower their prices. At first, I thought that I had reduced the price of the game by a large margin, which was enough to take advantage, but I found that the price reduction of Zhiduoxing and Nintendo was greater.
　　 And the price of the touch screen game is still very high, which guarantees the profit margin of the two companies, and the other two companies cannot imitate.
On the side of Sega Bandai, a meeting was held immediately to discuss how to deal with it.
　　Ichiyo Shoichiro looked at everyone: "Our DB2 went public, and it performed just as well as after the pre-sale. Even after the listing, the sales were not as good as expected in the island countries and North America."
　　 "And Zhiduoxing and Nintendo have combined to lower the price, so that our hardware can not make money, and the profit of software has also dropped significantly."
　　 "One of our biggest disadvantages is that there is no touch screen game. This is the player's favorite now and it has a great attraction for them."
　　 "Do you have any good suggestions, our handheld cannot continue to fail, and this year's net profit cannot continue to be negative!"
　　 Originally Sega Bandai's Super Uranus reversed the defeat, and the game sold well, and it was necessary to balance the revenue and expenditure. As a result, they launched the handheld DB and threw the street again.
　　 But they are not reconciled. Video game consoles can reverse the defeat and re-emerge in North America. Why can't this console be used? Isn't it just the MP3 function, they also bought this technology and added it.
　　 At that time, in fact, the video playback function has already appeared, but MP4 is generally sold. After research by Sega Bandai, the technology is not mature enough. They are ready to learn from Zhiduoxing after the technology matures, and launch a DB2S to add better video playback capabilities.
　　 In fact, it seems right now, after all, it is a minority to use handhelds to play videos, and many people have no patience to download videos every day.
　　 But in some markets, some film and television companies have directly launched movies in AVI mode, paid to download, or paid to write to you in the store.
　　 What kind of movie is it, there is no need to say, anyway, the island country, North America, Italy and other countries are very popular, and it is a legal kind of movie, two people fighting, or a group of people fighting.
　　 Even more unexpectedly, they think that the touch screen technology is not mature enough, and the screen clarity of the touch screen is not enough, but players still like it.
　　Sega Bandai felt very sad and reminded. At first, they made the color screen handheld device, and they were defeated by the black and white screen. Later, the technology of color screens matured, and battery technology also improved rapidly. They made a comeback, but were defeated by a touch screen with lower definition.
　　Don’t you say that you don’t have too high requirements for the clarity of the screen, just like something new? Their game is very fun.
　　Ueno and Dian shook the pen in his hand, as if this matter had nothing to do with him. Anyway, the animation business he is responsible for has been growing rapidly recently, and the proportion of the company's revenue is getting higher and higher.
　　As for anime-adapted games, it sells well, mainly because the consoles are sold poorly, otherwise the game will definitely sell better, it is not his fault.
　　The advice he gave to the company was to follow the hardware design of Zhiduoxing. As for the design that Zhiduoxing announced, they would do what they designed and prepare in advance, at most three months at night.
　　 Subsequent relies on game masterpieces to drive machine sales, and then drive other game sales through console sales, which may allow their handheld sales to exceed 30 million units to ensure profitability.
　　But Ichiro Shoichiro doesn’t listen, saying that they are also one of the four major game console manufacturers, and they must not lose their own characteristics. As a result, the characteristic is that no one buys and sells worse than the PSP1000.
　　 The PSP1000 still has a certain advantage because it is listed in advance. They have the latest time to market, and the design has no eye-catching things. It seems that this time 10 million units are considered to be the sky.
　　 Several other company executives made speeches, but Ueno and Diankan didn't watch them. If it is so simple to solve, how can the company get into trouble?
　　 The hateful thing is that Mr. Gates doesn't trust him, trusts the friendship with Shoichiro, how can he compare with that mediocrity? When he was the president of Bandai, he did not become a deputy president of Sega even when he became a partner.
　　 The result of the discussion is very clear, that is to let DB2S add a touch screen, choose the same design as Nintendo NDS~EbookFREE.me~ dual screen. Not only ensure that they have a high-definition color screen, but also can play touch-screen games.
　　 They will also focus on developing some touch screen games to cater to the needs of players and improve the company's revenue. As for the advertising during this period of time, please keep a low profile for a while, and now this handheld can not be sold after being promoted, which is a total waste of advertising costs.
　　After seeing that everyone was silent, Ichiro Shoichiro suddenly announced an important message: "We decided to cooperate with Chang Ni Computer Entertainment to exchange some games."
what? !
　　Ueno and Dian suddenly came to the spirit, why did they suddenly cooperate? No news before!
　　 "President, shouldn't everyone discuss this kind of thing? Whether it's the executive meeting or the board of directors, it seems that I have never heard of this issue."
　　I am also the main shareholder of the company, and I am a director and vice president. Did you directly decide this kind of thing without me?
　　 "So Ueno, do you agree? After Chisato and Nintendo have secretly united, do you think we can handle it alone?"
　　 "I reported to Mr. Gates, he agreed with me. And the company's management decision, I am the president, do I have a problem with this decision?"
　　 "If there is no union, do you have a better way?"
　　Ueno Wada did not say anything, what better way could he have? But he was just unhappy.
　　 Perhaps it was a mistake to merge with Sega.
　　:. :