Chapter 678: Prepare to snipe Sega Bandai


   "Chairman, after the launch of our new learning machine, the sales are very hot, and all agents are working hard to find out. Perhaps this year's sales are expected to exceed 5 million units."
  They went on sale in March. The sales period of this year is less than ten months, but they are confident to guarantee an average monthly sales of 500,000 units.
   In fact, the keyboard-style learning machine can sell more than 500,000 units at the peak every month, but at that time, it was not only Zhiduoxing, but also the products of other companies competed, and the price continued to fall.
   This time it was completely Chiduoxing eating single food, with high price and high profit margin. With a learning machine, the gross profit of Zhiduoxing Group can exceed 700 yuan.
  Remove the commissions, advertising costs, etc. of the agent, and one set has a net profit of at least 200 yuan. It also means that if this product can really achieve the expected sales, then it can earn at least one billion yuan!
  Duan Yongping had just created the president and created a high-profit product for the company. Zhang Yang felt that he had not chosen the wrong person.
   "It's a good job, I know." Zhang Yang looked at the little king like a chicken blood.
   Since Xiao Wang knew that he had been promoted to assistant to the chairman of the board and would also serve as a director of Huaxin International, his work enthusiasm rose again.
  He did not disturb the work of other executives, but he learned more about the company's business situation, and then summarized and sorted out many things that Zhang Yang was interested in.
   He understands that the chairman is focusing on cultivating him. He also strives to learn other senior executives' methods of doing things. He also learns some advanced management methods of other companies. He looks forward to taking a real management position in the future and making a career.
   "Chairman, according to our survey, companies such as Jin Yuanjian also ordered large-size touch screens. Obviously, they wanted to imitate our products. Yuxing also ordered the case. Can't they be a laptop?"
   "Not only these two, but also many domestic brands have also contacted some of our manufacturers. Want me to say that they have signed some tough and exclusive agreements with those manufacturers. Do they dare not sign?"
  Zhang Yang waved his hand: "Without this need, we can't monopolize the market, otherwise it will not be good for the company's development. We guarantee high profits and ensure that our highest grade is enough."
"Imitated us, certainly can't develop, we can give them a fatal blow at any time. But completely imitated, will receive a letter from the lawyer, just a design, so that they can't eat it, including those supply Quotient."
   Other companies can produce similar products, but the software cannot be used directly, and the hardware architecture has patents. Even if the appearance size is not the same as them, these are the advantages of Zhiduoxing.
   It is impossible for a learning machine to occupy the market completely, and after those manufacturers produce it, the cost will certainly not be lower than that of Zhiduoxing, and the sales channel will not be so good. As long as Zhiduoxing lowers its price a little, it will cause those manufacturers to suffer heavy losses.
   Therefore, if those manufacturers are smart, they will not adopt the strategy of low price competition, otherwise they will force Zhiduoxing to turn their faces. If all prices are high, how can those manufacturers' brands be comparable to Zhiduoxing, and the sales channels can't be compared.
  Giving out 10% to 20% of the market is good for Zhiduoxing.
   "I see. Questions about the introduction of new games..."
   Zhang Yang waved his hand directly, and Xiao Wang closed the document and placed it at the bottom, opened another document, and continued: "About the after-sales problem of the complete discontinuation of z3..."
   "Questions about the sale of dance mats..."
   "About Battle.net..."
"About the issue of g2's preparations for discontinuation of production." Xiao Wang saw Zhang Yang finally waved his hand and said immediately: "g2i's sales have also begun to decline significantly, and the number of g2 purchasers is also rapidly decreasing. Everyone is looking forward to our new generation of TV game console."
   "g3 has been tested internally, but due to the high cost, it will lead to excessive retail prices, which is not conducive to the promotion of our products."
   "So we reduced the capacity of the hard drive to 20g, and the cost can be reduced. At the same time, the volume is slightly increased, and the cost is no longer pursued, and the cost can be reduced."
"Together, our production cost can be reduced to about 2,500 rb. Counting the promotional cost, sales cost, etc., the retail price may reach 3,000 rb. We think this price is also reasonable and can protect the capital. "
   The goal of Zhiduoxing’s TV game console is to protect the capital and not to make money. Software is more profitable, and hardware is used to ensure market share and the number of players.
The use of hard drives is also to allow players to download games directly from the official website, instead of having to buy game discs, so that the cost of the game is also reduced, and the price can be reduced to sell, which can not only guarantee profits, but also benefit players and increase sales. .
   Zhang Yang raised his hand: "In terms of retail price, you should also refer to other companies' products, and don't be too far away from them. Both Changi and Nintendo decided to launch a new generation of game consoles next year, but Sega Bandai looks like this year?"
Xiao Wang looked at Zhang Yang with some surprise: "Chairman, this is the next thing I want to report to you. Sega Bandai has announced that they will make the new game console Neptune available in July. The initial version has only two Languages, Japanese and English."
  Zhang Yang originally played the game~EbookFREE.me~ while listening to Xiao Wang's report, but now the game is stopped.
   "You said they chose to go public in separate markets? This time, they didn't follow suit. That's right, Sega Bandai doesn't have that much money, they can't afford so much money."
   "This is our opportunity. Let me tell you the old one. We continue to ensure that the global market is listed at the same time, and whether the listing time can be advanced. Is the guarantee also in July?"
  You can't do simultaneous global listing, we can. Zhiduoxing has cooperated with several OEMs. It can completely guarantee the production capacity of the products through OEM, and it can also delay payment, but only to pay a sum of interest.
"This question has always been said. He plans to start the pre-sale in advance, and get a sum of money for production. Then he will use the company's other product sales profits for production, so as to ensure production capacity, but not It will cause our plan to be disrupted because of the rush to go public."
Zhang Yang nodded with satisfaction: "His method is good, yes, and bank loans can be found if necessary. However, when it comes to retail prices, if you are prepared, if you can lower it, you will lower it. In the future, our production costs may fall, but inflation must be considered. rate."
   "In this generation of products, the attention level of Sega Bandai has been raised. The reputation of their super Uranus has improved in the later period, and the games they developed are also very popular, and they may have the hope of turning over."
   "This time, we will continue to guarantee a 50% market share!"
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