Chapter 706: How to support

In the afternoon, Wang Dongsheng walked anxiously in the reception room beside Liu Chuanzhi's office. This time the brand plan is too important for them. In contrast, it is not so important for Zhiduoxing and Lianxiang.
Liu Chuanzhi took a small teapot and refilled himself with a cup: "Mr. Wang, don't turn around. Sit down and drink tea. The taste will change when you cool it."
"Alas, I can't think of my age, but the qualitative is not as good as before. I just know that this opportunity is missed and I will regret it."
"You said this time, what support policy can Zhang Zong win for us?"
Zhang Yangke said, the reason why the political axe should be drawn, and the other party is invited to join, there is one of the biggest advantages, that is, policy support. They can certainly promote themselves, but if they are supported by political axe, it will be more effective.
They don't know exactly what conditions they can win. But Zhang Yang promised that he would fight for at least one policy.
Unfortunately, the other party only invited Zhang Yang, and even Liu Chuanzhi didn't get the invitation, let alone him. At this time, Wang Dongsheng had a mentality of suffering, and was afraid that this good opportunity for development would be lost.
"How do I know? Anyway, the kid always let go of some details when negotiating. But it is this habit of grasping the big and letting the small small, so that he will never lose money when negotiating."
Liu Chuanzhi thought that Changchun Caijing still had a lot of things to deal with. He had to come by himself, and he felt a little tired.
Look at Zhang Yang, how easy it is. It is too much to work two hours a day. I never go to work on the weekends. Even if the company has important matters, it is also handled by Duan Yongping.
In contrast, his chairman is too tired.
Of course, there are many chairman like him, some are unwilling to decentralize, like to manage the company by themselves. Not only as chairman, but also as president or CEO, to ensure that the company's operation is under its control.
Some have no suitable heirs. After decentralization, there will be problems in the company's operation, such as other executives fighting inside.
There is a good saying, there are rivers and lakes where there are people.
Even if the senior executives of the company are all old people who started the company, everyone's ideas are not the same, and there are often contradictions. There is a core here that can suppress those contradictions, but once there is no such repressor, the company's business will be in chaos.
Liu Chuanzhi also wants to find a suitable successor. He has already identified a few, such as Yang Yuanqing and so on. Whether he will be competent or not will only be tested after he knows.
Looking at Zhiduoxing, he started to train Duan Yongping as early as two or three years, and established Duan Yongping as the first vice president, responsible for the company's overall affairs.
Didn't it really become the president until this year? It’s not because of seniority or competence, it needs to be recognized by other management.
Many bosses are getting older, and when they want to hand over the company to their children, they will also support them for a period of time to help their children become familiar with the company's operations and establish prestige, so that they can truly rest assured of the smooth and excessive power.
Wang Dongsheng sat opposite Liu Chuanzhi, drinking a cup of tea, but always stared at the mobile phone on the table, hoping to hear the phone ring.
But it's three o'clock, why haven't you believed it yet? Zhang Yang can't chat with that guy for an hour? That person's work can be regarded as a matter of course.
Dangdang~~
Liu Chuanzhi's secretary knocked on the door and came in: "Chairman, Zhang Dong is here."
Wang Dongsheng stood up and saw Zhang Yang's familiar figure at the door, and immediately asked, "How are you talking?"
Zhang Yang sat on the sofa: "Always let me drink some tea?"
Liu Chuanzhi poured a drink to Zhang Yang. Zhang Yang drank it and said, "This tea is not good. I don't like Pu'er. I should drink Mingqian Longjing this season."
"Mr. Zhang, I have this year's Mingqian Longjing. I will ask someone to send you over in a while. Do you say that the result will work?" Wang Dong was anxious.
"It's okay to talk, and basically agreed to our national brand plan. But changed the name, the China Top 100 brand plan, it is estimated to follow the top 100 foreign brands."
"Political axe serves as the council member and secretary general of the alliance, and requires all measures of the alliance to be open and transparent. We are not allowed to engage in joint monopoly, nor are we allowed to excessively suppress domestic small local brands."
"I have agreed to these conditions, and I will also run for the first president of the Union, which also means above. I recommend Lao Liu, they are not willing."
"Old Liu, how do you mix it up, don't you say that the old leader who used to be you?" Zhang Yang squinted at Liu Chuanzhi.
"Yes, so I called the old leader and recommended you." Liu Chuanzhi smiled with pride. If you want to leave everything to me, I will give you the responsibility.
Zhang Yang: "..."
Old Liu, you have broken your studies.
"Mr. Zhang, we have considered these limits, and there is no problem in agreeing, but how much will the support policy come back?" Wang Dongsheng asked.
"Two." Zhang Yang raised two fingers.
"Only two?" Wang Dongsheng was a bit disappointed. They had discussed a dozen policies before, and thought about how they could come back one third?
It seems that President Liu is right, Zhang is always not very good at negotiation. When asking for policy from those leaders, you have to be thick-skinned. The crying child has milk, and he knows it well.
"It's already a lot. The first is that for the next three years, all brands in the alliance who advertise on CCTV can get the certification of the top 100 national brands, and the advertising fee is 10% off."
Huh? Can advertising costs be discounted? I haven't discussed this before. Is Mr. Zhang talking about it?
It is normal for them to invest hundreds of millions of advertising fees on the central station in a year. If they are 10% off, they can save tens of millions, which is enough for them to do another year of advertising on the local station.
"Not only ~EbookFREE.me~ CCTV will create a brand promotion section to tell the story of the brand and help us promote it. This fee is paid by the membership fee of the alliance. It is paid twice a week. The top 100 brands will be in one year. On board the program, only one hundred thousand yuan per episode."
"This is the propaganda support, and there is another one is the export support. Export commodities, part of the tax relief, help us improve the competitiveness of the international market."
"At the same time, our companies have been treated unfairly in foreign markets, and they will help us solve them. When the country talked to foreign countries about some orders, they only focused on central enterprises and large state-owned enterprises. Now this recommendation list will also be added. Put on our brand for the other party to choose."
"It may not be too much, but it also shows the above attitude. As for how to join the association members, you need to review in detail, and calculate from the aspects of turnover, number of companies, tax payment, brand awareness, etc., not just looking at Brand Value."
"Are you satisfied with these two conditions?"
"Satisfied and satisfied." Wang Dongsheng and Liu Chuanzhi nodded together. These two conditions are in place, and it does not matter if other minor conditions are not. It is just suitable for their expansion to overseas companies.