Chapter 729: Small manufacturers have no future?

Many years ago, many companies and units in China were in meetings to summarize last year's events and work out plans for next year. Also at this time, several people were discussing the development of China Mobile's mobile phone industry.
According to their estimates, China Mobile's mobile phone sales will definitely exceed 100 million units this year, and the contribution of domestic manufacturers will be expected to reach half.
This is good news, which means that the China market is finally no longer under the control of foreign brands, especially Nokia and Motorola.
The leading position in this is Zhiduoxing. No one can think of it. In just a few years, Zhiduoxing's mobile phone business has the strength to compete with international giants, and it has grown to the fifth in the world.
But they soon discovered a problem in the China Mobile industry, especially those small manufacturers, because they seem to lack popular models.
Top mobile phone manufacturers, although the number of mobile phone models is very large, there are many models that can be abandoned. They rely on several best-selling models every year to ensure market sales and market share.
Among China Mobile's mobile phone manufacturers, it seems that only Zhiduoxing has best-selling models, with sales exceeding 50 million units, and possibly even 100 million units.
Although this sales volume is in the global market, its performance in the China market is also excellent.
Among the domestic brands, there are few even 10 million-selling models. Even the brands that once looked good, the market share is also declining. The representative is Bird, but it will soon become Lianxiang Bird.
"Did you see the document in hand? According to our analysis, domestic mobile phone brands will usher in explosive growth this year, but there is a big shortcoming, that is, the profit margin is very low."
"Nokia, Samsung and other big brands also make cheap machines, the price is even lower than 500 yuan, but they can still guarantee profits, and they also have many best-selling models, the price is high, these margins are higher."
"We consulted some business representatives and got some feedback from them. Among them, the opinions of Yangcheng Zhiduoxing were listed separately. Let's take a closer look."
Several people are watching, mobile phone market analysis, sales volume analysis, price trend analysis, etc., the price of low-end mobile phones will continue to decline, and the functions will continue to increase with consumer demand to cater to the market.
But there is a special case, that is, high-end mobile phones, will continue to lead the market development direction, and market share will not decline.
The total sales volume is increasing, and the share is not decreasing, which means that the sales volume will also increase. Zhiduoxing also said that this part is the main direction of profitability for manufacturers, and it is also the main position for major top manufacturers to compete in the future.
It is true that sales volume is king, but also pay attention to the profit rate of single products. Here, Zhiduoxing takes Nintendo as an example in the game industry. Its sales are not as good as that of the Schneider PS series, but it has obtained higher profits because of higher profit margins.
The most basic purpose of doing business is to make money and make more money.
Seeing this sentence, many people gave a knowing smile. Before they saw the reports of many companies, they all said that what nationality, country or the like, only Zhiduoxing is the most honest.
Only when it reaches a certain height and makes it easy to make money will some other factors be considered, such as talking about some ideals.
"This report means that Zhiduoxing can guarantee high profits and make great progress, but is not optimistic about the development of other small and medium-sized mobile phone manufacturers?"
"The above also asserts that PHS is about to be eliminated because of technical defects and even the number of fixed-line users will stop growing."
The proliferation of mobile phone users, coupled with falling tariffs, seems that many people do not need to install fixed lines at home. It also needs to be pulled, which is not convenient to use.
But now the number of companies in China is increasing, and any company needs to install fixed lines. In some places it is mandatory, while in others, risk is considered. If you don’t have a solid word, it’s hard to believe.
Another person said: "If this is really the case, do we have to support small and medium-sized mobile phone manufacturers? Should we encourage them to enter this industry?"
"Don't be the same as the original BP machine. Many companies have not developed for two years, and the industry has begun to decline. They also went bankrupt because they did not have a market."
The rise of an industry can drive a lot of economy, employment, etc. This is what these people need to consider. They are not considering a certain enterprise, but the development of the entire China.
Several people discussed for a long time, and did not reach a specific conclusion. There are even people who think that the report of Yangcheng Zhiduoxing is alarmist and is for your own consideration.
"Everyone, have you read the ninth page? Yangcheng Zhiduoxing said that they can eliminate the domestic mobile phone manufacturers in three steps. Do you agree?"
Many people reopened the document and took a closer look. Some people's eyes jumped wildly. This plan looks really likely to succeed.
So small businesses really don't need to grow? But what should so many companies do? Just let them be eliminated by the market?
"Can't you discuss with Zhiduoxing and let them merge some small manufacturers?" someone asked.
"Do you think it is possible? Have you seen Zhiduoxing acquiring small manufacturers in China? They only promote their own brands. Currently, they are the two brands of Zhiduoxing and Wenquxing, which are also well-known globally."
"Multi-brand operation will consume more capital, which is not conducive to the development of their company~EbookFREE.me~ Would you agree to it? It's not good to say, once those small businesses slowed down the development of Zhiduoxing In the footsteps, the country's losses are even greater."
"Unfortunately, those small manufacturers simply do not have the strength to produce high-end mobile phones, but they can persuade them to merge with each other to form a large-scale enterprise, reduce costs and enhance competitiveness."
"We are also gradually opening up some technology licenses to help those small manufacturers overcome the difficulties. As for the final number of remaining ones, it is not up to us to decide."
Many local political axes now hope that there will be mobile phone manufacturers or something under their rule, and they still need to find policies and financial support, which also needs to be managed.
As a result of the brutal growth, it will suddenly collapse, just like many industries in China at the beginning, how many years will it take to recover?
"Everyone, think about it when you go back. We will continue the meeting tomorrow to discuss the framework. We must ensure that the mobile phone industry can develop smoothly and will not continue to be occupied by foreign investors."
While these people are discussing major events in the industry, Zhang Yang is also meeting with some people. These people are the heads of major companies in China. They are discussing the counterattack of foreign brands starting this year!