Chapter 772: Regret Motorola

Just after New Year's Day this year, Apple announced that their mobile phones were on sale.
　　 Apple and Motorola have jointly launched a touch screen mobile phone and a music phone at the same time. You can log in to Apple's music store and download MP3 music.
　　 Unfortunately, MP4s from companies such as Zhiduoxing sold just right. Zhiduoxing also had music phones. Nokia also had music phones. Motorola's cooperation with Apple failed. Both parties lost some money.
After 　　, Motorola relied on the rise of V3, and no longer attached importance to gimmicks such as music phones, thinking that people who like music will directly buy MP4 and other products.
　　 And last year, Motorola started to pay more attention to MP3 on the new smartphone, they found that people who like to listen to songs on mobile phones seem to have increased.
　　 But Motorola's glory seems to have come to an end. Not only did it fail to narrow the gap with Nokia, but it was widened.
　　At this time, Apple launched a mobile phone again, which made Motorola feel that it was pitted from the original cooperation.
　　 At that time, Motorola not only wanted to make a better mobile phone, but also wanted to develop its own smartphone operating system. In terms of system development, Motorola believes that it is not as good as Apple, so I thought about trying cooperation first, and then more cooperation can be launched.
　　Which product would have failed, the two parties would make trouble. Apple has no money at all. If Motorola wants to pay all the research and development expenses, Apple only has a few technical personnel and will occupy half of the equity of the joint venture company.
Angrily, Motorola approached Microsoft for cooperation, launched a new mobile phone with Microsoft system, and even withdrew from Saipan.
　　Because the new mobile phone designed in cooperation with Apple was unable to support the Symbian system, otherwise Motorola will launch mobile phones of both systems at the same time?
　　 Both Motorola and Apple have lost money, but Apple has learned a lot of mobile phone design technology, and at the same time it has found AT&T to cooperate, which is the top telephone and telecommunications company in the United States.
　　 This company invested two billion US dollars in Apple, but did not get much equity in Apple, but exchanged the exclusive sale right of Apple products in North America for a period of five years.
　　Now that Apple's mobile phone is listed, AT&T also believes that it is time to make money and it is time to make money.
　　 But other companies saw Apple's new mobile phone and found many shortcomings. In terms of communication technology, Apple is far away. In order to pursue the design, the signal is not very good.
　　 And at this time Apple's mobile phone system is also general, this phone feels a little stronger than the functional machine, the hardware parameters are not high, but the price is not cheap, the two phones with memory sell for 500 and 600 US dollars.
　　In addition to the memory looks very high, nothing else is worth mentioning, the system software performance is average, the camera function is general, and the function software is also general.
　　 This is an tentative product from Apple, hoping to give guidance for their future products.
　　 But the development of Apple in this generation is far less than that of Zhang Yang’s previous life. MP3 is not hot, and the computer is not hot. Although it has turned into a profit, it is not a successful big company.
　　 Otherwise, if you develop a mobile phone, you won't find AT&T to invest.
　　Motorola was furious when he saw the release of Apple's mobile phone. When they stopped working together, didn’t Apple say they didn’t plan to continue making mobile phones? What is this? !
　　 Even Motorola’s executives regretted it, knowing that they shouldn’t have cooperated with Apple in the first place, letting the other party learn some techniques secretly, and now run over to compete with them.
　　 Because Apple's only sales market at this time is North America, and only English is the language version. The leader of the North American market is Motorola, even if Nokia is second only.
　　 Previously Motorola only needed to concentrate on dealing with Nokia and BlackBerry, pay attention to the following Zhiduoxing, Changai and Samsung, and now there is another competitor.
　　Motorola does not want more companies in the industry to come in, which will further reduce the selling price of the product. Looking at the Huaxia market, it is because there are too many mobile phone manufacturers appearing, and prices are falling again and again, causing their profit margins to plummet.
　　Now Motorola is the most nervous. Although they were the second in the industry last year, at the beginning of last year, the gap between them and Nokia was not that big. The other companies behind were not so close to them.
　　But after exiting Saipan and launching several new mobile phones, their market share declined. Later, Zhiduoxing is catching up with momentum, especially in the second half of the year, all mobile phone manufacturers have entered the spokesperson competition and advertising competition.
　　Global mobile phone sales reached 279 million units in the third quarter and 300 million units in the fourth quarter.
　　The global mobile phone market has grown in the second half of the year, but in the third and fourth quarters, Motorola's sales did not increase much, and its share naturally declined.
　　Motorola saw the ambitions of the three mobile phone manufacturers chasing behind, Samsung, Zhiduoxing and Longai, all staring at them, wanting to step down Motorola.
　　 first divested the semiconductor business ~EbookFREE.me~ to regain Motorola's rebirth, but in order to maintain Saipan's shares, they sold some technology to Chistar.
　　 Two billion US dollars, which seemed to be a good deal at the time, also gave Motorola enough funds to develop new products, thereby turning losses into profits.
　　 But if the technology was not sold to Zhiduoxing, can Zhiduoxing develop? Will they have such a strong competitor now?
　　 Also, if Motorola teamed up with Nokia to suppress Ericsson, it also suppresses word love. Will word love develop so fast?
　　 Several important choices, Motorola seems wrong. This also allowed them to go downhill again and live up to their glory.
　　 Several Motorola directors sat together and discussed the solution. The best way is naturally to make this year's products a big sale, then the oppression of other manufacturers will no longer exist.
　　 But their design seems to have fallen into a bottleneck. There are already several mobile phones on the street, and the word of mouth is gradually dropping. There are even many people who say they are eating the old V3.
　　 But what to do? They can't find a new design direction. Is it wrong to optimize the design of best-selling products? Isn't Nokia doing the same over there, so that many products are getting better and better?
　　Not only Motorola, but also many mobile phone manufacturers are staring at Apple, which has just released new phones, including Zhiduoxing Group.
　　Chapter Yang Zheng is looking at the performance parameter table of Apple's new mobile phone. It's the same design as the previous life, so don't worry.
　　:. :