Chapter 811: Desolate Apple

(); Apple is in a meeting at this time, and all the executives' faces are not very good-looking, because their mobile phone products are on the street.
They originally thought that with their own technology and the advantages of the operating system, they would definitely develop well in the field of smartphones. Blackberry like this, they can have a good market share if they don't see it, they can definitely do better.
Who knows that the mobile phone was launched last year, and the estimated sales volume was adjusted from 5 million to 3 million, and finally adjusted to 2 million, but the result was still not reached.
Although they only sold for half a year last year, they could not only have 1.7 million units!
Many users say that their phones are not worth the price at all, and they are just fooling consumers. Later they cut prices, discontinued the 4G version, and reduced the retail price of the 8G version from $599 to $399.
The two-hundred-dollar decline has not increased much sales, but it has made it difficult for mobile phone sales to exceed one million units.
But the consumers who bought before did not do it, and they only bought it for two months. Did you cut the price by two hundred dollars? Isn't this ridiculous!
So Apple announced that it would compensate old users and give them a discount of one hundred dollars in product purchases. This time it was attacked again, because Apple actually did not come up with anything.
It feels like I gave you a one hundred dollar coupon, but you can only buy some of the products I specified, and I will make money back.
Among them, BlackBerry, HTC and other attacks are the most violent. They don't want to compete with them in an extra smartphone brand.
This price reduction also makes all consumers know how much money Apple originally wanted to make.
I don't know who broke the cost price of Apple's mobile phone. For the 8G version, the production cost is only about one hundred and fifty dollars. In other words, Apple's mobile phone is now selling close to four hundred dollars, and if it is planed to dealers and retailers, it still has doubled profits!
This news led to a large number of Apple mobile phones under pressure. Fortunately, not many of them were originally produced, only two million units, and they are looking for ways to sell them.
By the beginning of this year, they had upgraded the product hardware again, from 8G to 16G, and the retail price was reduced to 199 US dollars. They just wanted to return the funds as soon as possible to make up for the loss.
I thought this low price would always attract consumers? But consumers will not buy it anymore, who knows whether they will cut prices again in two days?
Moreover, this mobile phone cannot be disassembled even with its battery, and its function is relatively weak. It is far worse than Nokia, BlackBerry, and Zhiduoxing. It is also a smart phone.
Isn't this a functional machine, but the function is not strong enough. The pixel of the camera is only two million, which is the pixel standard of others two years ago!
The mainstream is now more than 5 million, and there are even 5 million dual cameras and 10 million pixels. By comparison, Apple mobile phones are not enough to look at.
The price is not high, the brand is not well-known, it is a newcomer in the mobile phone industry, but it has spent a lot of money in the early stage, and signed a gambling agreement with AT&T. If the sale is not moving, Apple will compensate the other party for the loss.
At this time, because of the financial crisis, many people's incomes fell, and even some people went bankrupt, and their purchasing power dropped significantly. Now the good ones are those cheap machines.
For example, Samsung's new cheap machine, Nokia's new cheap machine, and Zhiduoxing's new cheap machine are priced at no more than fifty dollars, and some regions are as low as forty dollars.
Apple believes that after the price reduction, their mobile phone sales should soar, even if this year does not reach 10 million units, at least 8 million units can be sold?
They are smartphones, two hundred smartphones, and 16G of memory. Is this not enough? For a smartphone, what camera pixels do you require?
But many users prefer to buy more expensive smartphones, such as Nokia's N series and Zhiduo X's X series, rather than buying their new phones.
Now they are faced with a dilemma of whether to continue to launch new models, or to compensate AT&T for the loss, and simply admit that the mobile phone failed and withdrew from the industry.
"Everyone, please talk about your own views. Our sales in the first quarter of this year were only two million units. In the second quarter, it seems that there is no improvement. Will we continue to make mobile phones?" Jobs looked at everyone.
"Do, why not do it? We have developed a new model, and also imitated Zhiduoxing, and made a mobile phone software store. At this time, if we don't do it, wouldn't all the previous investment be wasted?
"Besides, AT&T is still waiting for our reply. If we don't do it, the compensation will only give us zero profits this year."
Last year, Apple’s revenue was less than 10 billion US dollars, and this year it will continue to decline. If they compensate others’ losses, they may fall into a loss again.
Apple finally got up, but didn't want to go on. They have too many technical engineers to maintain, so as to ensure that their system can be used easily, but no other PC brand supports their system.
It's not that they have to do closed systems, but they really can't compete with Microsoft. If it weren’t for Microsoft to be afraid of monopolization, Apple would have gone bankrupt. At that time, no bank was willing to lend to them.
"I don't agree to continue to do it. Everyone has seen the previous mobile phone situation, we lost hundreds of millions of dollars. If you continue to do this, the loss may be higher this time."
"And because of making mobile phones, it has affected our brand value. Since we have gone the wrong way, then look back. We can sell the design of the mobile phone to other manufacturers, and can also exchange some funds, or discuss with AT&T company and simply pay. Compensate them for the loss."
"Have you thought about the sales of new mobile phones from other manufacturers now? Nokia continues to sing forward~EbookFREE.me~ Zhiduoxing is on the rise, Samsung, Wenai, etc. are also increasing advertising costs. Motorola will be in a loss, relying on Microsoft Support from the Chinese people."
"We have to face the siege of BlackBerry, HTC and other manufacturers. The odds are really not high. I also hope that our mobile phones will be as popular as computers, and some people will welcome them, but they are not."
"If the mobile phone continues to lose money, we will have no money to continue to develop computers. What will be the results then, have you thought about it?"
Jobs looked at the disputes of his subordinates, which is also where he hesitated. Apple’s annual expenditures are too high, and he has struggled to manage them.
But he was unwilling to watch Apple just decline. He wanted Apple to surpass Microsoft and become the top giant.
After several people talked about each other, no one could persuade the other, and eventually Jobs was required to express his position.
"Since no one can convince anyone, let me decide. Continue to produce the third-generation 3G mobile phone and see the market response. If it still doesn't work, then give up completely. Instead of giving compensation to AT&T, it is better to give it a try and be happy if it succeeds. Failure is not much more than compensation."