Chapter 840: Smartphone price cuts

Since the establishment of 3G standards, countries began to promote 3G communication technology, and the rapid transformation of communication networks began, many people knew that mobile phones should be replaced, especially those smart phone users.
　　 However, smartphones are generally more expensive. Even if you buy last year's old models, the price is often not cheap. Some new retail prices can reach a high price of 1,000 US dollars, and the average price is more than 600 US dollars.
　　 A thousand dollars, it took a year, many people were reluctant. However, many old smartphones do not support 3G at all. They feel that their smartphones access the Internet much slower than others, and they seem to be less intelligent.
　　 Some well-informed people vowed to say that 4G will also become popular soon. After two years, they still have to change their phones.
　　If you change your new phone now, you still have to change it after two years. Even cheap 3G smartphones cost a few hundred dollars.
　　 The fewer people use the 3G communication network, the less communication companies earn, and the longer it takes them to recover the cost of network reconstruction.
　　Some communication companies have chosen to cut prices, but more communication companies dare not cut prices. Now that there are few users, 3G communication won't make much money, and it won't increase as many people as the price is cut. It will make less money.
　　If it goes on like this, it will become a vicious circle, and neither communication companies nor mobile phone manufacturers will make much money.
　　 But mobile phone manufacturers still have 2G mobile phones that can be sold to make money, and 2G communication tariffs are very cheap, and there are many communication service users, but they still can't make much money.
　　 At this time, some communication companies began to cooperate with mobile phone manufacturers, hoping to launch some contract machines to benefit consumers, but they could allow them to add more users and launch some value-added services to make money.
　　 gives you a cheap package, but many service items are not included, if you use the items outside the package, you will spend more money.
　　Because it is a contract machine, you don’t have the right to change the package, and the money is spent, and you can’t use it, the communication provider can make more money.
Many people are used to a mobile phone number, family, friends, colleagues, business partners know this number, it is not easy to change, so the probability of the contract expires, they will keep the number, even many of them do not even Will change the package, because I am used to it.
　　 is usually used to so much traffic in a month, and suddenly decreases, it is easy to exceed.
　　 However, because the contract machine itself contains a part of the communication costs, the price is more expensive than the L machine. The function machine is better said. Some of the cheaper ones are that the price of the 3G smartphone is too high, and there are very few people who buy the contract machine.
　　 After some communication companies have signed a guaranteed sales agreement, many mobile phone manufacturers have started to produce cheap 3G smart phones. With guaranteed sales, there will be no loss.
　　Although the profit rate is not as high as those with high prices, the large sales volume can still make money.
　　 Some mobile phone manufacturers did not intend to do this, which affects the sales of high-end phones. But if others do it and you don't do it, only you will be affected.
　　 So after Apple and Wanyan launched cheap 3G smartphones, many mobile phone manufacturers also launched cheap 3G smartphones.
　　In order to maintain the brand, so the brand of Bird has launched a cheap smartphone, which is selling well.
　　 Nokia, Samsung and other mobile phone manufacturers giants, their mobile phones are originally divided into different models series, the price range is also very large, from tens of dollars to thousands of dollars.
　　 This time saw other mobile phone manufacturers start to make cheap smartphones, they have also announced that they will launch some 3G smartphones priced below $400.
　　 This time, Duan Yongping couldn't sit still.
Originally, he and Zhang Yang discussed using Wenquxing's brand to launch a low-end 3G smartphone at a price of about 2500RMB in China, lowering some hardware parameters, strengthening Internet access functions, application software functions, etc., to meet the needs of some consumers. Also test the market acceptance.
　　 But at that time, it was not estimated that the price of 3G smartphones of so many mobile phone manufacturers has been reduced. Is this the era of smartphones to be opened in advance?
　　According to Zhiduoxing Group's calculations, this year's mobile phone sales are about the same as last year, and there will be no growth, mainly due to the global economic decline in the past two years, plus the market's temporary saturation.
　　Another reason is that the quality of mobile phones headed by Nokia and others is so good that they have not been bad for several years and the market has shrunk.
　　 The smartphone originally speculated that it could reach 300 million units, which is indeed true from the performance of the first quarter. However, since the second quarter, smartphone shipments have grown rapidly.
　　 Now there are so many cheap smartphones, still 3G, plus some original 2G smartphone clearance, this year's smartphone sales may exceed 350 million units!
　　 And among them the biggest increase, these cheap smartphones, including Nokia and Samsung, have announced that they will launch cheap smartphones.
　　If Zhiduoxing should not fight, not only will this year's market share not increase, it may also decline.
　　Since this is the case, let's take another wave of ruthlessness and eliminate some small manufacturers.
　　……
　　 "What do you say? Zhiduoxing announced a smartphone with a retail price of $200? Nokia also announced the launch of a cheap smartphone?"
　　Samsung's vice president responsible for the collection business is in a hurry~EbookFREE.me~ How did this news break out? There was no sign before. Doesn't it mean that Zhiduoxing Group intends to use Wenquxing's brand to launch a smartphone with a price of about US$300 in the Chinese market, how come this comes up with a cheaper one? Was that fake news before?
　　 "Yes, it has been officially announced, and Zhiduoxing guarantees that the new mobile phone will be available in the third quarter. We have not received any information before. Zhiduoxing has always been used to keeping new products secret. It seems that we have been cheated again this time."
　　 "Once their new smartphone goes on the market, then our upcoming new phone will become uncompetitive, whether it's brand or performance, or price."
　　 "What about the parameters?" the vice president asked.
"Hardware parameters are not specifically announced, but according to our cost estimates, it will definitely not be very high. But the relationship between Zhiduoxing and Chaowei Eagle Weida will definitely get a batch of cheap chips, plus they have invested in a fab. , There are LCD panel factories and long-term cooperation with Haihong, the system is also developed by itself."
　　 "I think their performance should be close to our US$300, but we can't lower it so low, especially in foreign markets."
　　 "What about other manufacturers? Are there any responses from LG, Changai, Motorola?"
　　 "At present, several of them have announced that they will launch cheap 3G smartphones, but they don't know the specific price and performance."
　　 "It's just this time that smartphone prices have been greatly reduced, and our previous strategy must also be overturned. This year's idea of ​​surpassing Zhiduoxing mobile phones may not be realized."