"Before hearing this song, we always thought that a Chinese style song mainly depends on the lyrics, but no one pays much attention to the style of the song. But when "Firework is Cold", I can say that this is a song. Redefine the song of the Chinese style song!
First of all, let’s talk about the lyrics. The lyrics and the story should be adapted from Luoyuan Jialan Ji. The love script made up based on the background is very exciting. It is worthy of the director of the music department. Wang Yifan’s music focuses more on storytelling. The lyrics themselves are very beautiful. , And there is a poetic mood, a poetic plot and a poetic pain. This is the lyrics, but what is even more amazing is the tune of this song. Why do I say that I can call "Fireworks Easy to Cold" as redefining Chinese music?
The so-called Hua Xia Feng is not just called out casually. The music that can be called Hua Xia Feng must first conform to the three ancient and three new principles, namely, ancient poetry, ancient culture, ancient melody, new singing method, and new arrangement. ,new concept.
The melody of this "Firework is easy to cold" mostly adopts the palace mode. Many of us actually know the ancient Chinese music melody. There are five tones of Gong Shang Jiao Hui Yu, and the palace mode is one of the five tones. Tonal style is a unique national mode in our country, and the mode with palace tone as the main tone is called palace mode. To be honest, anyone who has done this type of music knows that the creation of this type of song is very difficult, although the song is opposite to the palace. Shangjiao Zhengyu’s application still has flaws, but compared with the existing classical songs called Huaxia Music, Wang Yifan’s "Fireworks Easy to Cold" will undoubtedly become the most popular music of this type. A classic song!
Finally, the mood is very complicated. Wang Yifan, who can compose such a wonderful song, is not his main business, but directing is his main business. But conversely, if he is not a director, his music will still be so. Is it dramatic? Therefore, this is a dilemma. Perhaps only Wang Yifan, who is a director, can create such music with rich artistic conception? "
Who is Chen Jiusheng?
The editor-in-chief of China's most authoritative music magazine "Yin"!
He can be said that he is absolutely pivotal in the music world. His comments can be said to have set a very high tone for Wang Yifan's song.
And few people would refute Chen Jiusheng.
Soon this music review by Chen Jiusheng appeared on the front page headlines of various channels of ECCOM.
"Wang Yifan created a new genre of music, "Firework Easy to Cold" tells you what the real Chinese music is!"
"Wang Yifan's movie theme song, praised by music authority: the classic of Chinese music!"
"The director of the music department, reproduces the true nature of story music, "Firework is easy to cold" takes you to appreciate the beauty of ancient Chinese music!"
Propaganda, sometimes requires methods, classic marketing strategies can turn corruption into magic, but in general, propaganda is to spend money.
And this time, facing the encirclement and suppression of the five giants, Huaxin cannot afford to lose, because this is a war on challengers.
So, this time, all of Huaxin's resources are put on "Luoyang Garan Rain".
Wang Yifan is a director of the music department, and this title can be said to be very loud, although it is far from enough to rely on a single song to promote such a large production.
But when a song is a myth, the attention and topics that a song can drive are incredibly amazing.
Is "Firework Easy to Cold" a good classic song? Naturally it counts, but it's not without flaws, and it's far from unique.
But in many cases, a mythical song is actually not that difficult. First of all, the song itself is really excellent. Then, under the operation of capital, "Firework is easy to cold" is mythological.
Overwhelming propaganda, overwhelming boasting.
People from all walks of life, all kinds of big-name authorities, came out on stage to blow this song, so "Firework is easy to cold" was blown up.
Looking at the phenomenal songs, many times, they are actually the result of capital operation. Of course, the songs themselves cannot be too bad, they must have unique characteristics.
Then, coupled with publicity, he didn't hesitate to smash local publicity, so the first day of "Firework Easy to Cold" launched, it directly set a record.
Over 3 million auditions on the first day! Sales are as high as one million.
Moreover, in just three days, the audition volume of this song exceeded the ten million mark.
However, music stars like Li Nanxing and Chen Jiusheng wrote reviews and praises for this song one after another, and various media reported and praised it. It is hard to know this song.
Of course, it's not that there is no black, but after all the quality of the song is there, so even if it is slander, it can only be said to be an overrated song.
"Fireworks Easy to Cold" went online for a week, and the sales exceeded 10 million. Of course, there must be a lot of moisture in this 10 million figure, but anyway, even the real data is definitely shocking enough.
All this is to promote the film "Luoyang Galan Rain".
Wang Yifan, Dong Xian'er, and Chen Dahua also led the teams non-stop, running propaganda across the country.
The Internet, TV stations, offline fan meetings, road shows, etc., can be said to be the promotion of this movie, spare no effort!
Of course, several other films have also opened the curtain of propaganda, and the five giants will naturally not be able to encircle and suppress the emerging force of Huaxin.
Therefore, the month before the Spring Festival was almost all news related to these films.
Although the propaganda momentum of "Luoyang Galan Rain" can be said to be unparalleled, this time is different. Huaxin spent a month directly investing nearly 100 million in the promotion of this film.
If it is in normal times, the quality is good, and with such a big publicity, the film arrangement can definitely occupy a huge advantage, but this time, it is different.
The filming of "Luoyang Jialan Rain" by the cinema chains under the five giants can almost be said to be a symbolic arrangement according to the lowest share, and they are all the worst venues and the worst time.
Even with Huaxin’s own theater, the series of "Luoyang Jialan Rain" has been repeatedly compressed.
"18%! We have done our best." Lin Husheng sighed.
"What did Huaying say?" Wang Yifan didn't feel any disappointment with this number. After all, this time was different from usual. The Spring Festival stall was originally a very crowded schedule.
Although this time, films released by other companies have evaded one after another, but there are still four major productions released at the same time.
Moreover, the five giants made it clear that they wanted to encircle Huaxin, so there was no expectation at all, but Huaying has never been involved in such things.
And Huaxin does not have no foundation at all.
"Huaying said that everything is based on market performance. They will not give any resources to "Luoyang Jialan Yu". Of course, they will not stand on the side of the five giants. Whoever has a good box office and high attendance will give it to Who has the higher lineup!" Lin Husheng said.
"That's good!" Wang Yifan was finally relieved.
