After all, this is a summer vacation. Huaxin is absent from the summer vacation this year, but several giants are not absent.
However, this year's summer archives seem to be a bit weak. Several "big" productions have been released in succession, and the reputation is very bad.
The daily box office is also very poor, and even the market is less than 100 million in the three days of the weekend.
At this time, the small-cost movie "127 Hours" without much publicity began to be officially released on the Huaxin Cinema.
The scale of the opening, even if there is a bit of reputation, such a movie cannot be released on a large scale like a blockbuster, and this is a summer file, even with the support of Huaxin, it is impossible to arrange the film like a blockbuster.
However, "127 Hours" is invested and issued by Huaxin, so there must be a lot of preferential treatment in this respect.
Basically, at least one of the theaters under the Huaxin Cinema Line will show "127 Hours".
Coupled with the previous word of mouth in a small area, the first day of "127 Hours" was released to Su Zhen, Wang Yifan and others with a small surprise.
Box office of 3.3 million on the first day, plus 700,000 for screenings, only one day of release, the box office has exceeded twice the cost, although such a movie, Qin Hao is not the kind of big box office box office, so the movie’s The upper limit is very low, but such results are enough to make Huaxin's Lin Husheng smile.
You know, this film is jointly invested by Huaxin and Wang Yifan, and the cost is very low, plus the publicity, it is only about 3 million.
And now it's the first day of the show, and the line of production cost + publicity cost has passed.
The key point is that it is self-invested and issued by its own, and the theater chain is also its own, so basically, it will pay back on the first day.
Then, "127 Hours" received 4.5 million on the day after it was released, and another 4 million on Sunday. The box office for the first weekend alone exceeded 10 million.
Of course, such a small-cost movie will be paid attention to by Huaxin and Su Zhen and Wang Yifan and other stakeholders. It is placed in the summer file. Such a box office is really inconspicuous.
In the next week, because "127 Hours" performed well, Huaxin added some more films. Then, although the box office fell on weekdays, the decline was not large. In the four working days of the next week, it received 15 million yuan. At the box office, the box office has reached 27.5 million after a full week.
The next weekend, the box office trend of "127 Hours" was unusually stable, and the decline was healthy. It fell less than 30% in the three days last weekend and closed at 9.5 million, bringing the total box office to 37 million.
Although many movies now have a box office that exceeds 100 million at every turn, you are embarrassed to say that it is a big seller if it does not exceed 100 million, but for a small-cost movie with a publicity cost of less than 4 million, such a score is enough The smile is open, it can be said that it is definitely a big seller.
It was released for ten days with 37 million yuan, which is more than 10 times the cost. Such achievements also made Su Zhen famous. After all, this is a thriller that can be said to be a three-no product and a small cost. The box office is definitely a big hit.
In the end, the box office of "127 Hours" was settled, exceeding 50 million.
Of course, that's all. Compared with those big productions, compared with other famous productions in summer, this kind of box office is really not high, but the return on investment is too scary.
Don’t look at those movies that have a box office of hundreds of millions and hundreds of millions, but the return on investment is really not high. For example, the box office of "Mars Battlefield" is several hundred million, but the result is a loss.
But "127 Hours" has brought huge returns to investors and issuers. The rate of return is more than 1000%.
The sale of "127 Hours" at 50 million yuan also gave Wang Yifan's plan a very good start.
In fact, although it seems inconspicuous and the media hasn’t reported too much, Su Zhen’s name has been spread in a small area. Recently, Su Zhen has received many film contracts, but they are basically the same type, what " "Desperate Seven Days", "Survival from the Wild", etc. movie appointments similar to "127 Hours".
Without him, for giant companies, for large film companies, they may not follow the trend of a film of this kind, but for many small companies, such as those that Yang Qin made before, then This kind of movie is definitely their first choice.
However, where does Su Zhen pick up this kind of movie, don't look like everyone is a thriller, but in fact there is still a big difference.
It can be said that "127 Hours" allowed Su Zhen to break into the mainstream film circle. Although not too many people pay attention to it, it is very different from those thrillers that sell dog meat.
Although it is not necessarily a good movie with a high box office, the box office is often the most powerful proof.
Su Zhen quickly took over another of Wang Yifan's ten projects, which was also a suspenseful thriller at a small cost.
On the other side, Yang Qin's "Dark Side" is also finished. Compared with Su Zhenlai, Yang Qin's filming speed is obviously much slower, but this is also related to the different types of movies.
There is only one starring role in "127 Hours". As long as he is in good condition, the progress can be soared. However, there are three starring roles in "The Dark Side", and there are many interactive scenes, so the progress will naturally be slower.
However, Su really succeeded, which also made Yang Qin extremely envious, with a box office of 50 million, and how much cost?
So just after finishing, Yang Qin didn't even take a break, so she started editing directly.
She also has high hopes for "The Dark Side", and the selling point of "The Dark Side" is more than that of "127 Hours".
However, Yang Qin's speed is still a little slow after all. In another project among several projects, the director is also a newcomer director, of course, a newcomer in the film industry. He is an advertising director and has shot many commercials.
Dou Qingle was also one of the lucky ones. In fact, the filming of "Sniper Phone Booth" he took over was not too difficult to shoot, but because he was making a movie for the first time after all, it took a lot of time.
But it took more than a month to complete the film.
Not only Yang Qin was jealous of Su Zhen's achievements, but Dou Qingle was also jealous.
In fact, in terms of qualifications, he is actually quite famous in the advertising industry, and Su Zhen has only made a micro-film, but in the end, Su Zhen was the first.
But no way, who made Su Zhen filming really fast?
Although the five projects were not turned on at the same time, the time between them was not long, and Su Zhen completed the movie in the shortest time.
