Because the problem is not the plot, but the deadliest style, which is the deadliest.
No, it doesn't mean that there is nothing that can be done. As for the theater, how to make the theater adhere to that agreement is what Chen Hang and "Six Realms" need to do at present.
On the side of "I am not a medicine god", there is nothing to do. The reputation of "I am not a medicine god" basically only needs to be maintained and the status quo is maintained, but the same, because "I am not a medicine god" The advantage of word-of-mouth and attendance, so the public relations of the cinema is also the most important at present.
Because of filming, "I'm Not the God of Medicine" urgently needs to increase filming to make word of mouth come true.
The 158 million on the first day is actually very good, but for "I'm Not the God of Medicine", it is still restricted by filming.
Because many areas have sold out movie tickets.
In other words, the current film arrangement is far from satisfying the enthusiasm of the audience, so there is still a lot of room for improvement.
Of course, after the box office was released on the first day, Huaxin has already started to practice the person in charge of the major theaters, but because it is only the first day, and "Six Realms" although the attendance rate is lower than "I am not a medicine god" "But it's still a pass, so it's impossible for the theater to tear up the profit-sharing agreement right away.
The next day's box office and attendance rate became the top priority.
On the first day of the box office, "Six Realms" topped the list, and "I'm Not the God of Medicine" ranked second, but everyone knows that this is only temporary.
The real challenge to "Six Realms" was the second day of its release, because "Six Realms" did not hold a large-scale screening before, and the cover was very tight. The audience can only learn from the trailer, the poster, and so on. To understand this movie, I don’t know how it is.
However, after the first day of screening, many audiences have already known about the film, revealing the true face of Lushan, whether it is beautiful or ugly, the answer has been revealed.
Then after the answer is revealed, what follows is the impact. Is this impact positive? It's still negative. Although it won't break out completely the next day, the trend will show up.
July 10th drifted by.
While waiting anxiously, the single-day box office was released.
First of all, what Chen Hang saw was the data of the broader market. Compared to July 9, the market on July 10 fell year-on-year, and the box office fell below the 400 million mark in a single day.
This is very abnormal, yes, very abnormal, because July 10 is the second day after the two blockbuster films are released, and according to normal rules, if the film performs normally, the box office will often be higher than the first day. for one day.
But as a result, the market showed a decline on the first day of the year.
So what's the problem?
Chen Hang had an ominous premonition in his heart.
What's the situation of "I'm Not the God of Medicine", he certainly knows that when "I'm not the God of Medicine" itself, it won a box office of 158 million yuan, the attendance rate is extremely high, and the reputation is very good. There is basically no possibility that the box office will be lower than the first day.
Then the rest may be a problem with the box office of "Six Realms" the next day.
What's wrong?
Chen Hang quickly found the box office report for that day.
Chen Hang secretly breathed a sigh of relief when he saw that the top spot at the box office was still "Six Realms". Fortunately, the situation was not too bad.
But when he saw the box office data at the back, Chen Hang's face paled after a brush.
Because the numbers he saw were beyond his expectations.
"Six Realms" accounted for 56% of the film rankings, 45% of the box office, and a daily box office of 192 million! Down 20% year-on-year!
Although ranked first, this data obviously gave Chen Hang a head!
You know, this is the data obtained on the second day of the show, and the schedule remains unchanged.
It shows that the attendance rate has actually begun to decline, and the decline is not small.
Then, ranked second is "I'm not a medicine god", the key is that the proportion of the film is only 28%, the box office accounted for 44%, and the daily box office reported 188 million, a year-on-year increase of 19%.
Although the increase does not seem to be large, the crux of the problem is that the schedule of "I'm Not the God of Medicine" is the same as the first day, and the year-on-year increase is exactly the same as the year-on-year decline of "Six Realms".
One trades and the other grows, the lineup of the two is very different, but the box office is almost the same.
Chen Hang certainly knows what this means.
It means that when he first boasted about going to Haikou, he wanted to subvert Chinese-language movies and Hollywood magic movies, it became empty words.
"Six Realms" is dangerous!
The lineup was twice as bad, but the box office turned out to be quite the same. All fools can see how big the gap is.
And the key is that "Six Realms" has a large number of 3D theaters, and the price of 3D movies is usually twice the price of ordinary movies.
2 points of profit, can the theater maintain the current lineup?
Chen Hang himself didn't believe it, let alone other people.
In the conference room on the "Six Realms" side, there was a gloomy mood, because they no longer had any cards.
I also thought before that if the "Six Realms" in North America can have a good result, then naturally I can take it back to the country and make a fuss, rendering the fragrance inside the wall and the fragrance outside the wall, but the result is that the box office in North America is not good. The first-day box office of 7 million dollars is really hard to get.
Because "Six Realms" actually seems to many Chinese people, it is not pure, not a purely domestic film, because this film not only invests in Hollywood, but also has actors from abroad, but it is different. The thing is, this time it is indeed a movie dominated by Chinese directors.
If such a movie is made well, then Chen Hang will naturally gain both fame and fortune, but like the current situation, Chen Hang would be pretty good if he didn't hide.
Without him, the winner is the winner!
And "Six Realms" is not without opponents, the key is that the opponents are extremely terrible, and this is why they are helpless.
As for the theater? Even the cinema chains under the big giants have started to rebel, let alone other cinema chains.
The leaders of the two major theaters of Huaying, Chen Helin and Guo Linjie, all expressed that they did not intend to continue to perform the supplementary agreement immediately after the box office came out.
In other words, they will give up the two points of concession in the next "Six Realms". Similarly, the arrangement of films will no longer be restricted by agreements, but will be adjusted according to market rules.
Others, such as the theaters under the integration of Shengtang Kyushu, although because the Tang Kyushu was the main investor in the film, the people who joined the theaters also began to rebel.
Because the loss is too great, and the movie is time-sensitive. The first week of a movie is naturally crucial. "I am not a medicine god" has a good reputation, and it is hard to find a ticket. That is now, once this time is missed, then it may not be.
