Chapter 568: .Whitening is not so easy

Chen Anping, the chairman of Deep Blue Group and the second-generation rich president of China, publicly announced that he would offer a reward of 100 million Chinese dollars to solicit advertising ideas worldwide.
With rich wealth, it was almost impossible to say a word, Lao Tzu's stupid money came more quickly, and the huge sum of 100 million Chinese dollars was smashed, and it suddenly became popular all over the country.
Even many famous foreign advertising giants are staring fiercely.
One hundred million Chinese dollars, even if converted into US dollars, are more than ten million.
The key is that the Deep Blue Group is really big this time. You must know that the 100 million Chinese currency solicitation is the idea, not the entire advertisement.
In fact, for some giant companies abroad, in fact, shooting an annual advertising blockbuster, usually tens of millions of dollars may not stop, but the problem is that the cost of their advertising blockbuster itself is full of creativity, and shooting Not partly, some even use special effects techniques that are not much better than Hollywood blockbusters.
Of course, there cannot be so many giant advertising projects after all, and not every company is willing to spend so much money on advertising content.
Therefore, even if it is 100 million Chinese dollars, that is, an advertising project of more than 10 million U.S. dollars, it is also a large order for international advertising giants.
What's more, the reward offered by the Deep Blue Group this time is not about the entire advertising project, but about creativity!
So, naturally, those advertising giants can't help their eyes flush.
But in China, it’s even more exaggerated. Domestic advertising companies, but many of them are considered large companies. Compared with foreign advertising companies, domestic advertising companies are definitely not as good as foreign ones in terms of experience. But correspondingly, after all, everyone is a Chinese, so there is still a comparative advantage in this respect. After all, the environment is different and the national conditions are different. And this time, Chen Anping is offering a reward of 100 million advertising creatives. For what, many people are The door is very clear.
Some people may say that since you spend so much money, you can just give those platforms directly. When they introduce news to the masses of netizens, they can recommend more Chen Anping's whitewashed articles. Isn't it whitewashed?
One hundred million Chinese currency is willing to spend, how can it not be washed away?
But in fact, this kind of whitening is actually very rough, and it is also difficult to say what the effect will be, whether it will be counterproductive.
Although 100 million Chinese currency is not a small amount, for other competitors, in fact, their annual advertising costs are not less. Therefore, the money can be used to hire some public opinion bodyguards, but if you want to change the image, It cannot be done overnight.
Obviously, this kind of thing has been delayed for a long time, and it is unacceptable to Chen Anping.
Another is the effect of publicity. The idea of ​​a 100 million Chinese currency reward advertisement is a huge advertisement in itself, and the effect is unceremoniously speaking. From the perspective of the exposure rate and topic volume, the 100 million Chinese currency reward advertisement Creative events will definitely achieve better results than simply spending 100 million on those public opinion platforms.
Back to the topic.
Chen Anping’s 100 million Chinese dollars was smashed, and naturally, Deep Blue Group, Chen Anping, and its brands all received a lot of exposure.
People who didn't know Chen Anping before, or didn't know that these industries belonged to Chen Anping, belonged to the Deep Blue Group, and began to take the initiative to understand.
Of course, this kind of thing has disadvantages and advantages. As a result, Chen Anping has completely become a business card of Deep Blue. It is actually not uncommon in China that the owner of the company speaks for the company.
But Chen Anping is too young. Although he is a son of his father, it is undeniable that he is definitely the richest man under 30 in China at present!
It can be said that it only means that the billions of Chinese dollars are smashed. No, it should be said that it is just a pie. When the money can be spent is still a question, but the results obtained are amazing.
Just like a movie, investment is unprecedented, so no matter what, it will be favored by countless media. They will not care about the impact of this matter, and the report will be over.
Chen Anping, Deep Blue Group, Guangyao Mobile Phone, Deep Blue Home Appliances, etc., all of a sudden, the popularity rose.
Many people have lamented that although Chen Anping is the second generation of the rich, although there have been many previous public opinions against the identity of the second generation of Chen Anping, it is undeniable that this time, the news alone caused the public to treat Chen Anping. His impression has been reversed to a certain extent.
To put it bluntly, in itself, the 100 million Chinese currency solicitation for advertising ideas is a very amazing handwork.
Even if many people say that Chen Anping deserves to be sold as a young man, he doesn't feel distressed. One hundred million is just for an advertising idea. No one is rich and willful to this extent.
Although there is no shortage of such and such husbands in the country, they often expose the receipts of meals, and eat hundreds of thousands of them for a meal. Compared with 100 million, that is simply a world of difference.
Of course, in the eyes of most people, they still envy and hate Chen Anping. They envy Chen Anping for having a good baby. They are jealous of Chen Anping so young, so they can easily take over the inheritance of his old man. Hate is naturally hatred. Rich mental troubles, you are so rich, and you didn't work hard by yourself, heh, that's just a lucky guy, no matter how rich it is, it is not you who did it.
Well, it's mainly because of the sourness of grapes.
This is also human nature.
"This Chen Anping is very powerful. It is not as unbearable as the rumors." Miss Zhang Zirong said with a little surprise.
"Why? Have you heard of him before?" Wang Yifan didn't pay much attention to the news in this area, and Chen Anping was not a person in the entertainment industry, so theoretically there was no intersection with Wang Yifan.
"After reading his news, Chen Jianjun, the founder and chairman of the Deep Blue Group, passed away. At that time, Chen Anping often appeared in the media, saying that I was a hero, but Chen Anping did not seem to have any brilliant achievements, so it is inevitable that he would be In addition, after Chen Anping took over the Deep Blue Group, it seems that the financial report of the Deep Blue Group was much ugly in one quarter. Therefore, there is a lot of negative news on him. "Zhang Zirong is now half retired, most of the time, very Xian, although nominally she manages an investment company jointly established by her and Wang Yifan, in fact, she is in charge of it by a dedicated person, and she pays attention to it during her free time.
That's why she understands Chen Anping's affairs.
"Oh? So it seems that Chen Anping's reward of 100 million yuan is not so easy to take." Wang Yifan nodded.
In fact, many things are simple and simple to say, and difficult to say. Chen Anping’s reward of 100 million yuan, everyone knows, cannot be so easy to take.
Chen Anping must have high requirements for this idea, such as washing himself out and turning the tide of public opinion along the way. This is actually not a problem, but the biggest problem is that his identity as a rich second-generation and his identity as a young man is easy Make people feel distrustful of him.
In fact, youth is not the biggest problem. In this Internet age, there are many stories about young people's entrepreneurial achievements and wealth myths, but the problem is that people's wealth is created by themselves.
Unlike Chen Anping, his wealth comes from his father's generation, and this is the problem.