But Chen Anping's second-generation rich identity is doomed. He cannot become a national idol. It is doomed that he cannot truly speak for young people.
As a result, the public's attention turned to Wang Yifan.
It is not because Wang Yifan is really better than Chen Anping, but because Wang Yifan and most young people share the same characteristics.
He is a grassroots, he started from scratch, he is what he is today because of his own efforts and talents.
In itself, Wang Yifan is the idol of young people. This is something that Chen Anping absolutely cannot get through an advertisement.
Although Wang Yifan did not appear on the scene, the copywriting of "I speak for myself" belongs to Wang Yifan, and this is a well-known thing, so this copywriting is also called "fan style"!
And "Fan Ti" is also on the Internet, forming a language phenomenon.
Of course, some people are also analyzing this "strange" phenomenon.
Why is it strange? Because Wang Yifan is the director, not the male protagonist in "I speak for myself". Logically speaking, this "fan body" should be "anping body" and "dark blue body". However, it ended up being called " Fan body".
The Internet age is different from the paper media age. Information dissemination is too fast. Coupled with Deep Blue’s generous channelling of money, naturally, "I speak for myself" spread across the country almost overnight.
And because the advertisement itself focused a lot of attention, coupled with Wang Yifan's fame, and the billion-dollar advertising gimmick, the "Fan Ti" quickly became popular.
The key is that this advertisement has three wonders and is very inspirational. Therefore, even the official media have Amway this short commercial.
For example, CCTV, as an official media, is in a column and stands for "I speak for myself".
""I Speak for Myself" describes social reality in a realistic way and interprets the important concept of guarding dreams and holding hope! It conveys the positive social energy of hard work, courage, love and daring!"
"What's interesting is that the actor in "I speak for myself" is the chairman of the Deep Blue Group, Chen Anping, but in the end, the copywriting of the popular online "I speak for myself" was called "Fan Ti" by the majority of netizens. In fact, this situation was unexpected, but it was reasonable. First of all, Chen Anping, the chairman of the Deep Blue Group, although the same young and promising, but his rich second-generation status, it is difficult to become a majority. The benchmark and role model of the younger generation. In the eyes of many people, his success is inherited from his father's generation, not self-employment, but is inherited. Obviously, he is not imitable and he cannot be a role model for the public.
Let’s look at Wang Yifan again. Both Wang Yifan and Chen Anping are both outstanding young generations. Although Wang Yifan is a behind-the-scenes director, when a person’s achievements are the highest in an age group, then he is no longer just a director. He has become a well-known representative of the Chinese Dream. He was born in grass-roots, without the shadow of his parents, and without other help. It can be said that he and many young people have the same starting point, and his success seems more likely to be imitated. So, in the eyes of most young people, he is the one who is worthy of speaking for the young.
In fact, the linguistic phenomenon caused by the
mortal body
is not accidental. One of the important reasons is that it expresses people’s wishes and arouses the resonance of most people. Specifically, it is created with realistic brushwork. A vivid picture conveys the positive social energy of independence, self-reliance, courage and perseverance, and never giving up. For it to achieve rapid development, we must grasp its spiritual connotation and continue to add innovative factors! "
The ‘Fan Body’ is on fire. At first, Deep Blue was also quite worried, worried that they would spend a lot of money, but instead they would make wedding clothes for others.
But it turned out that [biqugexx.info] made them smile.
Although the "Fan Body" was on fire, Wang Yifan, but after all, Wang Yifan did not appear in the advertisement, and those who appeared in the advertisement were the dark blue young people headed by Chen Anping.
Most people know that this ad is a collaboration between Deep Blue and Wang Yifan.
Wang Yifan himself is not a physical entity, and he has no movies released, so everyone wants to support him, but they can’t find a channel.
But Deep Blue is different. Deep Blue's stores and products are available all over the country.
Different from another time and space when "Chen Ou Ti" made a sensation on the Internet, consumers flocked to Jumei Youpin, seeing the dazzling array of cosmetics from various brands, and they were immediately dumbfounded. We are here for your fame. What are these products? ghost?
That's right, a shopping site, without specific products, using such a sensational level of advertising is simply horrible!
Well, it’s not that there are no specific products. It’s that cosmetics from the past life. After all, this kind of product has a limited audience. Although Deep Blue does not mean that the products can cover all aspects, after all, Deep Blue’s products are still very rich. Of course, the most prominent is the newly launched Shining Mobile Youth Edition.
When "I speak for myself" was blowing up a frenzy of youth and dreams, in itself, a brilliant mobile phone with youth and youthful qualities naturally had an advantage.
And Deep Blue's home appliances can be said to have achieved full coverage of the home appliance category. As a result, those consumers will naturally have more options.
"Chairman, the flagship machine of Guangyao Mobile Youth Edition is out of stock, and dealers are asking for replenishment!"
"Dong Chen, the sales of our home appliances are rising across the board, and many single products are out of stock!"
"Dong Chen..."
Of course, the first wave of enthusiasm for "I speak for myself" is up, but obviously, the value of this advertisement has not been fully developed.
After seeing the "mortal body" fire, Deep Blue's propaganda department began to develop follow-ups. After all, they are not eating rice.
So under the intention of pushing, the money-collecting jokes began to write a revised version of "I speak for myself", which was posted on the Internet almost at the same time as the ad sensation!
"You only saw the Loess Plateau, but you didn't hear the eight hundred miles of Qin Feng. You have your gold and diamonds, and I have my Lantian Yunuan. You don't know what the ancient capital of thirteen dynasties is, and I know Fuxi Yanhuang. You I know you don’t understand the charm of Han and Tang Dynasties. You can ignore our development, and we will prove who will be in the future. Rise is destined to be a painful journey, and there is always a rush to talk. Questioning, but what? Even if people are misunderstood by mining, we must live beautifully. I am a Shaanxi, and I speak for myself."
"You only see my scores, but you don’t see my efforts. You have your test papers and I have my answers. You laugh at my scores not high enough to be worthy of fun. I pity you for always wanting prestigious schools. You can despise ours. Achievements, we will prove whose age this is. Reading is destined to be a painful journey. There are always frustrations and low scores on the road. But, what about it, even if you fail to pass the course, you must hang calmly. I am a student and I speak for myself. ."
With several posts above the standard being posted on the Internet, the revamp of "I speak for myself" swept the Internet in an instant.
This kind of Internet viral marketing is actually very common. However, because of the popularity of "I speak for myself", this "I speak for myself" revision trend has added fuel to the fire.
From kindergarten to post-doctorate, from scientists to migrant workers, countless professions and identities have been used to spoof comments, and the Internet has become popular with the burning prairie.
